Ivan Vučković Email & Phone Number

CDP & marketing automation: Responsible for implementation of Customer Data Platform (CDP) in Superbet countries, building effective customer journeys and campaign implementation in collaboration with display and social departments in Superbet. Initiated synchronisation of CDP with the CRM department, focusing on retention and reactivation strategies to maximize customer engagement and loyalty.Conversion Rate Optimization: Leading initiatives for Conversion Rate Optimization (CRO) within the acquisition funnel with a goal of significantly improving conversion metrics and user experience.Analytics & Reporting: Responsible for Google Analytics reporting frameworks. Team Leadership: Leaded a talented acquisition Martech team & acquisition product team with members from data, IT development, BI & Martech. Focused on implementing innovative projects in domains of: technical SEO, CDP, CRO and growth marketing.Responsible for setting and achieving Martech team KPIs and OKRs. Focused on continual team development and strategic planning.Market Expansion: Responsible for development & execution of Martech strategies for new market entries and successfully establishing Martech ecosystems in new markets.Skills: Marketing automation and Customer Data Platform (CDP) integration, CRO, data analytics and reporting, team leadership & management, technical SEO, strategic planning, Martech strategy & insights

Zagreb

Sales Growth & Market Share: Successfully drove online sales growth, increasing online sales share in various segments including vouchers, top-ups, and network products.Responsible for the development of A1 & Tomato E-commerce platforms, focusing on user experience (UX) development and Conversion Rate Optimization (CRO).Managed a team of 14, fostering their professional growth and personal development.Innovative Digital Services: Introduced new digital services in A1 Croatia, including a virtual online shop.Leaded the project & A1 team responsible for implementing Salesforce as the primary campaigning tool for both B2C & B2B segments in A1.Leaded marketing automation program using Salesforce and Marketo, formulating a comprehensive marketing automation strategy.Established a Growth Hacking Tribe within the digital department, embedding a growth hacking mindset for innovative approaches.Collaborated with top IT and digital agency vendors in Croatia for e-commerce platform development and new service advertising.Handled OPEX & CAPEX for the digital department.Awards & Recognition: Achieved regional recognition with awards for A1.hr/Vipnet.hr as the Best Website in 2018 (IAB MIXX Croatia), and Tomato.com.hr as the Best Website in 2019.Skills: E-commerce management, digital marketing, marketing automation,growth hacking, conversion rate optimization (CRO), team leadership and development, data analytics, strategic planning & KPI management, vendor management,stakeholder management, mentoring

Ljubljana

- Making of monthly, quarterly and yearly plans of digital advertising for 21 country in StudioModerna groupe( including Russia )- Monitoring of sales plan realization for 21 country in Studio Moderna groupe and theirs EBITDA achievement- Testing new advertising platforms and approaches- Making and implementing strategy for advertising for Google AdWords, Facebook, Programmaticadvertising on 21 country market in Studio Moderna groupe- Close collaboration with Google dedicated account managers in implementing Beta and Alpha testings in Studio Moderna countries- Cooperating with Retail and retail managers in countries on implementing online – offline strategy andanalyizing online impact to retail, strongly focusing on attribution and multi channel approach- Analysis and monitoring of Google Analytics data- Making reports about digital advertising results for local Managing directors and Regional directors incountries and also management board in HQ in Ljubljana- Making deicated goals and KPIs for central advertising team members - Responsible for educating local Studio Moderna countries advertising teams- Responsible for e-commerce strategy and development of new services

Responsible for all business activities of internet department in company: - Monthly, quarterly and year plans of sales, monitoring of plan realization and responsibility forrealization of planned profit of internet department- Team mentoring, responsibility for team advancement, personal team members improvement andpersonal development of specialists inside of team- Responsible for making dedicated goals and KPIs for team members and development of bonus system for team members- Management of complete digital budget of company, management of digital online campaigns on all platforms ( AdWords, Facebook, RTB, partner portals )- Organization, realization and monitoring realization of online sales campaigns in line with given KPIs- Responsible for online presentation of company brands: Dormeo, Top Shop, Walkmaxx, Shark, Kosmodisk,Delimano in line of company's guidelines- Responsible for e-commerce strategy, development of new services in internet department and cooperation with retail- Competition analysis, analysis of internet department business activity- Making P&L reports for local management and also for international management

Zagreb

- managing Google AdWords campaings for medium and large clients- Onsite SEO analysis for small, medium and large clients- Offsite SEO for small,medium and large clients- SEO strategic planning- SEO consulting- developing Ecommerce strategy and consulting- Google Analytics analysis and reporting for clients- managing of Facebook Ads campaings- market research- daily communication with clients

Zagreb

- launching of company web store and organizing products on the web store- establishing internet department in company- work on the implementation of online payments, testing of all web shop functions - management of programmers working on the production of all phases of web store , connection of web store with companys ERP, adding new features to web store - planning of e-commerce and new services in the Internet department - weekly reports about the web shop to company management board- planning online marketing campaigns - Google AdWords campaign management, Facebook campaign management - keeping statistics of visits to web shop, their analysis and reporting to marketing sector - strict compliance with deadlines on the development and implementation of a web shop- initiating and managing company Facebook and Twitter accounts-daily work with customers

Zagreb

- in one year company grow to new 1000 clients– working with 1000 customers– technical support– planing of mobile email hosting ( based on Zimbra solution)– planning of IT equipment– collocation of IT equipment in Voljatel datacentar in Zagreb– planing of network for our own servers in Zagreb– on line marketing campaign ( Adwords, Etarget.hr )– planning and running social on line channels– working with larger customers ( making dedicated offers )– selling of dedicated servers and VPS ( Virtual private servers ) to customers-running negotiations and successful selling o company to larger market firm Avalon d.o.o.

Zagreb

– daily communication with clients, introducing with work in wholesale and stores.– work and analysis of business results and customers– starting up and running for a year office of firm in Belgrade, Serbia– starting IT department for web hosting as part of firm

Zagreb

– work with over 1500 web hosting customers– technical support for clients– closely monitoring new technologies– successfull selling of IT department to company Infoit d.o.o. in 2008