Ivana Smith Email & Phone Number

Toronto, ON, CA

Hamilton, Ontario, CA

• Salesforce Marketing Cloud, Google Ads, Facebook Ads, Google Analytics, Google Search Console, Google Tag Manager, Adobe Creative Suite, MS Office, Sketch
• Responsible for driving direct revenue growth in Canada through various digital marketing channels: SEM, Facebook, Instagram and display
• Developing data-driven strategies, conduct analysis, reporting, and optimization for digital marketing campaigns
• Building out a CRM system in SFMC and managing an email marketing program
• Replatforming e-commerce system including UI design, UX design, product onboarding, functionality, integration, and testing
• Onboarding and managing relationships with external marketing partners and liaise with cross-functional teams across the organization

• Covered over 100 NHL games from 2011/12 season until the present
• Shot and edited videos for NHL with the Czech hockey players from 2011/12 season till present
• Wrote features, player profiles and independently scouted for Hockey’s Future, International Scouting Service, Russian Prospects, Daily Sport newspaper, various Czech magazines and internet sites
• Interpreted for different NHL teams (New York Islanders, Winnipeg Jets etc.)
• Press Coordinator for the 2004 IIHF World Hockey Championship in Prague and 2004 World Hockey Cup in Prague; Organized press centre, wrote press releases, coordinated the championship website and assisted journalists.

Toronto, Ontario, CA

• Google Ads, Facebook Ads, Google Analytics, Google Search Console, Google Tag Manager, WordPress, Hootsuite, MailChimp, Adobe Creative Suite, Office, InVision, Sketch
• Drove strategic, execution and optimization initiatives for digital projects including websites, SEM campaigns and social media management
• Created and daily managed campaigns in Google Ads and Facebook Ads – Search, Display and Remarketing
• Tracked metrics and reported campaign’s performances using Google Analytics to provide key insights and make recommendations for websites and online campaigns optimization
• Created websites in WordPress and applied UX principles for user-centric design
• Optimized websites to improve SEO by adhering to (changing) priorities for indexing

Toronto, Ontario, CA

• Operations, project management, administration, social media, marketing materials, website management, Adobe Creative Suite, newsletter – content, and visuals
• Managed websites, social media, and marketing initiatives for all DRC restaurants and Distillery Events department
• Set up standards for social media and marketing materials for the DRC
• Established a monthly employee newsletter (visual and copy). Served as Editor-in-Chief managing all the issues, promotion and distribution
• Developed and implemented marketing plans including digital marketing, SEO and SEM
• Managed agencies and external vendors to deliver the right products in a timely manner

• Assisted the Czech junior hockey team with their stay in Canada for the 2015 World Junior Hockey Championship by organizing, planning and executing their agenda as well as solving problems on the spot
• Planned and organized daily program for the team: transportation, accommodation, meals as well as hockey related issues
• Game day operations that included coordinating team’s timeline, transportation, all in-arena requirements and paper work
• Helped to resolve any medical, hockey related or personal issues

Denver, Colorado, US

• Managed Twitter and Facebook accounts of The North Face Yorkdale while informing customers about product updates, features as well as other news regarding the store and community relations
• Oversaw community relations of The North Face Yorkdale store with non-profit organizations to offer help to these organizations in a manner that best fits The North Face company mission statement
• Received employee of the month award in January 2013 for top sales results and fulfilling all the tasks in a timely manner and to supervisor’s satisfaction
• Delivered great customer service by following company sales guidelines and assisting customers in finding the best product to maximize customer satisfaction, while reaching personal targets every month

Toronto, Ontario, CA

• Journalism, ideation, content generation, sports events preparation and execution
• Assisted with and executed varsity sports teams' related marketing activities
• Wrote hard news and features about various college varsity teams and athletes as well as covered other lifestyle sports-related stories from around the college
• Helped with scheduling, covered events and brainstormed ideas to make sure enough good quality content was posted daily on the George Brown website

Toronto, Ontario, CA

• Developed creative, managed, deployed and analyzed electronic and print marketing campaigns for magazine subscription and e-newsletter subscription
• Researched and wrote up Terms and Conditions and Privacy Policy for subscription to magazines
• Added contacts, managed database and fulfilled database related task set by clients to their satisfaction

• Marketing materials, social media, database management, sales
• Created and executed a marketing plan where direct marketing, e-mail marketing, and social media were utilized to build customer engagement, loyalty, and retention
• Responsible for advertising and marketing initiatives that helped increase market awareness and increased customer acquisition by 5% in three months
• Researched, contacted and negotiated contracts with advertisers that increased the company’s online exposure to potential clients by 20% within three month period
• Created and designed sales proposals, marketing e-mails, brochures and helped to choose the right POS materials, which further reinforced company visibility and helped drive efficiencies
• Measured and analyzed results of programs through Google Analytics to optimize the campaigns using different marketing channels

Dublin, IE

• Researched companies based on their revenue, expansion, and field on a weekly basis and generated leads through LinkedIn starting each week with at least 200 potential clients
• Reached set goals by being the first one selling a seat on the given conference
• Managed to sell two seats to one company and was part of the best selling team in January 2012

Praha, CZ

• Managed sponsorship projects from briefs, agencies management, budget management, contract preparation to planning, project execution, and supervision
• Managed and on-site supervised biking races, golf tournaments and series of snowboarding races that were sponsored by O2
• Oversaw all media-related activities at 2010 Open Air music festival (that was attended by 30,000 people) which included staff management, press center operations to artist engagement with the press
• Oversaw and managed daily PR activities as well as media communication for all sponsorship projects: press releases, medial relations at events and fan engagement
• Managed and executed events, seminars and conferences, prepared visuals, developed materials, and negotiated prices and supervised events and external agency to clients’ satisfaction
• Maintained relationship with vendors and partners to further strengthen the partnership and introduce new projects

US

• Covered hockey (NHL, national team, Czech league), athletics, biathlon, downhill skiing, tennis, swimming, and extreme sports in a professional and creative manner
• Lead the sports issue once every two weeks to give it a different spin and to create new readers’ base
• Chose the photographs and communicated with the graphics designer to perfect each issue
• Organized all the materials for the online version to increase readers’ base

Praha 2, Hlavní Město Praha, CZ

• Prepared the written news introduction for the news readers every hour and checked the voice report quality, accuracy of information and content
• Conducted, recorded and edited sport audio reports that were aired several times during the day
• Wrote sport articles for Radiozurnal website to support the sound reports with written text to give the visitors complete information from the certain sport event

Certificate Of Completion, Ux Design

Certificate, Digital Marketing

Postgraduate Diploma, Marketing Management

Masters Degree, Media And Communication Studies

Bc, Communication And Mass Media