Customer focused strategic thinker with over 11 years of product management experience to lead go-to-market product strategy development and execution. Key business process insights enable identification of innovative solutions that deliver increased business performance. Influencing and working collaboratively with senior stakeholders, I actively engage in conversations to achieve tangible results. Leading by example, my open and transparent communication style demonstrates my authenticity. Recent successes include Middle East, Africa and Oceania export growth by 35% (EUR$1m) and separately, profit margin uplift of 30% (EUR$12m) through price positioning coupled with market share growth to 60%.
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Senior Marketing ManagerSaint-Gobain Apr 2021 - Jan 2023Malaysia & SingaporeKey achievements:➢ Product Management: Led the product management portfolio targeting 3 main construction product business units (sales of EUR $40m) through formulating, implementing and reviewing the marketing and sales plans across multi-divisions stakeholder engagement. ➢ Business Development: Pioneered the establishment of Saint-Gobain's Asia self-manufactured metal framing plant to ensure supply value chain control from raw materials to finished goods, enhancing quality and minimizing timeframes for fulfilling customer's orders. Enables the turnaround of business profitability from 8% to 25% within the year of establishment.➢ Product Development: Led products development across 5 business units, work with key stakeholders including sales, research and engineering teams to define scope and meet customers’ needs. ➢ Price Positioning: Critically analysed customer pricing data, perform monthly monitoring and implemented approval controls to ensure sales are aligned with business strategy, resulting in an increase in profit margin from 12% (EUR$5m) to 30% (EUR$12m), and an increase in market share from 20% to 60%. ➢ Malaysia’s & Singapore’s Sustainability Ambassador: Coordinated with Group’s sustainability team to ensure strategic alignment with the target of being a net-zero-carbon emission company by Y2050. -
Head Of Marketing ManagerSaint-Gobain Apr 2018 - Mar 2021Malaysia & Singapore -
Product ManagerSaint-Gobain Mar 2015 - Mar 2018Malaysia & Singapore -
Product ManagerPhilips Lighting Jan 2011 - Mar 2015MalaysiaKey achievements:➢ Influenced Retail and Distributor customers to adopt innovative LED modules and sensors solutionsresulting in improved Energy Efficiency Index, Energy Ratings and achieved over EUR$1m sales.➢ Accountable for over EUR$20m product portfolio (6 Philips lighting product families) and oversight of key product life cycle management phases from prototype launch and enhancements to product monitoring. ➢ Developed product strategies to meet business performance objectives through collaborative engagement with the Sales and Marketing teams. Led, negotiated, and secured a key government street LED lighting project (EUR$18m), representing the largest Philips lighting contract secured. -
Key Account ExecutiveBayer Jan 2010 - Dec 2010MalaysiaKey achievements:➢ Strategic account management of Over-The-Counter and Oral Contraceptive products to deliver on sales targets by developing and executing tactical promotional campaign for key customers. Achieved top 3 salesperson award in 2009.➢ Key account oversight on Watson’s Healthcare pharmacy chain (with over 300 retail outlets) and management over the Southern Region of Malaysia. ➢ Engage Medical Professionals and Pharmacists with leading edge product findings and research, while collating market intelligence to support customer needs analysis. -
Medical Sales ExecutiveBayer Jan 2009 - Dec 2009Malaysia -
Sales ExecutiveTnt Dec 2007 - Dec 2008Malaysia
Ivan Tay Education Details
Frequently Asked Questions about Ivan Tay
What is Ivan Tay's role at the current company?
Ivan Tay's current role is Product Management | Product Delivery | Strategic Thinker | Sound Communicator | Sustainability Champion | Channel Enablement | Customer Experience |.
What schools did Ivan Tay attend?
Ivan Tay attended Curtin University Of Technology.
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Ivan Tay
Marketing & Commercial Leader | Brand Strategy | Digital Transformation | E-Commerce | AsiaSingapore2gmail.com, herbalife.com -
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