Ivana Costantini Email & Phone Number

Toronto, On, Ca

Oakville, Ontario, Canada

Oakville, Ontario, Canada

Toronto, Ontario, Canada

Responsible for: Delivery of total Ontario sales objective while personally managing, maintaining and growing 50% of this sales territory by selling static, digital and specialty dominations within shopping malls nationally, building a brand new Ontario retail and national sales team, educating, training, motivating, managing the team, representing the Neo-Traffic brand and engaging with advertising agencies, direct marketing directors and retailers, developing relationships with shopping… Show more Responsible for: Delivery of total Ontario sales objective while personally managing, maintaining and growing 50% of this sales territory by selling static, digital and specialty dominations within shopping malls nationally, building a brand new Ontario retail and national sales team, educating, training, motivating, managing the team, representing the Neo-Traffic brand and engaging with advertising agencies, direct marketing directors and retailers, developing relationships with shopping mall management, providing weekly outlook forecasts and demonstrating how goals will be surpassed.Accomplishments:• Delivered +157% Year over Year Results!• Negotiated to hire a winning team of committed Senior Sales Performers who work remotely.• Mentored and trained new sales team to curate and execute flawless campaigns providing stellar customer service including problem solving where required. • Elevated the top of mind awareness of a growing Neo-Traffic resulting in more opportunities to submit on ad plans.• Cultivated creative media opportunities with venue management that were presented to brands to invest more heavily.• Developed a more uniform client management system allowing for easier territory management and accurate forecasting. Show less

Toronto, Canada Area

*Partnered with General Manager Airport/Transport at Astral/Bell and top executives at GTAA to completely transform every media product available within Pearson Airport resulting in new digital landmark media for brands to invest in.*Improved internal processes to resolve client and operational issues thereby providing seamless ad campaign delivery within the largest, most intricate airport in Canada. *Streamlined communication as GTAA Liaison. *Recommended, managed and executed… Show more *Partnered with General Manager Airport/Transport at Astral/Bell and top executives at GTAA to completely transform every media product available within Pearson Airport resulting in new digital landmark media for brands to invest in.*Improved internal processes to resolve client and operational issues thereby providing seamless ad campaign delivery within the largest, most intricate airport in Canada. *Streamlined communication as GTAA Liaison. *Recommended, managed and executed media plans for major partners: CIBC, AMEX and Metrolinx.*Toured and educated clients/sales reps on the benefits of advertising within Pearson and the new media available. *Managed Employee access as GTAA Restricted Access Signing Authority. *Brainstormed with Sales Representatives (+30 reps nationally) to curate Pearson media campaigns that exceed brand objectives and aided in media sales. *Initiated Research Studies to support the sale of Pearson Media. *Provided Monthly Outlook Forecasts to GTAA.*Developed a tracking reporting tool to ensure operations, sales, charting, production were aware of the changing new media timeline and ensuring a timely launch with sales having all necessary tools to sell. (specs, sell sheets, media kits) *Facilitated a photo proof of performance process that helped sales honour ad campaigns invested.*Mentored and trained direct report - Pearson Coordinator.*Established an inventory process that drove demand, offered a fair distribution of inventory and resulted in advance bookings.*Brainstormed with GTAA to deliver unique Pearson Airport Media Opportunities that resulted in new Astral Retail business. *Cultivated a roster of Agency Strategist as well as Senior Marketing Director and Creative Agency contacts.*Grasped a firm understanding of Operations and Digital Media Deployment. Show less

Toronto, Canada Area

*Doubled projected quota by pushing the envelope to curate profitable campaigns that went beyond the board and surpassed brand objectives. * Sold static, digital, mobile and experiential campaigns.*Respectfully led the team as Senior Account Director by portraying a driven, even keeled, positive professional who provided guidance and perspective.*Developed and Directed completely unique integrated campaigns that resulted in positive company P.R and Ad Club OOH Awards.… Show more *Doubled projected quota by pushing the envelope to curate profitable campaigns that went beyond the board and surpassed brand objectives. * Sold static, digital, mobile and experiential campaigns.*Respectfully led the team as Senior Account Director by portraying a driven, even keeled, positive professional who provided guidance and perspective.*Developed and Directed completely unique integrated campaigns that resulted in positive company P.R and Ad Club OOH Awards. *Nominated by Toronto Planners and Strategists as Ad Club OOH Representative of the Year. *Routinely contributed ideas to improve process and raised the bar in terms of sales experience.*Awarded with consumer package goods brands which are integral to the success of the business.*Rejuvenated an attrition ridden agency and direct territory by building solid relationships resulting in many opportunities to present marketing solutions that were sold.*Worked independently and within a team environment to brainstorm and execute intricate campaigns within environments where consumers are most receptive.*Cultivated a roster of Agency Strategist as well as Senior Marketing Director contacts.*Grasped a firm understanding of digital, static place based media and experiential programs.*Prepared and Presented Strategic Plans to establish how goals will be surpassed. Show less

The New Vinyl 95.3, Y108 And 900 Chml

*Increased account list value by more than 20% yearly by learning the needs and goals of existing clients and building efficient campaigns to help to reach those goals, routinely initiating dialogue with companies with like demographic targets and developing mutually beneficial partnerships.*Delivered the highest volume of new direct and agency business by: selling creative out of the box ideas that skillfully address the needs of the radio station and the client.*Developed creative on… Show more *Increased account list value by more than 20% yearly by learning the needs and goals of existing clients and building efficient campaigns to help to reach those goals, routinely initiating dialogue with companies with like demographic targets and developing mutually beneficial partnerships.*Delivered the highest volume of new direct and agency business by: selling creative out of the box ideas that skillfully address the needs of the radio station and the client.*Developed creative on air, digital on line and promotional campaigns that delivered results*Re-built an attrition ridden senior account list by building new solid long term client relationships.*Resolved existing client dissatisfaction due to rep turn over by uncovering issues, discovering how to address needs and surpass expectations.*Led the team by routinely contributing ideas to improve process and by raising the bar in terms of marketing experience. *Provided guidance and marketing advice to teammates for the benefit of the team.*Sold 3 distinct radio brands that straddle two markets*Prepared and Presented Strategic Plans to establish how goals will be surpassed. Show less

*Increased billing from $250,000 to a list generating over $2.4 Million Dollars.* Sold on air, digital on line and promotional campaigns.*Recognized as Radio Sales Representative of the Year and acknowledged as President’s Club member in Marketing Magazine. Consistently ranked in the top tier of sales representatives in relation to this award.*Awarded the Outstanding Employee Award.*Reliably made or exceeded quota year after year. *Aggressively sought after new… Show more *Increased billing from $250,000 to a list generating over $2.4 Million Dollars.* Sold on air, digital on line and promotional campaigns.*Recognized as Radio Sales Representative of the Year and acknowledged as President’s Club member in Marketing Magazine. Consistently ranked in the top tier of sales representatives in relation to this award.*Awarded the Outstanding Employee Award.*Reliably made or exceeded quota year after year. *Aggressively sought after new business.*Adapted to change while remaining focused and consistently achieving results.*Chosen as Acting Sales Manager during Sales Manager absences. Aided in team negotiations and maintained rate.*Coached and mentored fellow teammates for the benefit of the team.*Objectively worked with internal staff to manage client issues and resolve problems. Show less

Bell Leadership Training

Iab Intensive Certificate

Theatre Arts

Activities and Societies: https://stcatharines.snapd.com/event/70287#/ This knowledge helped to propel me to produce a fun Improv/Dinner.

Cra, Crm, Crm Gold

Radio Broadcasting

Ivana is more than just a sales professional. She is skilled in announcing, production and creative script writing! Chosen one of 6 summer.