Ivan Antrov, Mba Email & Phone Number

Sofia, Bg

Sofia

Ontotext provides knowledge graph technology, enabling enterprises to link diverse data, index it for semantic search and enrich it via text analysis and external domain knowledge. We help global enterprises gain knowledge and insights from their diverse data sources, enabling them to make informed decisions and stay competitive and strategic.

Sofia

 Leading the marketing team, consisting of 3 members: two Product Marketing experts and one Event & PR expert. Overall strategic planning for the Konica Minolta brand in Bulgaria (marketing calendar, budget, mix) and hands-on implementation of integrated marketing communications.  Responsible for all 4 portfolios in Konica Minolta Bulgaria: Information Technology Services (ITS/SAAS), Optimized Printing Services (OPS/PAAS), Video Solutions as a Service (Mobotix/VAAS), Production and Industrial Printing (PP/IP). Management of the ATL & BTL marketing communications, including: performance digital channels (Google Search/GDN/GSP/YouTube/Facebook ads & lead gen./Linkedin ads), premium/native media content, PR, events and content management of Konica Minolta’s websites, Linkedin and Facebook pages. Development management of new websites / landing pages: www.companyprocess.info

Sofia

 Full ownership of and hands-on responsibility for the Lexus brand in BG, RO, NMK including budget responsibilty in terms of the following KPIs: volume, market share, revenue and GP. Head of Lexus & single point of contact to Lexus Europe. Developing and defending annually the Lexus 3-Year Business Plan for the 3 countries in Lexus Europe HQ, Brussels. Overall strategic planning for the Lexus brand and hands-on strategy implementation on product, marketing, sales, planning, operations & network level, aimed at ensuring strong brand power, high customer satisfaction, sustainable volume, market share, turnover and profit growth in each country, in line with annual targets and in alignment with the Balkans’ MD and the countries' GMs. 360-degree daily management of all aspects of the Lexus brand: Sales manager of a sales team of 30 people / Commercial strategy / Planning, Operations & Dealer network management / Product management of 9 models / Product Specifications & Pricing, Competitive analysis / Strategic marketing & Marketing communications / Customer experience / CRM, salesforce / Lexus Select used car program / Lexus Authorised Repairers network expansion.  Lexus Bulgaria website & Fb page content management, POS materials, Retail standards and Public Relations management. Management of the ATL & BTL marketing communications, including: performance digital channels (GA/GDN/Fb), Lexus social media channels. Lexus Customer Experience Champion for Romania and Bulgaria (staff training & auditing).I am the instigator and project manager of the bespoke “Lexus 5 Star Services” aftersales customer experience & satisfaction programme, which our team launched in Bulgaria 2012 as a key competitive edge and brand USP, which has contributed significantly to the turnaround and explosive expansion of the Lexus brand in Bulgaria. You can please read more about Lexus 5 Star Services on the following link: https://www.lexus.bg/lexus-five-star-services/

Sofia

 Overall brand management of the Lexus brand in Bulgaria. Brand management of 4 Toyota models: Land Cruiser V8, Land Cruiser 150, RAV4, Hilux. Managing the external and internal Public Relations of Toyota & Lexus in Bulgaria. Managing the BTL & Special Events for Toyota & Lexus in Bulgaria.

Sofia

 Overall brand management of the Lexus brand in Bulgaria. Responsible for the development & project ownership of the Lexus 5 Star Services programme in 2012, pivotal for the successful relaunch of the Lexus brand in Bulgaria. Brand management of 6 Toyota models: Land Cruiser V8, Land Cruiser 150, RAV4, Hilux, Avensis, Hiace. Managing the external and internal Public Relations of Toyota & Lexus in Bulgaria. Managing the BTL & Special Events for Toyota & Lexus in Bulgaria. Management of the official Lexus Bulgaria website: www.lexus.bg

Sofia

 Overall brand management of the Lexus brand in Bulgaria. Management of the official Lexus Bulgaria website: www.lexus.bg

Sofia

20th Century Fox, Walt Disney, Paramount. Home Entertainment and Retail.

Sofia

Owner. Main consultancy projects:  RAUTAKIRJA OY LR INTERNATIONAL COSMETIC & MARKETING GMBH & CO. KG VET PHARMA Ltd. BAGATT METRORADIO / BG RADIO JIMMY’S

Sofia

Responsibility for the launch of Cosmopolitan, Elle and National Geographic magazines and for the re-launch of the local brands: Bliasak, Journal and Maximum magazines.SBB Jsc. is the largest magazine publisher in Bulgaria and a market leader. A part of Sanoma Magazines International (SMI), a division of Sanoma Magazines (SM) – the 5-th largest magazine publisher in Europe, based in Finland.

Sofia, Bulgaria

3S was the largest home alarm security company, operating in 30 towns on a national basis.

Executive Mba, Business Administration, Graduated With Honours

Activities and Societies: Cohort 6

Ma, English And American Studies

English