Ivan Shestakov Email & Phone Number

Лимасол, Кипр

A chain of Japanese cuisine restaurants and burger joints in Cyprus (HoReCa, Foodtech)• Digitalized key business metrics by implementing the Syrve (iiko) accounting system and establishing financial reporting, resulting in increased transparency and a 10% reduction in costs.• Developed a marketing strategy and launched customer acquisition channels by selecting and collaborating with contractors, leading to a 26% increase in sales through proprietary channels.• Introduced a training and mentoring system by creating clear and simple materials and an effective training program with certification, reducing the training time for new employees by 25%.• Built customer service systems in new restaurants by implementing training and control mechanisms, as well as launching a call center, which led to a 23% increase in in-house orders.

Анталия, Турция

Restaurant chains specializing in Asian and Italian cuisine in Turkey (HoReCa, Foodtech, AI)• Brought the company to profitability by optimizing the product range and launching marketing initiatives. For the first time in the company's four-year history, the owners started receiving dividends.• Implemented operational standards through digitalization and the introduction of a new accounting system, leading to a 1.6x expansion of the restaurant chain.• Positioned the brand as #1 in Antalya by launching a new website, app, loyalty system, and customer feedback collection process, resulting in a 3x increase in revenue.• Systematized and improved restaurant performance by introducing an AI-based control system, which led to a 28% increase in conversion rates and a 32% improvement in compliance with operational standards.• Introduced a management motivation system by digitalizing and making key performance indicators transparent, reducing managerial staff turnover by 50%.

Москва, Россия

Management, investment company, and business education (Fintech, Martech)• Launched effective marketing by developing a solid strategy, packaging the products, and assembling the right remote team, resulting in a 2.4x year-over-year revenue growth.• Organized 4 online events utilizing VR technology, with engaging presentation packaging and speaker showcases, attracting over 8,000 potential investors.• Created 52 tools for attracting investments (landing pages, chatbots, presentations, videos, social media content, financial calculators), resulting in $40,700,000 in investments in 2021.• Built a training and employee onboarding system by creating detailed instructions and optimizing business processes, leading to a 50% reduction in costs without compromising quality.

Москва, Россия

Restaurant chains specializing in Asian cuisine across 78 cities and 11 countries (HoReCa, Foodtech)• Developed a marketing strategy for three brands (Sushi Master, Mir Sushi, Gallery Sushi) by creating tailored media plans for each of the 78 cities, resulting in the highest revenue in the company's 15-year history.• Designed new promotional mechanics by conducting an in-depth analysis of the current situation and gathering customer feedback, which led to a 12% increase in gross profit.• Built an efficient marketing department of 80 remote employees by implementing regular management practices, task control systems, and training and onboarding programs. This resulted in the effective allocation of a 21-million-ruble monthly marketing budget across 50 channels.• Launched a new loyalty system by integrating an IT platform, a new website, and a mobile app, doubling the number of purchases made using the loyalty program.