As an SEO specialist with 17 years of experience in manually and programmatically optimizing over 100 sites, my focus is on technical and content optimization. I love SEO where I use my programming and database skills to gain an upper hand by automating, collecting and analysing data. This helps me creatively solve SEO issues.Some of the data includes autosuggest keywords, product information, SERPS competition and keyword tool data.Technical SEO Experience:Extensively used Screaming Frog for technical audits to identify errors and issues with architecture, linking and speed.Implemented 15 kinds of SCHEMA for EAT and greater SERPS visibility.Edited HTACCESS for increased website speed and security, URL manipulation and resource management.Sitemap for quick new content indexation and robots.txt for crawl managementLog file analysis for identifying spider traps, security issues and optimizing website architecture.Successful reconsideration requests and disawov file for penalties and unnatural link removal.Quick elimination of unwanted pages from indexes.Conducted successful Wordpress site migrations for sites with 10k+ pages.Used WHM/cPanel for server configuration and security, SSL, database, email and VPS resource management.HTML, CSS, JavaScript, PHP, MySQL and Apache adminstration.Content Optimization Experience:Conducted content gap analysis to identify and prioritize important missing relevant keywords.Extensively used Screaming Frog (integrated with GA and GSC) to classify pages if they should be kept, redirected, merged or deleted.Identifying content that could reduce relevancy.Implemented A/B testing using Revive Ad Server and Google Optimize to increase conversions.Using Google Analytics referral data for brand management, prioritizing social media campaigns and identify issues on webpages.Used Google Search Console for identifying website problems, content ideas and index management.Implemented on page tactics to improve factor diversity for the most important entities.Tools:Screaming FrogGoogle AnalyticsGoogle Search ConsoleGoogle OptimizeRevive AdserverAhrefsI love keeping up to date in the industry by participating in the IMG community, Webmaster World Forums and following SEO Intelligence Agency, SEO Fight Club,Marie Haynes, Search Engine Land, and Craig Campbell.Feel free to contact me at if you would like to talk about how I can help you, or to chat about anything SEO related. You can also check my out my blog at https://www.metricsrule.com/ for some SEO related tips.