Head Of Marketing
Tbv & Co
Минск, Республика Беларусь
• Supervising the implementation of trigger communication system, user communication map and CDP (customer data platform) launching.• Developing a new strategy of promoting additional company services.• Conceptualizing and executing advertising campaigns (online & offline) for online marketplace, resulting growth in Top of mind, traffic, brand preference.• Spearheading a team responsible for brand positioning, customer acquisition and retention.• Collaborating with the CEO… Show more • Supervising the implementation of trigger communication system, user communication map and CDP (customer data platform) launching.• Developing a new strategy of promoting additional company services.• Conceptualizing and executing advertising campaigns (online & offline) for online marketplace, resulting growth in Top of mind, traffic, brand preference.• Spearheading a team responsible for brand positioning, customer acquisition and retention.• Collaborating with the CEO and the Management Team on identifying key business opportunities, short- and medium-term strategy for the company's brands.• Directing marketing researches (supervising from the client's side).• Executing marketing funnels analysis & implementing improvements to boost conversion rates.• Supervising media planning process for TV, radio, OOH, digital channels.• Working with budget planning, team motivation & talent development.• Controlling PR & Media relations. Show less