Developed and implemented a holistic content and community strategy to grow (attract), teach, and delight the developer community. - Grew the Retool blog +30% QoQ- Produced several blog posts that hit the front page of Hacker News- Working with SMEs, developed an original and succesful direction for editorial tech posts (see: https://retool.com/visual-basic/) - Conceptualized, developed, conducted, and published the first ever State of Engineering Time survey: https://retool.com/reports/state-of-engineering-time-2022/- Managed a small but mighty team: a developer advocate and community manager who executed on succesful initiatives and constantly experimented in new growth methods and channels - Developed reports to assess content performance across the customer lifecycle and identify areas of growth for key metrics

In my 4 years at Algolia, I transformed the content function from a supporting team that managed a small developer blog to the leader of a customer-focused marketing strategy and a high-quality, multi-format content machine. I initiated, led, and co-led many programs that traditionally fall under product marketing, demand generation, brand/PR, and event/community marketing.

Built the marketing foundation: - value prop- voice and style guide- rebrand- new website (content, visual) - social strategy

◘ Managed content development process from end to end, including social media distribution ◘ Revamped and managed the company blog, resulting in 200% YoY increase in unique blog traffic ◘ Created and managed editorial calendar based on business priorities, nurturing program schedules and events.◘ Teamed with demand generation, creative design, events, product managers and engineering to devise targeted content strategy for the unique developer market◘ Recognize and recommend opportunities to reuse, repackage and redistribute content

Sole project manager for the firm’s elite marketing group◘ Managed projects and in-house communications for client teams serving legal needs of world’s top companies ◘ Created and edited Client Relations Group’s presentations and communications to key clients and firm management◘ Conducted in-depth client, practice, and competitive research and analysis ◘ Created manuals and software training programs for client group managers, paralegals and legal document specialists ◘ Designed and built the group’s internal web page

◘ Wrote HR Director’s and HR Department communications and executive performance reviews◘ Coordinated all HR Department projects, with deep insight into details, needs and projects of each ◘ Designed and maintained intranet web pages for the HR department

◘ Managed communications for sensitive high-level firm meetings, such as Partner summits and Firmwide Diversity Committee

Founding Director of the organization that was recently recognized by Migration Policy Institute with E Pluribus Unum Award, and invited to participate in the Global Initiative meeting on U.S. Economic Recovery. Upwardly Global continues to grow and succeed while staying true to its original mission: to help professional immigrants rebuild their careers in the U.S.

◘ Business and personal communications and media relations for a high-level entrepreneur’s consultancy and medical incubator

◘ Interviewed Bosnian and Croatian refugees, including victims of violence, seeking resettlement to third countries◘ Translated refugee biographies and interpreted for the U.S. Immigration and Naturalization Service, in a close collaboration between IOM and the U.S. Embassy