Ivana Branco Email and Phone Number
For over 5 years I've been bringing brands to life in the US and across Brazil while building exceptional relationships with clients and connecting with diverse audiences to create unforgettable experiences and make clients become brand fans. From corporate events to private parties to famous people, I've orchestrated 150+ events for up to 2,000 participants. My analytical acumen with banking background ensures events are successful on all fronts, dealing with substancial budgets.Equipped with a Master's in Communication and Marketing Management, I've led teams of over 45 professionals for high-end brands like Chase Sapphire, Ferretti Yachts, and Miami Open. My leadership skills were showcased when I drove a sponsorship Brand Activation for Maker's Mark at the prestigious Breeders' Cup (70,000+ attendees). I coached a team of 15 bartenders to 1st place in the sales competition (18% more sales compared to the 2nd place team), boosting Maker's Mark sales by $38k.Fluent in English, Portuguese, and Spanish, I thrive in dynamic environments and pride myself on adaptability and flexibility. A natural storyteller, I translate marketing strategies into captivating experiences, forging connections that resonate long after the final curtain falls.LET'S CONNECT and unlock the power of communication for your brand!
A-Game Beverages, Inc.
View- Website:
- bigchefonline.com
- Employees:
- 46
-
Field Marketing ManagerA-Game Beverages, Inc.Miami, Fl, Us -
Event Marketing ManagerBig Chef Catering Oct 2018 - PresentMiami, Florida, United States- Manage all aspects of high-end events in fast-paced environments, from concept to implementation.- Conduct post-event evaluations based on clients' feedback using KPIs such as attendance, engagement, guest satisfaction, and return on investment (ROI).- From corporate events to private gatherings hosted by public figures, I managed the dining experience for high-profile clients, including those aboard the luxury industries of private jets and yachts, overseeing approximately 100 events annually for up to 2,000 participants and consistently delivering exceptional service.- Achieved a 17% increase in customer satisfaction, with a 4.7 score on a 5-point scale.- Execute the development and implementation of annual marketing plans and communication strategies across multiple channels, encompassing both digital and offline platforms.- Tripled the number of annual events, resulting in a revenue increase of over USD 300k in 2023 compared to 2018. -
Field Marketing And Brand Activation SpecialistIbb Events Services And Marketing Sep 2017 - PresentMiami, Florida, United States- Planned and executed over 150 significant events of a diverse portfolio of products, setting goals, identifying target audiences, coordinating vendors, - Conducted activations for over 50 brands, overseeing the training and leadership of teams of up to 45 professionals per event. I executed various field marketing initiatives, including event planning, coordination, and on-site execution, aimed at enhancing brand visibility and engagement.- Developed and executed a comprehensive partnership with almost 20 local liquor stores to introduce a new Brazilian Cachaça, resulting in a 29% sales increase. - Successfully represented and collaborated with renowned brands: Chase Sapphire, Casamigos, Monster Energy, Maker's Mark, Twisted Tea, Sky Vodka, Captain Morgan, Brugal Run, Pringles, Aperol Spritz, Cheez-It, Heineken, and many more. -
Senior Product Marketing AnalystItaú Unibanco Oct 2014 - Jun 2017Brazil- Itau Unibanco S.A. is the largest private bank in Brazil.- Promoted marketing plan for over 10 corporate credit cards, including briefing development, materials creation and approval, event organization, and implementation and monitoring of promotional campaigns.- Supported the process to optimize the credit card sales at the bank, engaging with over 10 internal departments for project alignment and reducing the credit card sales SLA from 3 to just 1 day.- Recognized by the bank's main HR recognition program for the platform developed for credit card sales, resulting in a 25% increase in monthly card activations and impacting the bank's revenue.- Acted as the bridge between the marketing agency and the internal marketing team to align global marketing communication to deliver assertive benchmark reports and support sales team communication strategies. -
Product And Sales ConsultantCiti Brasil - Credicard S.A. Nov 2012 - Oct 2014Brazil- Managed multiple inbound and outbound sales channels in different branch locations (text, email, and cold-calling) for credit card products through over 50 monthly campaigns, coordinating 300 sales operators and analyzing various quality and sales KPIs.- Implemented a sales incentive campaign, recognizing top performers, leading to 45% lower sales team turnover, increasing employee satisfaction, and exceeding sales targets by 120%.- Trained the sales team on rapport building, overcoming objections, product specifications, and deal closing. - Implemented all internal awards events between the sales and marketing teams, including third-party providers, with monthly, quarterly, and semi-annual sales campaigns by drafting, planning, and coordinating sales goals with current resources. -
Marketing Communications SpecialistHsbc Jan 2010 - Nov 2012Brazil- Deployed merchandising strategies in over 100 HSBC branches nationwide, driving sales of specific products and achieving a 20% increase in ROI through targeted marketing campaigns.- Oversaw over 300 events in the branches, leading a USD 100,000 annual budget to enhance product sales, resulting in a 45% increase in investment fund applications and a 30% in account openings.- Collaborated and maintained strong relationships with more than 20 stakeholders, including Marketing, CRM, Products, Legal, Sales, Direct Channels, Compliance, Customer Experience, and publicity agency partners to develop and produce marketing and communication materials.- Recognized as a finalist project for three consecutive years at Ouro da Casa, an internal award from HSBC Bank Brazil with submission of more than 15 thousand projects and only three finalists.- Managed C-level executive's private speeches on a couple of branches, being responsible for choosing the executive by analyzing sales CRM data to pick core products and invite potential investors. -
Trainee, Hsbc Premier And Wealth ManagementHsbc Jan 2008 - Jan 2010Brazil- Selected from over 18,000 people for the HSBC Trainee Program with 30 vacancies.- Organized various events at HSBC Premier branches to increase sales of Wealth Management products and promote exclusive HSBC Premier services tailored to high-net-worth clients, ensuring that 100% of HSBC Premier branches hosted at least 3 events per year.- Implemented the “Brazilians Worldwide Project” to support high-end families that send their kids to study abroad by ensuring they have an international HSBC banking account and a local Brazilian person to deal with any challenge. -
Intern, Commercial Management And SalesBanco Santander Jan 2007 - Dec 2007Brazil- Selected from more than 2,500 candidates for 100 internship vacancies.- Developed a project to train managers and increase product sales through sales arguments, resulting in a 100% increase in the productivity of opening an account per manager.- Participated in training 2,500 people from the commercial team to improve sales skills and product knowledge, focusing on customer acquisition, profitability, and retention, resulting in a 22% increase in the acquisition of personal loans.
Ivana Branco Education Details
Frequently Asked Questions about Ivana Branco
What company does Ivana Branco work for?
Ivana Branco works for A-Game Beverages, Inc.
What is Ivana Branco's role at the current company?
Ivana Branco's current role is Field Marketing Manager.
What schools did Ivana Branco attend?
Ivana Branco attended Universidade De São Paulo / Usp, Ufscar.
Who are Ivana Branco's colleagues?
Ivana Branco's colleagues are Amit Mondal, Berat Erdal, Cengiz Kartal, Erdem Orhanoğlu, Ndiphendulwe Ngubeianga, Tarık Taner, Boray Şimşek.
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