- Clients and Collaborations: Herman Miller, Patagonia, West Elm, New York Times, Brooklinen, Rejuvenation, Altheta, Saturdays NYC.- Designed the brand identity and brand book from concept to launch, including logo, typography, colors, icons, illustrations, and photography. The result was a distinguishable brand in a rapidly growing and competitive market.- Translate business goals into design solutions by establishing the brand positioning, strategy, and narrative - informing identity, marketing, and communication strategies.- Developed an integrated suite of visual identity systems to inform all communication and brand representation across digital media and retail collateral. - Led the R&D, design, and production of all marketing campaigns, branded objects, and apparel to drive brand innovation in a competitive market. Using a close network of artists and production vendors to execute a unique and well-budgeted creative solution.- Identify downward trends and evolve content strategy in response to new technology and short-form content creation.- Built in-house content studio resulting in fast-paced production of marketing materials that resonate with the consumer audience and decrease production costs.- Deliver clear and accessible materials to internal teams communicating new initiatives and product launches to integrate into day-to-day job responsibilities. - Initiate brainstorming with design and affiliate teams to guide the creative process for e-commerce, digital campaigns, and retail promotions to ensure brand consistency.- Designed, produced, and built the brick-and-mortar concept, experience, and fixtures for a high-concept, high-touch point retail store.- Developed and branded a suite of services and experiential products to diversify the shopping experience and increase revenue.- Mentor Tula House staff and manage 1x1 meetings to grow productivity, inspire creativity, and advance talent.

Contract designer and consultant offering brand identity and positioning for retail and lifestyle companies.- Brand Identity; Typography, Colors, Icons, Illustrations, and Photography Guidelines- Brandbook Development and Implementation- Packaging Design- Digital Products; Front-End Website and App Design- Environmental and Installation Design: Retail, Pop-up, and Experiential.- Brand Consultation: Brand Positioning and Strategy

A pioneering eClinical technology company using mobile app game mechanics to improve retention for clinical trials.- Led the UI Design of App User Flows, Wireframes, Prototypes, Visual Standards and Guidelines to create an industry-leading gameplay and reward system to achieve the platform’s primary goal—user retention.- Worked collaboratively with team of engineers, project managers and designers to achieve weekly sprints and product deliverables.- Created all Illustrations and game elements; Game Worlds, Avatar Characters, and Prize Icons.- Assisted in User Research and Gaming Strategy to apply the findings into UI design and game play.

Adjunct Professor for the spring 2016 semester:Advanced AnimationWeb Scripting/Creative Coding

- Spearheaded communication and marketing campaigns within the Digital and Experiential department to achieve global and internationally recognized marketing campaigns.- Worked collaboratively with Strategists and Project Managers on client pitch strategy and presentations.- Worked, managed, and budgeted a network of production partners and vendors.- Managed team of 6 designers and copywriters, harnessing leadership skills to grow and cultivate talent.- Clients: Unilever, Samsung, eBay, Wildlife Conservation Society

Assisted in class lectures and studio assignments. Workshops, demos, etc.Fabrication for Motion Fall 2010Introduction to Art & TechnologySpring 2011Electronic ArtFall 2011The Interface ReconsideredSpring 2012

- Led the concept, art direction, production and presentation of websites, rich media banners, and video content for social & environmental nonprofits, corporate NGO partnerships, sustainable destinations and progressive brands.- Clients included MARS, National Geographic, Scotland, and Johnson & Johnson.

- Website concepting and design (web pages and production)- Rich-media banner design (advertising for movie, music, and television content)

- Designed content, including web pages, banners, etc., for the MTV Latin America website.- Created animations for Motorola wireless downloads.