Ivana Zakova Email & Phone Number

Amsterdam, North Holland, Netherlands

Helping individuals with sedentary lifestyles achieve fitness, well-being, and longevity.

Amsterdam, North Holland, Netherlands

www.ivyflow.nl

Netherlands

Amsterdam Area, Netherlands

Implementing strategies to achieve marketing and commercial goals for Booking.com for Business products. Core responsibilities include:- Managing content creation for all paid, earned and owned marketing channels at different customer segments incl. content for (local) commercial teams- Growing our customer base and retaining customers (commercial success) with content- Setting our content strategy on a global level that is scalable, data driven and adapted to business needs- Building impactful content which is optimised for cost per acquisition and conversion along the funnel proposing multiple channels- Integrating our content strategy and roadmap within the existing marketing efforts- Coaching creative agencies with data and a strong creative direction- Working cross functionally with multiple agencies, events, community, operations, marketing and commercial teams- Working with analytics team to understand the larger footprint of content on the customer journey to support creative directions- Contributing at strategic and tactical levels across multiple projects at once. E.g. leading multiple large content initiatives where I need to take on the roles of both director as well as analyst- Translating customer problems into marketing communication- Leading experimentation within content marketing to understand what our customers love to read and watch- Bringing untold stories to life with innovative content while keeping customer personas up to date- Paving the road for the marketing teams by providing unique customer insights and content marketing ideas

Amsterdam Area, Netherlands

- Lead generation- Content strategy- Brand Communication

Amsterdam Area, Netherlands

Living the life of a startup.Responsible for:- Marketing- Operations- Business development- SalesAs one of the few employees in an early-stage startup, I have major responsibilities in various spheres such as creation of the strategy for entering the market with suitable CVP and scalable business model; testing and validating the value of our video content metadata by running experiments; managing the website development (incl. creation of the web infrastructure, and copy); running online video campaigns (I ran campaign for one of our first customers FoxSports with CTR of 3.06%); getting traction by for example pitching to Mars Inc., in Silicon Valley; number of day-to-day operations; and being constantly alert, sniffing out for opportunities either in form of customers, strategic partners, investors, contests, new hires or anything else that might boost us to the next level in this adventurous startup journey. Relevancy Data has developed a unique recognition engine that scans millions of online videos using biometric recognition technology to detect specific elements in the video content. These elements include: faces, logos, objects, gender, age, emotions and audio. Adding this new metadata enables our innovative “content relevant targeting". Advertisers are therefore able to target more precisely based on recognition of the video content.

Medaprex S.R.O., Truhlářská 27, 110 00 Prague, Czech Republic

- Strategic content planning- Search engine optimization – linkbuilding, meta title/descriptions, keywords analysis- Copywriting, proofreading and on-page optimization of copy- Writing PR articles - PPC campaigns, Email campaigns- Tracking of marketing campaigns in Google Analytics- Customer support

Prague, The Capital, Czech Republic

- Analysis of data from marketing research- Assistance in focus group organisation- Assistance with PPC campaigns- Linkbuilding- PR communication- UX

Prague, The Capital, Czech Republic

Organizing events such as Adidas new collection presentation for CentralEastern Europe – organization of different parts of the event, including creative artistic performance, workshops, ceremonies, dinners, sport days and closing party.

Lansky, Ganzger & Partner, Zámocké Schody 2/A, 811 01 Bratislava

- Analyzing marketing possibilities and doing market researches- Promotion of the company and its legal services- Regular news reports

Animoline Al. Ltd., Vrakunská 29, 821 06 Bratislava, Slovakia

Coloring and contouring in Cambridge Animo program with cooperation in developing educational project for the European Union called "Sheep" (www.ovce.sk) - Association animation studio of children and youth.

Master'S Degree, Marketing

Activities and Societies: Marketing Associatie Amsterdam (MAA)

Bachelor Of Science (B.Sc), Communication And Mass Media

European Bachelor (Bc.), Communication And Media Studies