Ivan Shcherbinin Email & Phone Number

PPC Specialist with 7+ years of experience helping businesses around the world achieve their goals through data-driven marketing strategies. My experience includes writing technical specifications, managing external contractors and collaborating effectively with cross-functional teams. I pride myself on being a team player who is dedicated to increasing business income and fostering a healthy, supportive atmosphere within the team and between departments.Skills:– PPC campaign management– Technical specification writing– Landing page development– UI/UX optimization– Basic SEO optimization– Reporting and data analytics– Contractor managementAchievements:– Managed over $X,XXX,XXX in digital ad spend across various platforms (Google Ads, Microsoft Ads, Meta Ads, LinkedIn, AdRoll, etc.) for the last 4 years– Operated PPC/marketing budgets up to $XXX,XXX monthly– Marketed in various countries/regions, including the US, UK, Germany, Netherlands, UAE, Australia, Kenya, etc– Managed up to 4 people in one team– Decreased average spending by 50% and raised the number of qualified leads by approximately 100% during the first 6 month of partnership in B2C– Set up from scratch all web/server analytics tracking with GTM, call-tracking and Looker Studio reportingOver the years of my experience, I have worked with e-commerce companies, B2C/B2B companies and SaaS apps. Helped them improve both the overall marketing strategy and PPC channels, checked the quality of tracking data and user actions, as well as the selection of events and metrics important for decision making.Besides my expertise in PPC and marketing, I'm a crypto enthusiast with a keen interest in the Ethereum, Cosmos, and Polkadot ecosystems. I constantly explore opportunities to leverage the potential of blockchain in everyday life, so I will be glad to find like-minded people.Feel free to reach out if you'd like to chat or collaborate!