Ivana Tasic

Ivana Tasic Email and Phone Number

Brand development and Digital marketing for Adriatic region @ Globus (Producer of can vegetables and cereals)
Serbia
Ivana Tasic's Location
Serbia, Serbia
About Ivana Tasic

Ivana Tasic is a Brand development and Digital marketing for Adriatic region at Globus (Producer of can vegetables and cereals). She possess expertise in marketing strategy, brand development, marketing, public relations, international marketing and 23 more skills. She is proficient in Italian.

Ivana Tasic's Current Company Details
Globus (Producer of can vegetables and cereals)

Globus (Producer Of Can Vegetables And Cereals)

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Brand development and Digital marketing for Adriatic region
Serbia
Ivana Tasic Work Experience Details
  • Globus (Producer Of Can Vegetables And Cereals)
    Brand Development And Digital Marketing For Adriatic Region
    Globus (Producer Of Can Vegetables And Cereals)
    Serbia
  • Globus (Producer Of Can Vegetables And Cereals)
    Brand Development & Digital Marketing For Adriatic Region
    Globus (Producer Of Can Vegetables And Cereals) Mar 2019 - Present
    • Developing and implementing marketing (ATL, BTL and digital) plans; Promoting brand awareness through marketing efforts; Increasing awareness in can industry; Budget management. Measure and report on the performance of marketing campaigns, gain insight and assess against goals.• Preparing & creating digital marketing strategy; Produce valuable and engaging content for our social networks, websites and blog that attracts and converts our target groups. • Developing and leading BTL activity plan; Oversee and approve marketing material – POSM, multi-packs, promo gifts… Event management; Leading In-store and outdoor promo activities.
  • Keiko.Rs
    Freelance / Digital Marketing
    Keiko.Rs Jan 2016 - Present
    • Creating digital marketing strategy• Setting and implementing social media and communication campaigns to align with marketing strategies• Community management• Providing engaging text, image and video content for social media accounts• Responding to comments and customer queries in a timely manner• Creating content for online platforms (social networks, blogs, web sites, mobile platforms)
  • Antas Line Doo
    Marketing And Business Development Manager
    Antas Line Doo Jul 2015 - Present
    Serbia
    • Preparing and creating a marketing strategy and activity plan.• Developing and leading digital marketing plan • Planning and preparing presentations • Following up new business opportunities and setting up meetings• Communicating and presenting new product developments to prospective clients• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Fruvita D.O.O.
    Marketing And Pr Director
    Fruvita D.O.O. Jun 2014 - Jul 2015
    • Preparing and creating a marketing strategy and activity plan.• Implement marketing campaigns, promotional and trade marketing activities.• Setting goals and objectives in line with business plan. • Budget management (ATL, BTL, Corporate). • Manage creative and media agencies. • Developing new products. • Monitoring competition, trends and analyzing market researches• Responsible for developing Trade marketing activities. • Corporate and PR activities – organizing events; interviews to the media (written, verbal)• Developing and managing the team.
  • Knjaz Milos
    Category Manager - Group Brand Manager
    Knjaz Milos Aug 2011 - May 2014
    Developing new products and categories. Defining and preparing business strategy and annual activity plan for the whole category (several brands). Budget management (media and marketing budget) and brand P&L. Management of creative and media agencypartners. Participate in analyzing market researches. Data analyze of products / category and follow up market and competitors. Create campaigns and activities as a support of brands. Developing and managing the team. PR activities.
  • L’Oreal Balkan Company
    Group Product Manager L’Oreal Paris Brand For Serbia And Bulgaria
    L’Oreal Balkan Company Mar 2007 - Jun 2011
    Belgrade
    Management of product portfolio to contribute to brand development. Budget management and brand P&L. Defining the Marketing Strategy and annual activity plan for the brand; defining the pricing strategy. Developing and managing the team. Managing media and marketing budget. Data analysis on products segment / category, sales forecast.Coordinate creative and media agency partners. Follow up market and competitors, analyze market researches. Interact effectively with other departments (sales, controlling, logistics etc).Developing and implementing PR activities.
  • Ogilvy & Mather
    Account Executive For British American Tobacco
    Ogilvy & Mather 2006 - 2007
    Belgrade
    Brand development project team member; organizing and implementing training for sales and promo teams; running the brand budget: cost estimates for trade and consumer activities, POSM production; all the time educational support from BAT (training).
  • Marketing Agency “Watchout”
    Media Sales Manager & Media Planer
    Marketing Agency “Watchout” 2004 - 2006
    Belgrade
    Media buying, media planning, developing and maintaining relations with clients and national TV stations, creating ATL projects.Sales of short form programs to direct Clients and agencies.
  • Dr. Oetker
    Brand & Trade Marketing Manager
    Dr. Oetker 2003 - 2004
    Belgrade
    Develop and execute brand strategies & objectives, planning and organizing BTL activities, market research, managing the promo team, marketing plan implementation,sales monitoring, sales results analyses, and co-operation with marketing agencies.

Ivana Tasic Skills

Marketing Strategy Brand Development Marketing Public Relations International Marketing Marketing Communications Competitive Analysis Market Research Market Planning Project Coordination Integrated Marketing Brand Management Advertising Marketing Management Strategy Fmcg Brand Architecture Business Strategy Media Planning Segmentation Management Team Management Customer Insight Social Media Marketing Fast Moving Consumer Goods Digital Marketing Facebook Social Media

Ivana Tasic Education Details

  • European University, Faculty Of International Management And Business
    European University, Faculty Of International Management And Business
    Marketing/Marketing Management, General

Frequently Asked Questions about Ivana Tasic

What company does Ivana Tasic work for?

Ivana Tasic works for Globus (Producer Of Can Vegetables And Cereals)

What is Ivana Tasic's role at the current company?

Ivana Tasic's current role is Brand development and Digital marketing for Adriatic region.

What schools did Ivana Tasic attend?

Ivana Tasic attended European University, Faculty Of International Management And Business.

What skills is Ivana Tasic known for?

Ivana Tasic has skills like Marketing Strategy, Brand Development, Marketing, Public Relations, International Marketing, Marketing Communications, Competitive Analysis, Market Research, Market Planning, Project Coordination, Integrated Marketing, Brand Management.

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