Ivan Stoykov

Ivan Stoykov Email and Phone Number

Senior Product Manager | Product Development, Digital Strategy @ GombaShop
Ivan Stoykov's Location
Lozenets, Sofia City, Bulgaria, Bulgaria
About Ivan Stoykov

With more than ten years of experience in product management and development, I am a passionate and innovative leader who drives the web products and digital strategy at Darik Digital, a leading digital media. More than 10 years’ experience of defining and implementing digital growth strategies. Key player in building and evolving one of the most successful Bulgarian digital assets like Nova.bg, Nova Play, Darik.bg, Vbox7.com etc. Deep understanding in content creation and distribution. As a product portfolio manager, I oversee the company product planning and execution, define the company vision and strategy, and control the pace and prioritization of the development projects. I also work on the business development, budgeting, and profitability aspects of the product portfolio. Deep understanding in creating a complete roadmap that includes processes that come before and after the production phase of a product lifecycle. Focus on roadmap development and the actual development aspect of the product.Additionally I have a strong background in successful digitalization of the TV content into standalone digital assets, which gives me a unique perspective on the online video viewing behavior, content distribution, and audience development.

Ivan Stoykov's Current Company Details
GombaShop

Gombashop

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Senior Product Manager | Product Development, Digital Strategy
Website:
gombashop.bg
Employees:
4
Ivan Stoykov Work Experience Details
  • Gombashop
    Senior Product Manager
    Gombashop Jun 2024 - Present
    Sofia, Sofia City, Bulgaria
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  • Darik Digital
    Product Portfolio Manager
    Darik Digital Aug 2022 - May 2024
    Sofia, Sofia City, Bulgaria
    - Built from scratch a digital first media company by building our own digital products like Darik.bg, Dsport.bg, Dbr.bg and via acquisition of 9meseca.bg, clubz.bg and make a partnership with Superdoc.bg and Agri.bg- Growth of the revenue with 80% in 2023 compared with 2022- Setting up a high-performing team across various functions such assales, product portfolio management and editorial.- Developed innovative ad products, differentiating us in a competitive market.- Defined product portfolio vison and strategy.- Established an effective working process with technical personas - developers, DevOps, PM, CTOs and Sales team, leading to faster progress in product development and bigger revenues for the products in the Portfolio.- Demonstrated expertise in budgeting and P&L management, consistently achieving financial objectives.- Managed budgets effectively to optimize resource allocation, enhancecost efficiency, and drive overall financial performance
  • Netinfo
    Product Manager Nova.Bg, Nova Play, Vbox7.Com
    Netinfo Jul 2020 - Aug 2022
    Sofia, Sofia City, Bulgaria
    Product Development - product planning and execution- defining product strategy and vision- approval of the departure of development projects, contract control, initiative, decisions - controlling the pace of development- enforce prioritization to successfully complete tasks and meet goals and deadlinesBusiness Development - developing a product strategy in a manner how profits, budgeting - decision of developments on a product levelTV Content Distribution- creating, modelling and setting the AVOD strategy- understanding online video viewing behavior- audience developmentContent and services - working on the content strategy- reviewing performance indicators daily, weekly, monthly (statistics)- controlling content and quality of services- audience developmentMarketing- working and approving of product marketing strategies- ability to respond to changing demands- approval of marketing strategiesSales Department- working with Sales Department in order to validate and develop advertising spaceHuman resource- collaboration and negotiating- effectively influence and lead people whom work with- promote the professional development of staff - knowledge sharing
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  • Netinfo
    Project Lead
    Netinfo Oct 2019 - Aug 2022
    Sofia, Bulgaria
    Digital Campaigns for NOVA TV Shows - getting audience to actively engage with TV show brand:- Hell`s kitchen Bulgaria- The Masked Singer Bulgaria- Your Face Sounds Familiar (Season 8)- Power Couple Bulgaria- Desafio BulgariaAs Project Lead:- Following the scope of the online project (from proposal stage - to the delivery of the web product)- Participating in the initial conception stage- Designing solutions related to website presence issues.- Lead the design process of the TV Show website by working with a team of graphic designers and web developers.
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  • Netinfo
    Product Manager Novaplay
    Netinfo Jan 2019 - Aug 2022
    Sofia, Bulgaria
    - Product Manager Novaplay - Guiding the success of NOVAPLAY product and leading the cross-functional team that is responsible for improving it.
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  • Netinfo
    Video Content Manager
    Netinfo Nov 2013 - Jan 2019
    Bulgaria
    - Plan and execute a content strategy that drives high engagement- Serve as editor-in-chief for all content to ensure quality, clarity and consistency- Collect, monitor and analyze social and website metrics, and make improvements accordingly- Stay updated on industry trends and adjust the content strategy as needed- Collaborate with brand, product and sales managers to create promotional concepts- Manage the distribution of content across all channels
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  • Nova Broadcasting Group
    Project Lead Promyanata - Game Changers Platform
    Nova Broadcasting Group Nov 2019 - Feb 2020
    Sofia, Bulgaria
    - following the scope of the project, from the proposal stage, to the technical work up, and to the delivery of the web product.- participating in the initial conception stage- designing solutions related to website presence issues- finding and solving any problems within the project by implementing testing processes and working with technical staff in order to address any issues- coordinate all actions to be implemented during the project and ensure good communication between teams.- supervising a team of web professionalsPROMYANATA (Game Changers) is the biggest social responsibility initiative of Nova Broadcasting Group, implemented in partnership with the Reach for Change Bulgaria foundation. Its aim is to improve the lives of children in Bulgaria by discovering motivated social entrepreneurs and helping them turn their ideas into practice.
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  • Nova Broadcasting Group
    Editor In Chief For Big Brother Bulgaria Official Website
    Nova Broadcasting Group Sep 2016 - Dec 2018
    Bulgaria
    Managed a staff of 4 person, and was responsible for the selection of all subordinate editors. - Managing and overseeing the content produced for the official website- Supervised the production of the official tv show website- Created and implemented marketing ideas to promote the tv show online- Trained staff through a variety of brainstorming and information sharing sessions- Responsible for selection, content and placement of all stories and videos.- In charge of coordinating the website`s distribution.
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  • Generali Bulgaria
    Seo Copywriter
    Generali Bulgaria Oct 2011 - Dec 2013
    Bulgaria
    Use SEO practices to optimize articles and increase visibility- Writing copy that helps boost a website’s search engine rankings- Researching the correct keywords for better results- Inserting keywords and hyperlinks in appropriate places in copy- Create and oversee reports on content (e.g. weekly or monthly)- Monitor metrics related to the content, like web traffic and conversion rates
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  • Lulin Net
    Technical Support Specialist
    Lulin Net Sep 2008 - Apr 2011
    Sofia, Bulgaria
    - Deliver service and support to end-users using and operating automated call distribution phone software, via remote connection or over the Internet;- Interact with customers to provide and process information in response to inquiries, concerns, and requests about products and services;- Gathering customer’s information and determine the issue by evaluating and analyzing the symptoms;- Diagnose and resolve technical hardware and software issues involving internet connectivity, email clients, IPTV, VOIP and more;- Stay current with system information, changes and updates

Ivan Stoykov Skills

Project Management Analytical Skills Data Analysis Video Editing Web Development Leadership Microsoft Office Creative Writing Microsoft Excel Attention To Details Market Research Strategy Analytics Google Analytics Web Products Digital Marketing Presentation Skills Data Products Decision Making Web Analytics Problem Solving Communication Clarity Search Engine Optimization Research

Ivan Stoykov Education Details

Frequently Asked Questions about Ivan Stoykov

What company does Ivan Stoykov work for?

Ivan Stoykov works for Gombashop

What is Ivan Stoykov's role at the current company?

Ivan Stoykov's current role is Senior Product Manager | Product Development, Digital Strategy.

What schools did Ivan Stoykov attend?

Ivan Stoykov attended University Of National And World Economy, University Of National And World Economy, 164 Gpie Miguel De Cervantes.

What skills is Ivan Stoykov known for?

Ivan Stoykov has skills like Project Management, Analytical Skills, Data Analysis, Video Editing, Web Development, Leadership, Microsoft Office, Creative Writing, Microsoft Excel, Attention To Details, Market Research, Strategy.

Who are Ivan Stoykov's colleagues?

Ivan Stoykov's colleagues are Ivan Ganchev, Gabriela Vladimirova, Petar Dyaksov.

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