Ivan Silverman Email & Phone Number

New York, United States

Silverpoint is a specialized marketing agency helping companies achieve their goals using an agile customer centric approach. We help our clients navigate the ever-changing media landscape, creating cross platform media strategies designed to cost efficiently connect with their consumer base.

Managed cross platform national sales team for a leading advanced television media company. Managed day to day client interface and media negotiations. Implemented seasonal sales strategies and created custom live sports packages capitalizing on heavy viewer interest during peak seasons. Assumed control for running broadcast unwired division, creating new marketing materials for selling multi million dollar contracts in News and Syndicated programming to national advertisers across a variety of business verticals. Consistently met or exceeded budget goals, with solid year over year growth during pandemic.Outpaced the industry with over 500% revenue growth over 8 years. Worked with product and engineering teams to create media performance and CRM dashboardsDeveloped APIs with agency clients to enable programmatic buying and media attribution tracking. Oversaw and managed indexed TV campaigns, using third-party response data to identify target audiencesStreamlined cross-platform linear buying and selling to include data driven plans and connected TV.

Led efforts in achieving and managing the company's annual sales budgets. Negotiated over $50 million dollars of annual upfront deals with multiple agencies and clients. Doubled size of sales team and opened offices in Chicago and Los Angeles. Wrote copy and created advertising campaigns to run in industry trade publications. Developed marketing materials, sales decks, email solicitations, and one sheets. Helped relaunch broadcast unwired division focusing on local news and syndication. Developed pitch decks and due diligence materials for multiple M&A candidates.Managed sales and client retention throughout the entire recession of 2008-2009 by creating incentive plans successfully encouraging clients to keep media campaigns on air. Negotiated vendor contracts and implemented industry-standard posting procedures with accredited third-party partners, allowing the company to significantly expand its pool of agencies beyond its traditional client base.

Opened and managed the New York sales office. Led and managed unwired sales teams in New York and Philadelphia. Developed relationships with top media directors at direct response agencies. Presented media recommendations and negotiated monthly and quarterly scatter media deals for clients, including Sandals and Beaches, American Express, Progressive Insurance, Jamaica Tourism, Combe, and Chattem brands. Increased base of clients and grew revenues from $46 million to $87 million over a two-year period. Teamed with an outside investment bank in positioning the company for sale.

Oversaw agency revenue forecasting and pipeline management for a national direct response advertising agency. Managed account team, set monthly revenue goals, oversaw media department’s performance against goals, and facilitated client communication. Generated new business in the form of new client accounts in the Financial, and Insurance categories, and developed and maintained new agency partnerships.Expanded client base beyond traditional DR accounts to attract more brand advertisers into a hybrid branded response model. Grew company revenues from $25 million to $40 million in two years. Worked with investment leads to develop presentations for M&A activity.Worked with outside vendors to develop media campaign management and ROI tracking software.

Mba, Marketing

Ba, Marketing