Achievements:1. TSVETNOY CENTRAL MARKET (Renowned 4,000 sqm fashion concept store in Moscow) => Acquired 23k new customers for Tsvetnoy (2022) by launching an integrated digital campaign with curated content by social media influencers, which enabled the business to increase footfall to the store (+21%) and retain 2021 turnover despite the departure of global brands.2. BACARDI Rus => Relaunched the Martini brand by developing new positioning (global), digital strategy, and experiential platform, achieving the highest result in the history of brand operations in Russia (2013FY => Net Sales Value – $221m; Profit - $100m); Increased Bacardi revenue in Russia from $5m (2005) to $34m (2009) by pioneering the market with owned experiential events, establishing leadership in best on-trade outlets and developing breakthrough customer propositions in key off-trade accounts.3. Founded GARDEN POETRY, an online flower delivery service, by developing a unique customer proposition, establishing operational policies and procedures, hiring and managing a team, and leading the development of the website, iOS, and Android apps. Achieved $1M in annual revenue by 2017, three years after launch.4. WILLIAM GRANT & SONS Russia & CIS => Increased The Balvenie and Tullamore DEW sales by 30% and 18% (respectively) by creating new experiential platforms for both brands connected with digital CRM (which allowed better tracking and analysis of consumer data).5. THE POLYTECHNIC MUSEUM (One of the most distinguished museums in Russia) => Developed brand positioning and new website/CRM (2019) based on the core target consumer research, resulting in a 35% online ticket sales increase compared to the previous year.