Ivana Johnston is the CEO of Puzzle Partner, a marketing consulting agency that collaborates with some of the world's most innovative companies in hospitality, travel, wellness, healthcare and technology. She has a proven track record of initiating, driving, and cultivating high-value business ideas and relationships, helping her clients outperform the competition, achieve profitable exits, and expand into the Americas. Most recently, a startup client was acquired for $90M.With over 20 years of experience in strategic marketing, public relations, and communications, Ivana has built a reputation as a hands-on start-up advisor and trusted partner. Her ability to identify growth opportunities and deliver results has made her a sought-after consultant in the industry.Her insights are regularly featured in business trade publications, Forbes.com, and other prominent media outlets. As a member of the Forbes Agency Council, Forbes Business Council she contributes to Forbes Expert Panels®, offering her expertise on the interplay of advanced technologies and business success.