- Regional account management for MENA & APAC region, with main focus on UAE, Saudi Arabia, Turkey, Kuwait, Egypt, Qatar, Singapore & Vietnam- Exploration of new businesses in MENA region, with industry focus on Esports, Sports/Fitness, Education, Hospitality and Media & Entertainment- Venturing and exploration into unexplored market segments with leads generation through sales tools and media events- Identifying niche market opportunities, driving improvements for business strategies & pro-active approach to regional performance management- Regional customer visits to understand customers’ business models, build rapport, strengthen relationships and maintaining up-to-date knowledge of market requirements- Commercial & technical negotiation with clients, proactively providing solutions/alternatives for customers - Monitor strategic planning and analysed plan effectiveness while maintaining company competitiveness in the niche market industry- Working with industry partners/experts for opening doors to new markets

Founded Loot A Brick, adopting a monthly subscription-based business model for brick related toys. LAB moved away from our original business model after one and a half years and switched to customization of toys as gifts.Loot A Brick eventually broke through to B2B businesses on the 2nd year and moved forward with both B2B and B2C business, with design customisation as our major selling point.Loot A Brick aims to provide high quality customized brick toys for all brick enthusiasts. At Loot A Brick, we want to use brick play to bring happiness & enjoyment to everyone. Regardless of age or ability, we hope to bring out the best creativity in anyone. Loot A Brick wants to provide a platform for all brick lovers to gather and share ideas for their interest in bricks.www.lootabrick.com

Babooth pride ourselves at staging immersive and fun experiences for our guests. We understand the importance of creating value for our clients and their guests and are dedicated to help you advice and create the perfect party favours to liven and capture those precious event moments.

Kickstarted the company & recruited over 50 vendors to be onboarded to the marketplace app. Managed the sales & marketing of the company, as well as running the daily operations. Maintenance of vendor relationship, running ad campaigns, promoting and hunting for sales. Preparation of pitch decks and seeking out potential investors.Organized and conducted a 2-days pop-up event with 9 vendors (majority first timers) taking part. Conducted on-boarding trainings for all vendors (virtually & f2f). Provided simple social media marketing trainings for vendors who were new to the social media marketing. Main point of contact for PR related matters and influencers.Had the support of over 10 vendors who were willing to re-join/participate if a new platform were to be established.

500 Ignition Singapore is an accelerator program for early-stage/aspiring entrepreneurs.

- Responsible for Global Key Accounts in Retail Vertical in Asia Pacific & Oceania - Develop regional strategy for major key accounts in Asia Pacific & Oceania- Formulate performance targets to meet both customer expectations and company goals- Develop annual budget, quarterly forecast and market trends- Drive regional performance for strategic customers, ensure industry targets is met and build/expand on customer relationship- Key regional focal point for both external and internal stakeholders- Actively drive and support tendering process and negotiations for Asia Pacific region- Attending quarterly-business reviews, industry events, and tender negotiations- Understanding customers’ business models and maintaining up-to-date knowledge of vertical/market requirements- Identifying market opportunities, driving improvements for business strategies, pro-active approach to regional performance management- Commercial negotiation with clients, proactively providing solutions/alternatives for customers- Drive & set strategy annually for customers in APAC- Tender negotiations with key accounts to increase share of wallet for company- Customer visits globally to strengthen relationships and for driving sales & performance- Increasing sales pipeline - Best practice sharing with other Industry set ups within the company

- Key accounts management for Middle East, North Africa & Oceania Region- Main markets: UAE, Saudi Arabia, Turkey, Iran, Lebanon, Australia & New Zealand- Exploration of new businesses in Middle East & Africa and ANZ region- Conducting market research and implementing suitable sales strategies- Country research and market trend analysis for Middle East & North Africa and ANZ region- Venturing and exploration into unexplored market segments (Iran, Saudi Arabia)- Main products: Refrigeration (Reciprocating) Compressors, Aircon (Rotary & Scroll)Compressors, Valve Regulated Lead-Acid Batteries, Semi-Hermetic Compressors- Cross-selling of company products for existing customers for generation of additional sales- Monitor strategic planning and analysed plan effectiveness while maintaining companycompetitiveness.- Preparation of quotes/bids to clients- Commercial negotiation with clients- Technical clarifications with customers

- Developing marketing strategies - Conducting market research and implementing suitable sales strategies - Exploring of new customer base - Development of new and potential product range - Increase company's market share - improving company's marketing yield - Preparation of quotes/bids to to clients - Commercial negotiation with clients - Technical clarifications with customers - Technical support for engineering team - Negotiations with vendors/suppliers on price of materials - Communications with Marine Class Societies like ABS, DNV, Llyods- ISO 9001 involvement

- Preparation of project costing- Preparation of Commercial tender bids in terms of costing with values amounting up to USD 250M- Presentation of bids costing to management- Liasing with external salesmen on project costing- Liasing with engineers on engineering drawings for costing purposes- Working with Project Managers to develop and present financial performance reports and project P&L statements- Comprehends contractual conditions and specifications and looks for commercial and technical cost savings during bidding stage- Cost review for the proposal team on targeted tenders- Leading a team of 2 people in supporting the APME region for costing/tendering of projects

- Preparation of project costing- Preparation of Commercial tender bids in terms of costing with values amounting up to USD 175M- Presentation of bids costing to management- Liasing with external salesmen on project costing- Liasing with engineers on engineering drawings for costing purposes- Working with Project Managers to develop and present financial performance reports and project P&L statements- Leading a team of 3 people in supporting the APME region for costing/tendering of projects

- Preparation of project costing- Preparation of Commercial tender bids in terms of costing with values amounting up to USD 50M- Liasing with external salesmen on project costing- Liasing with engineers on engineering drawings for costing purposes- Working with Project Managers to develop and present financial performance reports and project P&L statements

- Obtaining projects sales- Preparation of Commercial and Technical tender/quotation bids to clients- Management Representative for ISO 9001 and OHS 18001- Project Management in terms of Budgeting, Project Costing, Contractual Negotiations, Schedule Planning, Manpower Allocation & Materials Procurement- Projects troubleshooting- Working within very tight budgets and delivery of projects with tight schedules on time- Leading a team of project and quality assurance/control engineers- Overseas stints for projects installation- Projects completed include Cable Cage Carousel, Mobile Modular Workover Unit, Driller Cabins, Pedestal Bases, Leg Skiddings

- Project Management in terms of Schedule Planning, Manpower Allocation, Materials Procurement- Negotiations of contractual terms with clients- Preparation of Technical Proposals for bidding- Negotiations with vendors/suppliers on price of materials- On-site troubleshooting- Working within very tight budgets- Delivery of projects on tight schedules- Quality assurance and checks on projects- OHSAS 18001 documentation preparation- Project Supervisor for NTU industrial attachment students (2~3 students)- Projects completed include Suction Piles, Hose Reels, Fairleaders, Boiler Skids, Tensioners