Ivana Matos Email & Phone Number

Miami-Fort Lauderdale Area

- Responsible for overseeing wholesale and retail sales in Cruise Ships, Airport Stores and Border doors in NAM and LATAM.- Grew over 3 points in market share for the Coty group in the cruise business within 1 year.- Grew in-store market share by negotiating better spaces, brand premiumization, and driving sell-out results.- Expanded Coty business with new categories across all accounts positioning Kylie Cosmetics as #1 Makeup Brand wherever present.- Launched niche collections for Chloe ADF and Boss Collection over delivering by 15% of sell-out and positioning the whole brand within the top 10 of the retailers.- Reviewed and adjusted assortments tailored by client generating incremental sales through bigger basket size.- Responsible for submitting AOP forecast and work with finance in order to plan the fiscal year, and align with global company targets and priorities.

Miami, Florida, United States

Manifiesto is the commercial representative and distributor of fashion emerging brands from South America in the US market.We partner up with premium and luxury brands designed and manufactured in South America that practice ethical and sustainable fashion, and offer them the opportunity to expand internationally.

Miami, Florida, United States

Miami/Fort Lauderdale Area

- Responsible for over 22 points of sale ensuring the achievement of monthly sales goals, and impecable brand presence.- Created and executed strategies to improve product rotation that lead to increase in sales by 20%.- Analyzed sales data per point of sale to improve assortment tailored to customer purchase behavior per location.- Worked closely with Area Sales manager to advise key accounts in product and inventory acquisition.- Worked closely with Marketing team in promotional strategies for new product launches, and revamp sales for former products.- Coordinated and executed promotional activities in points of sale.- Responsible for brand image and merchandising in points of sale.

Miami/Fort Lauderdale Area

• Responsible for gathering and analyzing retail sales for the TR North America Region.• Responsible for gathering and processing payments for promotional activities, sales commissions,and other services for TR North America.• Responsible for updating and tracking salesforce for the region.• Worked closely with finance and sales team to analyze sell in and sell out data for the region.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• Learned to construct and analyze business plans to enter new markets in the American region.• Evaluation of new markets: demographics, political and economical environment, competitors and possible allies, in order to make accurate decisions on new market entry.• Construction of the brand regional schedule in terms of new launches, and global events in coordination with the brand’s global strategy in order to make accurate decisions regarding product allocation and distribution.• Developed training videos in order to provide a brief brand’s introduction to beauty assistants within the region.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• Prepared Marketing Calendar for Travel Retail stores considering high product promotions, new launches, holidays in the region, and best months for sales aligned with the brand’s marketing calendar.• Followed up and built strong relationships with clients, leading to business expansion and new markets entry.• Evaluated trends in sales in comparison with last year operations and determined variables that influenced sales, leading to a new business plan and marketing strategy.

Bachelor'S Degree, International Business And Marketing

Activities and Societies: FIU - American Marketing Association

Political Science And Government