Ivana Radovanović Email & Phone Number

Developing annual marketing strategy for branded fuels and “Sa nama na putu” loyalty program in line with company objectives.Development of annual marketing plans regarding strategy and bussines plan for branded fuels G-Drive and OPTI, as well as for “Sa nama na putu” loyalty program.Budgeting and budget controlling processes for all communication campaigns regarding branded fuel and “Sa nama na putu” loyalty program.Responsibility for the planning, preparation, realization, controlling and report on effectiveness of communication campaigns for both of product - brand image campaigns, sales-oriented and tactical campaigns.Active involvement in the organization and implementation of qualification procedures for the selection of subcontractors for marketing services in accordance with the company's standards (research agencies, creative agencies, media agencies, BTL agencies, companies for procurement of a wide range of promotional gifts, etc.). Development marketing plans and communication campaigns for branded fuels and “Sa nama na putu” loyalty program, for regional market in which the company operates - Bulgary, Romania, Bosnia and Herzegovina. Coordinating the process of introducing new product brands in the markets in which the company operates (New Product Development).- introducing G-Drive fuel in Bosnia and Herzegovina, introducing loyalty program “Sa nama na putu” in Bulgaria, introducing loyalty program “Zajedno na putu” in Bosnia and Herzegovina, introducing branded fuel OPTI in Serbia.Overseeing and leading the work of team of 2 brand executives.Undertake continuous analysis of competitive environment and consumer trends.

Beograd

Planning, organization, coordination and controlling all production activities for projects/ seminars, lectures, ceremonies, press conferences, team buildings, corporate parties, BTL activations etc; Complete production plan by scheduling and assigning jobs to appropriate vendors; Negotiations with clients and subcontractors; Monitoring product standards and implementing quality-control programs; Optimize resource utilization by implementation of an effective production organization;Develop and oversee implementation of overall event theme and design; Visual identity campaigns and events; Making presentations for clients; Agreeing and managing budget; Establishing priorities; Monitoring progress; Resolving problems; Reporting results of on-going jobs to Client.Clients: Philip Morris International, Erste Bank, AVON, USAID, Lafarge, Nestle, Vip Mobile, Victoria Group, Sony, H&M, Carlsberg Serbia, Dell, Knauf Insulation, LG Electronics, Lustica Bay, Ikea etc.Projects:• H&M Store Openings in Delta City, Novi Sad, Pancevo, Knez Mihailova Street• Avon Cosmetics National Day Against Breast Cancer• VIP B2B Conference• VIP ABC event• New Year Parties Vip Mobile Serbia• Victoria Group International Agriculture Fair Novi Sad• Victoria Group New Visual Identity and rebranding• Novartis Oncology Tim Building Montenegro• Phillip Morris International Export Announcement Event• ASUS Customer event / Mrasus• BTL activity LG showroom AT VBM2014• LG ARTCOOL Stylist Inverter V event; Oled TV event; Ultrawide event…• MAC Store Opening• BASF Agro Conference /Belgrade and Novi Sad• Lafarge BFC Customer Care related Events…etc.

Obtaining all the necessary elements for the development of the CE of the event or any project that involves the production / creation of branding and promotional materials; Coordinating the development of creative elements for any event or project, with the creative / design team; Responsible for the preparation, monitoring and quality control of subcontractors; Planning, organization, coordination and control of marketing and projects (seminars, lectures, ceremonies, press conferences, corporate parties); Coordination of the design and event department; visual identity campaigns and events; Making presentations for clients, participation in negotiations with clients and subcontractors; Administrative tasks (writing requests, bids, making calculations, financial control of projects) Clients: Philip Morris International, Erste Bank, AVON, USAID, Lafarge, Nestle, Vip Mobile, Victoria Group, Sony, H&M, Carlsberg Serbia,Dell, etc.

San Gwann, Malta

Involved in planning, execution and monitoring of annual marketing strategy. Planning and control of annual budget, quarterly budget overview - analysis and reporting. Implementation of marketing activities in collaboration with internal and external partners.Quarterly production of brochures.

Planning and control of annual budget, quarterly budget overview - analysis andreporting. Implementation of marketing activities in collaboration with internal and externalpartners (different sectors within the bank, advertising agencies, printing companies, market research agencies etc.). Monitoring and support the activities of all branches in the network -advice regarding local marketing budget, implementation of CSR activities, participation in local events,preparation of presentations and promotional material. Arranging photo session of agriculture and business clients for annual reports and other marketing materials. Preparation , collections and selections of offers (i.e. tenders for media buying and creative agency). Implementation of activities related to branding and opening of over 25 branches – design, production, distribution of print materials as part of established opening concept, media buying.Implementation of standard of visual identity for existing and new branches. Assisting in organization and realization of press conferences, presentations and other events (Awards such as ProAgro Leader, ProBusiness Leader, Kids Savings, Agriculture fair, etc.). Quarterly production of brochures and distribution to all branches. Updating of all posters in accordance with the current campaigns, printing and distribution. Prepress of ads and other materials for needs of branches and head office.

Belgrade

Sales of banking services, acquisition of potential clients. Advising of legal entities with regards to loan approval. Supporting companies and private individuals in their everyday banking activities. National payments for legal entities.

Public Relations, Communicologist

Graphic Design