Ivan Cappelli Email & Phone Number

Villeneuve D'Ascq, France

Traffic Manager SEM Senior - bien que concentré sur le SEO, j'oeuvre sur l'ensembles des canaux d'acquisition modernes d'un site Web. Mes missions sont d'oeuvrer à la fois à un fort développement commercial web de nos clients actuels, et d'accompagner l'acquisition de nouveaux clients à fort potentiel grâce à mon expérience commerciale forte.Mes priorités au quotidien :> Gestion d'un portefeuille d'une quinzaine de clients Webmarketing/mois> Construction et déploiement de la stratégie de contenus de mes clients> Gestion de campagnes de Link Building/Netlinking (de 500 à 15k/mois de budget selon les clients) et de Ninja Linking> Suivi de la Web Perf/Core Web Vitals et de l'ensemble de la performance technique> Suivi de la Data via Analytics/Matomo, Search Console & GTM> Gestion de campagnes Google ads (Display, Perf Max, Search ou Shopping)> Gestion de campagnes Meta Ads (Instagram & Facebook)> Mener à bien les audits et recommandations de clients entrant (analyse technique, benchmark concurrentiel, analyse du profil de backlinks et analyse sémantique)> Vendre l'expertise SEO de l'agence auprès des prospectsMes "Work in Progress" : > Automatisation permanente de mes process (Make, Automa)> Utilisation intensive de l'IA (OpenAI/Chat-GPT) pour augmenter la productivité au service du rédacteur humain> Apprentissage permanent sur la maîtrise des Regex, Xpath, sélecteurs CSS ...Mes outils phares : Google Search Console & Tag Manager, Screaming Frog, Semrush, Majestic, Seolyzer, GTMetrix, Effispin, Google Sheets

Southampton, United Kingdom

Back in the European badminton market, adidas targets to become the best badminton brand for the players. Not in priority on the sales volume aspect, but firstly by its historic sport expertise, et the incredible quality of its range. The goal : allowing the young creators to take their game at another level.As an european category manager for adidas badminton, I :- create the european badminton range as close as possible to the players expectations, selecting the best products in the world range for the territory.- lead the commercial strategy (retailers & key territories selection, validation of the pricelist ...)-promote the brand to key specialist retailers and other strategic resellers (collection showings, strategic consulting, commercial backing ...)- handle the adidas badminton promotion in Europe through a marketing strategy fiting with ourinternational goals (signing new elite and juniorsplayers, coaches, ambassadors,developping marketing assets ...)

Lille Area, France

- In-depth audience analysis for clients of the agency. Working on innovative solutions to build strong SEO strategies.- Internal linking operations, on & off website optimizations (Siloing, Netlinking, semantic tagging ...)- Brand Content marketing, rewriting- Management of tracking tools ( See U Rank, Google Analytics)- Use of multiple CMS (Magento, Prestashop, Wordpress ...)- Utilisation de CMS variés (Magento, Prestashop, Wordpress ...)- Adwords Campains, SEA

Lens, France

Creation of the global communication strategy of badmania.fr website and all its linked activites.Product development :- Creation of racket layouts (Illustrator)- Project monitoring with asian factory- Checking of the prototypes- Implementation of the global communication strategy about these productsE-marketing and digital communication :- Community management (Facebook, Twitter, Pinterest, Google+). Moderating activity on the website (comments and forum)- Editorial manager (4 writers under my responsabilty)- Optimization of the Google referencing- Benchmarking - Press relationsDTP (Desktop Publishing) :- Print supports- Products images- Communication tools for our commercial team and our website- Clubs relations

Région De Lille , France

Freelance editor for content producer Wikio-experts during my studies.- Editor activity about various subjects like high-tech products, travel guides, marketing, cooking ...- Buyer's guides writing

Lesquin

Creation of a communication strategy on the internet for an expert physiotherapist.- Creation and management of a Wordpress blog- Medical popularization of texts- Editor activity

Bachelor'S Degree, Litterature And Communication

High School Diploma, Litterature