Ivana Balazova Email & Phone Number

Bratislava

Responsible for driving all marketing activities of Auto Palace Group in Slovakia - supporting 4 main areas - new cars sale, used cars sale, aftersales activites, spare parts sale.Managing ATL and BTL activities based on importer's guidelines - support BMW, MINI, Mazda, MG and Mitsubishi brand - briefing media agency, negotiation with suppliers, creating strategy, implementation, reporting.Specialties: Brand development and brand building. Strong focus on event managment for… Show more Responsible for driving all marketing activities of Auto Palace Group in Slovakia - supporting 4 main areas - new cars sale, used cars sale, aftersales activites, spare parts sale.Managing ATL and BTL activities based on importer's guidelines - support BMW, MINI, Mazda, MG and Mitsubishi brand - briefing media agency, negotiation with suppliers, creating strategy, implementation, reporting.Specialties: Brand development and brand building. Strong focus on event managment for premium brands (approx. 20 events yearly).Focus on maximizing efficiency of online channels (PPC, website conversion) and online performance reporting (CPC, CPL, CPS).Social media and PR.CRM activities (email marketing) and customer-oriented activitiesManaging vendors and agencies incl. negotiation, budgeting and quality check.Reporting to site's director. Show less

Bratislava

Responsible for marketing communication for the entire bank in Slovakia and Czech R., developing and managing ZUNO brand: campaign development & execution, digital marketing & web content. Leading and motivating advertising & communication team of 4 subordinates. Specialties: People managementBrand development and brand building Development of marketing campaigns (ATL, BTL, special promotion) Focus on maximizing efficiency of online channels (PPC, display, SEO, CRM,… Show more Responsible for marketing communication for the entire bank in Slovakia and Czech R., developing and managing ZUNO brand: campaign development & execution, digital marketing & web content. Leading and motivating advertising & communication team of 4 subordinates. Specialties: People managementBrand development and brand building Development of marketing campaigns (ATL, BTL, special promotion) Focus on maximizing efficiency of online channels (PPC, display, SEO, CRM, website conversion) Analytics: campaign tracking efficiency reports, web analytics (Google Analytics, Adobe Catalyts) Managing vendors and agencies incl. negotiation, budgeting and quality check Show less

Prague / Bratislava

Responsible for advertising and marketing / PR activities for 9 product categories (e.g.TV, cameras, camcorders, audio, notebooks).Responsible for budget management and monthly forecasting of spends. Specialisation:Advertising and media - campaign planning, development, execution & tracking performanceShop front activities and events - coordinating events and hands-on activities, briefing agencies and finalizing POP/POSPR - creating PR strategy, active role at the press… Show more Responsible for advertising and marketing / PR activities for 9 product categories (e.g.TV, cameras, camcorders, audio, notebooks).Responsible for budget management and monthly forecasting of spends. Specialisation:Advertising and media - campaign planning, development, execution & tracking performanceShop front activities and events - coordinating events and hands-on activities, briefing agencies and finalizing POP/POSPR - creating PR strategy, active role at the press event local and global, coordination of PR activities with agencies (press releases, product testing, other)Social media - social media plan for Sony CZ / SK (Facebook), create company profileSupporting and managing 1 subordinateE-commerce - fully involved into improving e-commerce materials and visibility on e-tail portals in line with sales priorities Show less

Bratislava / Budapest

Coordination of shop front activities for 14 countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Bosnia, Montenegro, Serbia, Kosovo, Romania, Moldova, Bulgaria, Macedonia, Albania,).Specialisation in areas:Project management Communication platform between 3 levels (regional, local marketing and local sales responsible) Roll-out of internal controlling tool for BTL activitiesIn cooperation with regional product managers creation of marketing strategies / PR… Show more Coordination of shop front activities for 14 countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Bosnia, Montenegro, Serbia, Kosovo, Romania, Moldova, Bulgaria, Macedonia, Albania,).Specialisation in areas:Project management Communication platform between 3 levels (regional, local marketing and local sales responsible) Roll-out of internal controlling tool for BTL activitiesIn cooperation with regional product managers creation of marketing strategies / PR plans/ activities for selected product categoriesNegotiation and dealing with supplier/agencies Show less

Bratislava

Responsible for ATL/BTL and PR activities for 8 product categories (e.g.TV, cameras, camcorders...)Responsible for budget management, forecasting and monthly spends. Specialisation in areas:ATL - creating briefs, briefing agencies, finalising plan, execution and evaluation of campaignBTL – creating briefs, briefing agencies and finalising POP/POS, implementation to market, reporting PR - creating PR strategy, preparation of press event, coordination of PR activities with… Show more Responsible for ATL/BTL and PR activities for 8 product categories (e.g.TV, cameras, camcorders...)Responsible for budget management, forecasting and monthly spends. Specialisation in areas:ATL - creating briefs, briefing agencies, finalising plan, execution and evaluation of campaignBTL – creating briefs, briefing agencies and finalising POP/POS, implementation to market, reporting PR - creating PR strategy, preparation of press event, coordination of PR activities with agencies (press releases, product testing, other)Event – preparation and coordination of local event for dealers and golf event (50-100 guests) Show less

Bratislava

Specialisation in areas:BTL - creating briefs, briefing agencies and finalising POP/POS, implementation to market, reporting Sales related activities – creating of flyers, supporting dealers with available marketing materialsCommunication and negotiation for best price with agencies

Bratislava

Ing., Economics - Banking

Education record