Responsible to manage 20 company-owned restaurants under name Seoul Garden and Hotpot in Malaysia and set-up operation of the first Seoul Garden restaurant in Thailand with a total of over 200 staffs in both countries. Define the brand positioning and implement long and short-term goals; oversee all daily functions and operation, from kitchen to floor and its marketing strategy. Revamp the company policy, restructure the workflow and implement centralize operation procedure. Provide a… Show more Responsible to manage 20 company-owned restaurants under name Seoul Garden and Hotpot in Malaysia and set-up operation of the first Seoul Garden restaurant in Thailand with a total of over 200 staffs in both countries. Define the brand positioning and implement long and short-term goals; oversee all daily functions and operation, from kitchen to floor and its marketing strategy. Revamp the company policy, restructure the workflow and implement centralize operation procedure. Provide a cultivating and supporting work environment to the team to encourage efficiency and good customer service. Liaise with landlord of both countries for the company’s expansion plan. • Collaborate with business development, marketing, and product departments on the creation of competitive concept proposals.• Develope new service offerings based on detailed and documented insights of market and customer needs.• Perform annual budgeting from capital requirements to implement weekly forecasting and reporting.• Develope strategic marketing strategy to introduce the Seoul Garden to Thailand market by rolling-out the loyalty program for brand retention, engaging KOLs and medias.• Manage and maintain a structured analysis of target markets, clients, and documentation in the CRM system.• Provide market intelligence and feedback to regional team on the market, industry, and competitors’ developments.• Build and maintain relationships with key contacts; potential clients, consulting companies and partners in order to get access to new opportunities. Show less

[CHAPS by Ralph Lauren]Directly responsible to set-up the company, Luen Thai Retail Malaysia Sdn Bhd and initiated the business start-up of CHAPS by Ralph Lauren in Malaysia. Defined the brand positioning and implemented long and short-term objectives; oversaw and controlled all daily operations, policy implementation, merchandising, advertising & promotions and strategic direction. Set and administered budget. Recruited, hired and motivated a staff of 65 including key management and… Show more [CHAPS by Ralph Lauren]Directly responsible to set-up the company, Luen Thai Retail Malaysia Sdn Bhd and initiated the business start-up of CHAPS by Ralph Lauren in Malaysia. Defined the brand positioning and implemented long and short-term objectives; oversaw and controlled all daily operations, policy implementation, merchandising, advertising & promotions and strategic direction. Set and administered budget. Recruited, hired and motivated a staff of 65 including key management and support personnel for sales, finance, marketing and merchandising; evaluated overall and individual performance and implemented proactive management. Provided an environment of mutual trust and respect and demanded the highest ethical standards from staff and management.• Set-up warehouse, respective departments and operation office for the brand CHAPS in Malaysia within 2 months and opened the first 2 CHAPS stores within 4 months . Developed area planning concept for the office and managed all CHAPS stores construction projects taking accountability of the commercial aspect.• Performed annual budgeting from capital requirements to implement weekly forecasting and reporting.• Developed and implemented strategic business plans and marketing strategy to introduce the brand to the market by organizing a Media Tour. Identified the market trend and customer base to build relationships and roled-out the loyalty program for brand retention, seeding to local celebrities and made the brand present online via Zalora for outstation customers.• Monitored and supervised overall merchandising and inventory status by effectively selecting products and spearheaded the sales and marketing promotions.• Liaised with landlord for the brand’s expansion plan, identifying strategic location to offer potential business partners.• Managed principal-owned 5 concept stores and 3 franchisee stores.• Oversaw the overall company’s operations and reported directly to President of Luen Thai Retail Holdings. Show less

[ANTA Sports]Concurrently with CHAPS. Resposible to set-up Avid Sports Malaysia Sdn Bhd and initiated the business start-up of ANTA SPORTS in Malaysia. Prepared the overall initial business plan which includes brand positioning, annual budget, strategic business objectives and marketing strategy, and liaised with landlord and managed the preparation prior to the opening of its first store in Central i-City.• Set-up warehouse, respective departments and operation office for Malaysia… Show more [ANTA Sports]Concurrently with CHAPS. Resposible to set-up Avid Sports Malaysia Sdn Bhd and initiated the business start-up of ANTA SPORTS in Malaysia. Prepared the overall initial business plan which includes brand positioning, annual budget, strategic business objectives and marketing strategy, and liaised with landlord and managed the preparation prior to the opening of its first store in Central i-City.• Set-up warehouse, respective departments and operation office for Malaysia and implemented company policy, workflow and operation procedures for the brand.• Pre-planned the opening of ANTA SPORTS first store.• Reported directly to President of Luen Thai Retail Holdings. Show less

[SKECHERS]Directly responsible to revamp the company, Skechers Malaysia Sdn Bhd and initiated the Authorized Dealership business module for the brand in Malaysia. Defined the brand positioning and implemented long and short-term goals; oversaw and controlled all daily functions, strategic direction, policy implementation, merchandising and marketing strategy. Supervised a workforce of 100. Provided a cultivating and supporting work environment to the team to encourage team work, efficiency… Show more [SKECHERS]Directly responsible to revamp the company, Skechers Malaysia Sdn Bhd and initiated the Authorized Dealership business module for the brand in Malaysia. Defined the brand positioning and implemented long and short-term goals; oversaw and controlled all daily functions, strategic direction, policy implementation, merchandising and marketing strategy. Supervised a workforce of 100. Provided a cultivating and supporting work environment to the team to encourage team work, efficiency and productivity.• Set-up warehouse, distribution centre, a complete organization with respective departments and operation office and implmented company policy, workflow and operation procedures. Developed space planning concept for the office, warehouse and all SKECHERS stores taking resposibility of the commercial aspect.• Turned around the company to profitability within 1 year and achieved profitability every month since.• Developed and implemented strategic business objectives. Initiated the Authorized Dealership business module and grew the module to 48 stores.• Managed over 60 point-of-sales.• Assisted the company in winning the Superbrands Malaysia’s Choice of 2015 and Excellence Brand Award in the 11th Asia Pacific International Entrepreneur Excellence Award in 2012.• Performed annual budgeting including revenue forecast, capital requirements and monthly forecasting and reporting.• Monitored and managed overall inventory status. Oversaw the merchandising by effectively selecting products and accelerated its distribution, spearheaded the sales and marketing promotions.• Planned and organized branding strategy. Identified and capitalized market trend and key growth opportunities with target and potential customer, building relationships and strengthening retention by implementing promotional and loyalty programs, ATL and BTL advertising, event sponsorship and product seeding and partnership with various organizations.• Liaised with landlord. Show less

General Manager at Baleno (S) Pte LtdNovember 2008 – September 2009Responsible for the business change and transformation of Baleno Singapore. Restructured the strategic planning, merchandising, sales, marketing, customer service and budgeting for optimal efficiency. Reduced and controlled expenses by 35% within 3 months by downsizing the operation; closing shops that are non-profitable and reduce the warehouse space 50%. Also reduced the holding inventory by 62.5%. Managed all… Show more General Manager at Baleno (S) Pte LtdNovember 2008 – September 2009Responsible for the business change and transformation of Baleno Singapore. Restructured the strategic planning, merchandising, sales, marketing, customer service and budgeting for optimal efficiency. Reduced and controlled expenses by 35% within 3 months by downsizing the operation; closing shops that are non-profitable and reduce the warehouse space 50%. Also reduced the holding inventory by 62.5%. Managed all operations with a workforce of 100 staffs and 12 shops.• Prepared and managed the annual budget.• Developed and implemented strategic business objectives.• Monitored and managed overall inventory status.• Planned and organized marketing strategy for individual brands; Baleno, Samuel & Kevin, eBase, Astro Boy and IP Zone.• Liaised with landlord.• Oversaw the overall Baleno Singapore’s operations and reported directly to Regional COO. Show less

Assistant General Manager at Baleno (M) Sdn BhdNovember 2006 – November 2008Responsible to oversee the company, Baleno Malaysia’s overall operation and initiated the Franchise business module for various brands in East Malaysia. Defined the brand positioning and implemented long and short-term objectives; oversee and control all daily operations, policy implementation, merchandising, advertising/ promotions and strategic direction. Set and administered budget. Managed a workforce of… Show more Assistant General Manager at Baleno (M) Sdn BhdNovember 2006 – November 2008Responsible to oversee the company, Baleno Malaysia’s overall operation and initiated the Franchise business module for various brands in East Malaysia. Defined the brand positioning and implemented long and short-term objectives; oversee and control all daily operations, policy implementation, merchandising, advertising/ promotions and strategic direction. Set and administered budget. Managed a workforce of 250 staffs including key management and support personnel for merchandising, marketing, sales, finance and warehouse departments; evaluate overall and individual performance and implement proactive management.• Managed a workforce of 250 staffs and 27 shops.• Initiated the Franchise business module and secure 6 franchisees in East Malaysia.• Opened a total of 16 stores within 2 years.• Prepared and managed the annual budget and marketing strategy for individual brands; Baleno, Samuel & Kevin, eBase and IP Zone.• Developed and implemented strategic business objectives.• Monitored and managed overall inventory status.• Liaised with landlord and business partners.• Oversaw the overall Baleno Malaysia’s operations and reported directly to Regional COO. Show less

Operation Manager at Baleno (S) Pte LtdMarch 2005 – October 2006Responsible for Baleno Singapore’s Sales & Operation. Worked with Sales team to create and maintained a culture focused on delivering results by providing on-going coaching and development of the team. Developed action plans to improve sales effectiveness and restructure major work procedures for optimal efficiency. Managed a workforce of 500 sales staffs and 66 shops; evaluated overall and individual performance and… Show more Operation Manager at Baleno (S) Pte LtdMarch 2005 – October 2006Responsible for Baleno Singapore’s Sales & Operation. Worked with Sales team to create and maintained a culture focused on delivering results by providing on-going coaching and development of the team. Developed action plans to improve sales effectiveness and restructure major work procedures for optimal efficiency. Managed a workforce of 500 sales staffs and 66 shops; evaluated overall and individual performance and implement proactive management.• Reorganized individual brand direction; Baleno, Samuel & Kevin, eBase, Astro Boy and IP Zone.• Restructured major work procedures for optimal efficiency.• Prepared and managed the annual budget including sales analysis, sales forecast and sales results.• Introduced 5 new brands into the market and open a total of 32 shops within a year.• Developed and implemented strategic business objectives.• Monitored and managed overall inventory status.• Oversaw Baleno Singapore’s Sales & Operation and reported directly to Regional COO. Show less

Job Responsibilities• Lead the entire logistics operation of G2000 Apparel (S) Pte Ltd, Wing Tai Clothing Pte Ltd, Nike Woman, Yoshinoya (S) Pte Ltd and Fox Fashion Apparel (S) Pte Ltd.• Managed the warehousing and distribution system.• Planned, organized and directed the logistics operation deliveries to 89 retail and F&B outlets.• Monitored daily workflow processes.• Managed and plan daily delivery schedule.• Supervised a total of 40 warehouse staffs and… Show more Job Responsibilities• Lead the entire logistics operation of G2000 Apparel (S) Pte Ltd, Wing Tai Clothing Pte Ltd, Nike Woman, Yoshinoya (S) Pte Ltd and Fox Fashion Apparel (S) Pte Ltd.• Managed the warehousing and distribution system.• Planned, organized and directed the logistics operation deliveries to 89 retail and F&B outlets.• Monitored daily workflow processes.• Managed and plan daily delivery schedule.• Supervised a total of 40 warehouse staffs and officers.Other Accomplishments/Responsibilities• Merged three company’s delivery team into one.• Implemented a standard delivery system.• Restructured the work procedures.• Reduced the warehouse space from 56,000 sqf to 45,000 sqf.• Set-up the newly created warehouse and distribution system for Fox Fashion. Show less

Job Responsibilities• Managed the warehousing and distribution system.• Planned, organized and directed the logistics operation deliveries to 33 retail outlets.• Monitored daily workflow processes.• Restructured the warehouse operation.Other Accomplishments/Responsibilities• Involved in Sales and Operation; managed 4 retail outlets as an Operation Trainer.• Responsible of daily sales.• Maintained a strong and co-operative sales team.

Job Responsibilities• Managed the warehousing and the distribution system.• Planned, organized and directed the logistics operation in deliveries to all wholesale outlets.• Maintained and managed the ASRS and DMS system.• Handled inbound and outbound shipment.• Monitored workflow processes.Other Accomplishments/Responsibilities• Assisted in setting up computerizes stock-take system (scanning system).• Implemented a standard delivery system.• Implemented a… Show more Job Responsibilities• Managed the warehousing and the distribution system.• Planned, organized and directed the logistics operation in deliveries to all wholesale outlets.• Maintained and managed the ASRS and DMS system.• Handled inbound and outbound shipment.• Monitored workflow processes.Other Accomplishments/Responsibilities• Assisted in setting up computerizes stock-take system (scanning system).• Implemented a standard delivery system.• Implemented a computerized system for packing goods.• Set-up the DMS for conventional warehouse. Show less

Job Responsibilities• Centralized three warehouses into one.• Managed the warehousing and the distribution system.• Planned, organized and directed the logistics operation deliveries to all 26 retail outlets.• Established, formulated and implemented logistics policies and procedures.• Monthly review of online inventory reports and implementation of proper controls ensuring it was align with management’s objectives.• Monitored daily workflow processes.• Handled… Show more Job Responsibilities• Centralized three warehouses into one.• Managed the warehousing and the distribution system.• Planned, organized and directed the logistics operation deliveries to all 26 retail outlets.• Established, formulated and implemented logistics policies and procedures.• Monthly review of online inventory reports and implementation of proper controls ensuring it was align with management’s objectives.• Monitored daily workflow processes.• Handled inbound and outbound shipment.• Lead, trained and developed subordinates.• Planned and managed retail operational logistics for all mega and outdoor sales events; e.g. The Great Indoor Sale at Singapore Indoor Sale, Great City Sale at Suntec City, etc.• Responsible for achieving the profitability of all outdoor sales events.Other Accomplishments/Responsibilities• Set-up newly created warehouse and distribution system.• Assisted in setting up a computerized online inventory system.• Member of company’s Service Committee.• Assisted the company in winning Gold and Silver respectively, in the American Express Excellence Awards in 1994 – 1995 and 1996. Show less

Job Responsibilities• Managed the warehousing and the distribution system.• Responsible for staff development and training.• Ensured daily smooth deliveries to all 34 retail outlets.Other Accomplishments/Responsibilities• Set-up a 24-hour merchandise replenishment system.• Implemented a daily inventory replenishment system.• Member of company’s Service Committee.• Assisted the company in winning Gold in the American Express Service Excellence Awards from 1991… Show more Job Responsibilities• Managed the warehousing and the distribution system.• Responsible for staff development and training.• Ensured daily smooth deliveries to all 34 retail outlets.Other Accomplishments/Responsibilities• Set-up a 24-hour merchandise replenishment system.• Implemented a daily inventory replenishment system.• Member of company’s Service Committee.• Assisted the company in winning Gold in the American Express Service Excellence Awards from 1991 – 1993. Also received the Store of the Year Award in 1991 given out by the Singapore Tourist Promotion Board. Show less