Ivan Barrantes Limon Email & Phone Number

Driving brand, revenue and market growth to new levels is my passion. My specialty is creating and launching the strategies that unlock opportunities, optimize commercial success, maximize ROI, and build brand equity for multinational companies seeking to grow global footprint. Leveraging extensive experience in on-the-ground, global program execution and formation of strategic partnerships, including C-suite executives and senior leadership teams worldwide, I am recognized for my cultural sensitivity, integrity, and the practiced ability to gain trust and consensus among all strategic partners and stakeholders, to enable mission success. Noted for: Digital TransformationAs Latin American Commercial Director for Belcorp, the $1B+ global, direct sales beauty company, became the first market within the organization to gain 90% customer engagement on the newly developed, digital ecommerce platform, increasing digital sales 40%. TurnaroundFollowing an 80% decline in sales, recovered 100% and regained Belcorp’s #1 market share within Latin America’s direct sales beauty sector. Disruptive InnovationRecovered sales lost to the illicit tobacco market in Latin/Central America through a new distribution strategy in low-income channels, effectively decreasing illegal market from 20% to 3%. Team recognized with British American Tobacco’s prestigious Golden Leaf Award. Route to MarketIncreased British American Tobacco Nielsen’s (Kantar) distribution from 50% to 80% in Northern Africa with the addition of 48,000 new point-of-sales locations. Saved £2M by focusing on the most profitable route to market rather than number of retailers.Trade Customer Investment (TCI)Developed a framework for optimizing trade margins for British American Tobacco’s European market, which focused on efficiently investing in the right channel and customer, resulting in $8M for reallocating investments and $2M in savings. Blueprint adopted as best practice throughout the organization.Executive Strengths that Drive Business SuccessStrategic and Tactical Planning – Sales and Marketing – Business Development – P&L Management – General Management – Operations Negotiations – Digital Selling – Ecommerce – Brand Awareness – Competitive and Quantitative Analysis – Strategic Partnerships and Alliances – Process Improvement – Performance Management – KPIs – Vendor Management – Supply Chain – Organizational Development – Cross-Functional, Multinational Team Development, Leadership, and Mentorship