Ivana Branco Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

- Manage all aspects of high-end events in fast-paced environments, from concept to implementation.- Conduct post-event evaluations based on clients' feedback using KPIs such as attendance, engagement, guest satisfaction, and return on investment (ROI).- From corporate events to private gatherings hosted by public figures, I managed the dining experience for high-profile clients, including those aboard the luxury industries of private jets and yachts, overseeing approximately 100 events annually for up to 2,000 participants and consistently delivering exceptional service.- Achieved a 17% increase in customer satisfaction, with a 4.7 score on a 5-point scale.- Execute the development and implementation of annual marketing plans and communication strategies across multiple channels, encompassing both digital and offline platforms.- Tripled the number of annual events, resulting in a revenue increase of over USD 300k in 2023 compared to 2018.

Miami, Florida, United States

- Planned and executed over 150 significant events of a diverse portfolio of products, setting goals, identifying target audiences, coordinating vendors, - Conducted activations for over 50 brands, overseeing the training and leadership of teams of up to 45 professionals per event. I executed various field marketing initiatives, including event planning, coordination, and on-site execution, aimed at enhancing brand visibility and engagement.- Developed and executed a comprehensive partnership with almost 20 local liquor stores to introduce a new Brazilian Cachaça, resulting in a 29% sales increase. - Successfully represented and collaborated with renowned brands: Chase Sapphire, Casamigos, Monster Energy, Maker's Mark, Twisted Tea, Sky Vodka, Captain Morgan, Brugal Run, Pringles, Aperol Spritz, Cheez-It, Heineken, and many more.

Brazil

- Itau Unibanco S.A. is the largest private bank in Brazil.- Promoted marketing plan for over 10 corporate credit cards, including briefing development, materials creation and approval, event organization, and implementation and monitoring of promotional campaigns.- Supported the process to optimize the credit card sales at the bank, engaging with over 10 internal departments for project alignment and reducing the credit card sales SLA from 3 to just 1 day.- Recognized by the bank's main HR recognition program for the platform developed for credit card sales, resulting in a 25% increase in monthly card activations and impacting the bank's revenue.- Acted as the bridge between the marketing agency and the internal marketing team to align global marketing communication to deliver assertive benchmark reports and support sales team communication strategies.

Brazil

- Managed multiple inbound and outbound sales channels in different branch locations (text, email, and cold-calling) for credit card products through over 50 monthly campaigns, coordinating 300 sales operators and analyzing various quality and sales KPIs.- Implemented a sales incentive campaign, recognizing top performers, leading to 45% lower sales team turnover, increasing employee satisfaction, and exceeding sales targets by 120%.- Trained the sales team on rapport building, overcoming objections, product specifications, and deal closing. - Implemented all internal awards events between the sales and marketing teams, including third-party providers, with monthly, quarterly, and semi-annual sales campaigns by drafting, planning, and coordinating sales goals with current resources.

Brazil

- Deployed merchandising strategies in over 100 HSBC branches nationwide, driving sales of specific products and achieving a 20% increase in ROI through targeted marketing campaigns.- Oversaw over 300 events in the branches, leading a USD 100,000 annual budget to enhance product sales, resulting in a 45% increase in investment fund applications and a 30% in account openings.- Collaborated and maintained strong relationships with more than 20 stakeholders, including Marketing, CRM, Products, Legal, Sales, Direct Channels, Compliance, Customer Experience, and publicity agency partners to develop and produce marketing and communication materials.- Recognized as a finalist project for three consecutive years at Ouro da Casa, an internal award from HSBC Bank Brazil with submission of more than 15 thousand projects and only three finalists.- Managed C-level executive's private speeches on a couple of branches, being responsible for choosing the executive by analyzing sales CRM data to pick core products and invite potential investors.

Brazil

- Selected from over 18,000 people for the HSBC Trainee Program with 30 vacancies.- Organized various events at HSBC Premier branches to increase sales of Wealth Management products and promote exclusive HSBC Premier services tailored to high-net-worth clients, ensuring that 100% of HSBC Premier branches hosted at least 3 events per year.- Implemented the “Brazilians Worldwide Project” to support high-end families that send their kids to study abroad by ensuring they have an international HSBC banking account and a local Brazilian person to deal with any challenge.

Brazil

- Selected from more than 2,500 candidates for 100 internship vacancies.- Developed a project to train managers and increase product sales through sales arguments, resulting in a 100% increase in the productivity of opening an account per manager.- Participated in training 2,500 people from the commercial team to improve sales skills and product knowledge, focusing on customer acquisition, profitability, and retention, resulting in a 22% increase in the acquisition of personal loans.

Master’S Degree Program, Communication And Marketing Management, 3.62

Bachelor'S Degree, Mathematics