Management of Smile loyalty program (500.000+ members)Analyzing customer behaviour data for insight identification, customer segmentation and creation of tailor made promotionsCategory management of products in Smile gift catalogueDevelopment and implementation of tactical promotionsConducting post-execution campaign analysis in order to discover best practices and improve resultsProgram KPI reporting, cost tracking and optimizationSmile mobile application monitoring and developmentPOS software supervision and development of loyalty functionalities in cooperation with IT departmentTracking and analyzing market trends and competitionManagement of SMILE relaunch project (2018): card redesign and change process, mobile and web application development, launch of Premium customer segment

Development of local marketing strategy in line with global company objectivesPreparation of annual campaign and product launch roadmapImplementation of global marketing campaigns and development of local tactical campaignsPlanning and monitoring of marketing budgetDesign and production of marketing materials and POS appliance displays in accordance with corporate graphic standardsOrganization of promotions, events and trade fair presentationsPreparation of marketing reports by collecting, analyzing and summarizing sales data

Processing B2B sales ordersPreparing offers, issuing credit and debit notesProviding sales support to Sales Representatives in fieldHandling relations with logistics providersCompiling monthly sales reports

Coordination of relations with domestic and foreign clients.Creation of price policy for products.Search for new sales prospectsCreation of web site and newsletter content.