Ivana Nikolić Email & Phone Number

Belgrade, Rs

- Developed and executed digital marketing strategies for various clients, tailored to their goals and budgets.- Led projects and managed a team of designers, copywriters, and other creatives.- Managed social media by crafting strategies, creating content, posting, and analyzing performance.- Planned, created, and executed email marketing campaigns to increase customer loyalty and drive conversions.- Collaborated on crafting high-quality content for websites, blog posts, newsletters, and other client materials.- Conducted competitor and customer insights analysis to inform market strategies.- Assisted with pricing strategy and the launch of new products in the market.- Created marketing materials such as white papers, case studies, and presentations.

London, England, United Kingdom

- Conducted competition and trend analysis in the e-commerce sector.- Designed and managed e-commerce websites using Shopify.- Created engaging content and visuals for advertising campaigns.- Developed and tested new products based on market research and consumer feedback.- Conducted A/B testing to optimize websites, advertising campaigns, and email messages, identifying best practices for increasing conversions.- Planned and implemented brand strategy and visual identity, boosting brand recognition.- Launched and optimized Meta campaigns (Instagram and Facebook) to increase brand awareness and drive conversions.

Belgrade, Serbia

- Build and maintain strong relationships with clients to understand their needs, goals, and expectations.- Served as the primary point of contact for clients, providing updates, addressing concerns, and facilitating communication between them and internal teams- Led projects and managed a team of designers, copywriters, and other creatives.- Managed digital media projects, including web development and social media, by defining project scope and objectives while predicting and managing the necessary resources.- Developed digital marketing and social media strategies.- Prepared and managed influencer campaigns.- Utilized web analytics tools like Google Analytics to track key performance indicators (KPIs), generate reports, and provide recommendations for improvement.- Planned, implemented, and optimized email campaigns to increase customer loyalty and drive conversions.- Contributed to the creation of high-quality content for websites, blog posts, and diverse client materials.- Forecasted and tracked key account metrics, preparing reports on account status.

Novi Sad, Vojvodina, Serbia

- Developed and implemented social media strategies to enhance brand presence and engagement.- Created, scheduled, and published engaging content across various social media platforms.- Monitored social media channels for trends, comments, and customer feedback, responding promptly to inquiries.- Analyzed performance metrics using social media insights to optimize campaigns.- Prepared reports on social media performance, providing actionable insights for improvement.

- Researched potential clients and market opportunities.- Conducted controls testing and comparative analysis.- Assisted in preparing due diligence reports and presentations

Novi Sad, Vojvodina, Serbia

- Planned and implemented social media strategy to enhance brand awareness for "Pure Oil of Argan" - Created engaging content.- Managed the day-to-day handling of all social media channels.- Interacted with customers' social media accounts.- Launched and optimized PPC campaigns.

Master Of Science - Ms, Business, Management, Marketing, And Related Support Services, 8.80/10

Activities and Societies: - Behaviour, Contracts, Organizations and Human Resources - Finance - Quantitative Methods - Markets, Strategy.

Bachelor'S Degree, Accounting And Auditing, 9.23/10