Drawing up work plans on websites | Creation of regulations and scripts for internal processes of SEO department | Creation of materials for the sales department | Assessment of the state of new sites and distribution of the workload on specialists | Assessment of the level of SEO-specialists, building a development map | Management and coordination of employees' activities | Standard duties of an SEO specialist.

•‎ Supervising the implementation of trigger communication system, user communication map and CDP (customer data platform) launching.•‎ Developing a new strategy of promoting additional company services.•‎ Conceptualizing and executing advertising campaigns (online & offline) for online marketplace, resulting growth in Top of mind, traffic, brand preference.•‎ Spearheading a team responsible for brand positioning, customer acquisition and retention.•‎ Collaborating with the CEO… Show more •‎ Supervising the implementation of trigger communication system, user communication map and CDP (customer data platform) launching.•‎ Developing a new strategy of promoting additional company services.•‎ Conceptualizing and executing advertising campaigns (online & offline) for online marketplace, resulting growth in Top of mind, traffic, brand preference.•‎ Spearheading a team responsible for brand positioning, customer acquisition and retention.•‎ Collaborating with the CEO and the Management Team on identifying key business opportunities, short- and medium-term strategy for the company's brands.•‎ Directing marketing researches (supervising from the client's side).•‎ Executing marketing funnels analysis & implementing improvements to boost conversion rates.•‎ Supervising media planning process for TV, radio, OOH, digital channels.•‎ Working with budget planning, team motivation & talent development.•‎ Controlling PR & Media relations. Show less

• Content management• Social Media Marketing • Budget planning and justification (yearly/quarterly)• Google/Yandex/Social media ads (Search, Display, Video)• Copywriting and design (static banners, offers, newsletters)• A/B testing