At HypeAuditor, a leader in all-in-one influencer marketing solutions, I led an intrapreneurial unit aimed at helping creators across the globe become more financially successful. With a team of five talented individuals (tech lead, 2 engineers, designer and QA), I created a brand new analytical service to assist creators in securing more brand collaborations, and launched a monetization strategy to make the unit financially stable.See the product: https://hypeauditor.com/for-influencers/

I helped global b2b tech companies with financial planning, project management flow and Salesforce platform flow optimization. - Wrike case: I enabled the successful CPQ tool introduction to Wrike’s sales organisation of more than 300+ users, significantly simplifying the process of customer quote creation. Wrike is a Citrix company, developing a collaborative work management platform used by 20,000+ companies in over 150 different countries and generating $140m in annual revenue.- VCV case: as Advisor to CEO, I led C-level strategic sessions and conducted business processes efficiency audit, rebuilding the invoice payment approval process. VCV is an AI-powered platform that facilitates the hiring process for companies like PWC and Deloitte. ​​Headquartered in San Francisco, USA. Backed by 500 Startups. - Pipefy case: consulted on data infrastructure set up, including incorporation of real-time metrics delivery into Salesforce. Pipefy, a 500-employee company, is a leader in the low code workflow management platform space. G2’s 2022 Best Software Awards for IT Management Products. Other clients included Business Link Training (designed and led training on Career in IT), Kruzok (created tech infrastructure), Elixir Premium Lab (built financial model), etc.

My role:- led Global Business Operations, enabling revenue-driven projects and assisting C-level with defining and following company-wide KPIs;- played a major role in preparing marketing and financial documents to attract a new round of investments leading to Wrike’s acquisition by Vista Equity Partners;- made it technically possible for Wrike to hire sales representatives effectively by designing sales rolling plan and creating forecasting methodology;Impact:- Wrikes’s sales team grew from 20 to 150 people;- average sales quota attainment increased by 90%;- deal with Vista Equity Partners became the foundation for Wrike being acquired by Citrix Systems for $2.25 billion.

My Role: - assembled and led Business Analytics Unit spread across the US, Russia and Ireland, helping Wrike’s top management to make applicable data-driven decisions by using various data analysis tools;- owned methodology and logic for company-wide business metrics, significantly increasing functionality and ease of use of the internal Tableau software;- designed and oversaw automated Lead / Account distribution Logic in Salesforce, significantly increasing average revenue per salesperson.Impact:- Wrike’s Business Analytics Unit grew from 0 to 25 people;- company-wide Business Metrics Data and Reporting Repository for internal business reports introduced, Tableau’s user base grew from 40 to 250 Wrikers;- Xactly platform supported 300+ users, amount of commissions calculation errors decreased 3 times, sales reps’ satisfaction rate grew by 70%;- APAC headquarters in Melbourne, Australia was opened.

Interpreted data to assist senior management on making business decisions by using multiple programming and data analysis tools. Was responsible for calculating compensation payouts of several million dollars annually and recreated company's sales commissions calculation by introducing Xactly software, significantly increasing sales representatives’ satisfaction rate.Languages: SQL, Python, JavaScriptTools: Tableau, SFDC, Zuora

- Supported Nordics SMB Sales team with up-to-date product knowledge on Online Advertising (mainly Google Adwords, Analytics and YouTube);- Drove $1.1B EMEA project with 500+ stakeholders including multiple management teams;- Provided regular industry updates and using SQL to analyze data for actionable business insights; - Trained the team and new Google employees on product knowledge and sales skills (over 50h of trainings quarterly).- introduced an innovative Yandex2AdWords (Ya2Aw) tool for easier campaign migration;- owned Google Adwords Search Network with Display Select (SNDS) migration process, resulting in Display revenue at risk significant reduction.

- consulted 500 SMBs with total marketing quarterly budget of $1 million on digital advertising strategy (primarily for Google AdWords and Analytics platforms); - Developed and implemented media and digital marketing plans.- Improving internal team processes and tools (including projects on JavaScript and AppScript);

GameChangers is a 2-year education and research program on emerging IT businesses.My role: - worked closely with GameChangers founders to define the company’s strategy;- devised business plan, budget, educational activities’ roadmap, ensured top quality program content by inviting experts from IBM, Google and other major IT firms;- prepared and led enrollment campaign (6.3 applicants per place);- supervised publication of 10+ educational materials on emerging IT industries;- mentored students of the Introduction to the IT Industry course; - supervised organisation of 20+ public events such;- led investor relations, attracted corporate and media partners;- presented GameChangers at IT and educational conferences, including GeekPicnic, Educamp, IT Career and 200-participants Teaching IT in Russia XI Conference.Impact:- the number of students increased from 20 to 88;- 7 new tracks were launched (Biotechnology, Data Mining, Usability and Design, etc.);- 134 experts from leading digital companies participated in program’s events;- network of 20 corporate partners was created, including Deloitte and JetBrains;- program activities expanded to Northern Europe;- program attracted $78000 in funds from Russian Venture Company and Nordic Council of Ministers;- program graduates made successful careers in major IT companies, such as Google, Facebook, JetBrains, Wrike and others;- 500 people participated in 21 open events by GameChangers.

Participated in preparing training content, communicated with clients, co-organised series of projects “Congress of Sberbank Youth Union”; co-organised and led training for scholars devoted to team leadership.