Independent Marketing Consultant
Current
Freelance
Marketing and DTC strategy development
Jun 2023 - Present
AeroLeads people directory · profile
Ivan Ershov Email & Phone Number
Independent Marketing Consultant
at
Freelance
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Freelance
Role
Independent Marketing Consultant
Location
London, England, United Kingdom
Who is Ivan Ershov? Overview
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Quick answer
Ivan Ershov is listed as Independent Marketing Consultant at Freelance, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Ivan Ershov.
Ivan Ershov previously worked as Marketing Director at Tsvetnoy Central Market and Marketing Director at William Grant & Sons. Ivan Ershov holds Master Of Business Administration - Mba, Business Administration And Management, General from Bayes Business School (Formerly Cass).
Profile bio
About Ivan Ershov
Achievements:1. TSVETNOY CENTRAL MARKET (Renowned 4,000 sqm fashion concept store in Moscow) => Acquired 23k new customers for Tsvetnoy (2022) by launching an integrated digital campaign with curated content by social media influencers, which enabled the business to increase footfall to the store (+21%) and retain 2021 turnover despite the departure of global brands.2. BACARDI Rus => Relaunched the Martini brand by developing new positioning (global), digital strategy, and experiential platform, achieving the highest result in the history of brand operations in Russia (2013FY => Net Sales Value – $221m; Profit - $100m); Increased Bacardi revenue in Russia from $5m (2005) to $34m (2009) by pioneering the market with owned experiential events, establishing leadership in best on-trade outlets and developing breakthrough customer propositions in key off-trade accounts.3. Founded GARDEN POETRY, an online flower delivery service, by developing a unique customer proposition, establishing operational policies and procedures, hiring and managing a team, and leading the development of the website, iOS, and Android apps. Achieved $1M in annual revenue by 2017, three years after launch.4. WILLIAM GRANT & SONS Russia & CIS => Increased The Balvenie and Tullamore DEW sales by 30% and 18% (respectively) by creating new experiential platforms for both brands connected with digital CRM (which allowed better tracking and analysis of consumer data).5. THE POLYTECHNIC MUSEUM (One of the most distinguished museums in Russia) => Developed brand positioning and new website/CRM (2019) based on the core target consumer research, resulting in a 35% online ticket sales increase compared to the previous year.
Current workplace
Ivan Ershov's current company
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Freelance
10 roles
Ivan Ershov work experience
A career timeline built from the work history available for this profile.
Marketing Director
Development of brand positioning (based on U&A research with the key customers); creation of brand development strategy, new visual identity, and communication campaign; introduction of a new (data-driven) approach to digital marketing and a launch of a new website/CRM.
Jul 2021 - May 2023
Marketing Director
Portfolio strategy development and implementation; Cross-functional team leadership; Market & competitors’ analysis; P&L management; Development of digital channels; Collaboration with a global team; Communication with major trade partners; Consumer research.
Jan 2020 - Jun 2021
Marketing Director
Политехнический Музей
Core target group research and insight discovery; Development of brand positioning and communication strategy; Establishment of standards for cross-functional teamwork; Management of top-level communication between the Museum and its critical commercial and governmental partners (25+ companies).
May 2018 - Jan 2020
Founder
Gardenpoetry
Launch of digital consumer service from point zero. Development of client service standards & policies. Management of P&L. Coaching and development of an effective team of professionals.
Apr 2014 - May 2018
Marketing Director Audi
Audi Q7 and R8 launch in Russia; Brand communications development; Cross-functional team leadership.
May 2015 - Oct 2015
Brand Director Martini
Bacardi Rus Llc
Brand Director Martini• Global creative campaign development (together with a Global Brand Team), presentation of the new communication & experiential strategy to the organization and its execution.• Management of annual brand plans & budgets to deliver brand business objectives.• Identification of strategic roles for each product within the brand portfolio.• Brand team development to lead processes on a local and global scale.Senior Brand Manager Bacardi & Grey Goose• Brand strategy development & execution.• Contribution to the global brand strategy as a Bacardi Global Steering Committee member.
Mar 2010 - Mar 2014
Senior Brand Manager Bacardi & Grey Goose
Bacardi Rus Llc
Jan 2006 - Mar 2010
Brand Manager Picnic
Dirol Cadbury Llc
• Media / PR / Experiential strategies development, implementation control and assessment.
Jul 2004 - Jan 2006
Graduate Trainee
Nestle Food Llc
Launch and development of a new sales channel for Nestle (sub-distributors). Driving sales from zero to 4% of total Moscow sales volume.
Mar 2003 - May 2004
4 education records
Ivan Ershov education
Master Of Business Administration - Mba, Business Administration And Management, General
Bayes Business School (Formerly Cass)
Master'S Degree, Business Administration And Management, General
Lomonosov Moscow State University (Msu)
Bachelor'S Degree, Economics
Lomonosov Moscow State University (Msu)
Master Of Business Administration - Mba, Business Administration And Management, General
Cass Business School
FAQ
Frequently asked questions about Ivan Ershov
Quick answers generated from the profile data available on this page.
What company does Ivan Ershov work for?
Ivan Ershov works for Freelance.
What is Ivan Ershov's role at Freelance?
Ivan Ershov is listed as Independent Marketing Consultant at Freelance.
Where is Ivan Ershov based?
Ivan Ershov is based in London, England, United Kingdom while working with Freelance.
What companies has Ivan Ershov worked for?
Ivan Ershov has worked for Freelance, Tsvetnoy Central Market, William Grant & Sons, Политехнический Музей, and Gardenpoetry.
How can I contact Ivan Ershov?
You can use AeroLeads to view verified contact signals for Ivan Ershov at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Ivan Ershov attend?
Ivan Ershov holds Master Of Business Administration - Mba, Business Administration And Management, General from Bayes Business School (Formerly Cass).
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