Ivan Tsoi Email & Phone Number

Hong Kong

* Focus to drive sensor IoT products in facility management, cold chain, medical and commercial building application.* Set marketing strategy for sensors with different wireless connectivity(BLE, NB-IoT, LoRa and Sigfox).* Collect market input to define product specification for NB-IoT sensor.* Plan for revenue target, product cost down roadmap, sensor IoT product roadmap.* Set pricing strategy to speed up NB-IoT sensor adoption rate and win the market.* Create sales/marketing collaterals to promote new products.* Develop new/key accounts to create new business and gain market share.* Support distributors to grow business in APAC regions.

Hong Kong

LEDs for Lighting:Director of Product Marketing - Global (2017 to 2019)* Responsible for Mid-Power family and CoB family LED P&L.* Manage product schedule from design to launch.* Lead mid-power marketing team to achieve revenue plan, support WW sales.* Own the role of product management, WW promotion strategy and strategic customer engagement.* Define product roadmap to keep the leading momentum.Business Development Director - APAC (2015 to 2017)* Develop new LED market and new customer in ASEAN, Australia and New Zealand, India, Korea and Japan* Drive CoB LED in retail market, colour LED in architecture/entertainment and high power LED in industrial lighting application across APAC countries.* Focus in key accounts penetration, expand base customers thru distribution partners.* Work with public media in advertisement, seminars and exhibitionsSenior Regional Marketing Manager - APAC (2011 to 2015)* Drive LED adoption in illumination market in ASEAN, ANZ, India, Korea and Taiwan region.* Set and execute annual revenue target and marketing objectives: revenue growth 20% year to year* Regional product strategy for NPI, drive new products adoption.* Shaping and Influencing LED lighting industry: speaking engagement, tradeshow, roadshow...* Product training for regional sales team and distributors: product positioning, competition landscape.

Hong Kong

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