Developing and implementing sales and marketing strategies to drive revenue growth, enhance brand presence, and expand market share in the luxury hotel sector. Conducting market research and competitor analysis to identify trends, opportunities, and threats for data-driven decisions and targeted marketing. Overseeing the sales department, setting targets, and executing strategies to maximize bookings and revenue, while cultivating relationships with key clients and travel partners. Managing the contracting process for high-value corporate clients, negotiating favorable terms aligned with revenue goals and operational standards. Overseeing and managing diverse events at the hotel, ensuring seamless execution from planning to completion, and coordinating with various departments for exceptional guest experiences. Designing and executing marketing campaigns across digital, print, and social media channels to promote services and special offers, enhancing visibility and attracting new guests. Developing social media strategies to boost brand awareness and engagement, creating and managing content across platforms like Facebook and Instagram, and using analytics to drive improvements. Designing marketing materials, including brochures, ads, and digital content, maintaining alignment with brand identity and visual standards. Ensuring consistent brand messaging and positioning, collaborating with agencies and internal teams to uphold brand integrity. Working closely with the operations team to align marketing promises with guest experiences, boosting satisfaction and positive reviews. Managing the marketing budget, optimizing resource allocation, monitoring ROI, and providing performance reports to senior management.

Together with my business partner conducted situational and SWOT analyses. Performed competitive analysis. Advised on project modifications to maximize room and bed counts to increase and maximize revenue. Secured social media profiles and developed initial marketing strategies. Recommended installation of hygienic showers and maximized bed utility. Proposed changes to furniture and room layout for better functionality.Provided extensive training to the hotel manager on various aspects of hotel management, including staff requirements, procurement, and internal communication. Delivered specific training sessions on event management, sales channels, revenue forecasting, and social media usage.Guided the recruitment and training process for various hotel positions. Assisted in creating a functional and efficient organizational structure and payroll system.Proposed a branding strategy to position Hotel Adriale as a boutique hotel with a unique character and high-quality service, emphasizing sustainability and the inclusion of local crafts, products, and traditions. Advised on integration with local cultural and tourism initiatives and suggested creating local tourism products. Recommended the hotel be branded also as a gallery with authentic local motifs to enhance its appeal and provide a talking point on local culture. Created a name for the hotel restaurant (Regius) which is in line with the City`s history. Conducted site visits to identify and address construction and operational deficiencies.Provided practical advice on room setup, amenities, and safety measures. Ensured functional and aesthetic improvements to maximize guest satisfaction. Offered ongoing advisory support on marketing, pricing, and operational challenges.Helped establish relationships with local suppliers and service providers. Helped foster strong communication between investors and management. Develop and maintain strong local partnerships to enhance the hotel's offerings and reputation.

- Delivering hands-on training sessions and workshops focused on real-world hotel management practices. - Mentoring students in developing practical skills in hospitality operations, guest services, and hotel administration. - Providing insights and case studies from personal industry experience to enhance learning. - Organizing and leading field trips to 4-5 star hotels to give students firsthand exposure to high-end hospitality environments. - Collaborating with academic staff to design and implement practical curriculum modules. - Supervising student projects and internships, offering guidance and professional feedback. - Staying updated with current industry trends to ensure relevant and up-to-date teaching content. - Reporting regularly to the University on program progress, student performance, and field trip outcomes. - Facilitating networking opportunities for students with industry professionals and organizations.

- Conducting practical training sessions and workshops on tourism marketing strategies and techniques. - Guiding students in the application of marketing principles to real-world tourism scenarios. - Collaborate with students to produce a short movie for the Tourism Studies social media, showcasing the program and inviting prospective students to enroll. - Mentoring students on developing digital marketing skills and leveraging social media platforms. - Staying current with industry trends to provide up-to-date and relevant teaching content. - Reporting to the university on project outcomes, student performance, and training session feedback. - Facilitating connections between students and tourism industry professionals.

Crafting and executing engaging social media strategies pre-, during, and post-event to enhance visibility and community engagement. Creating and managing content across platforms, monitoring performance metrics, and leveraged insights to drive audience growth and ensure the event’s success.