Ivan Coelho Email & Phone Number

Lisboa, Portugal

Lisbon, Portugal

- Defined, implemented and optimized multisegment digital campaigns concerning EDP portfolio, e.g. solar energy, home appliances, electric mobility and home services.- Managed all email communications, improving the global CTR by 38% in 2 years.- Developed and launched Content Hub, which resulted in a 32% increase in EDPC's organic traffic.- Defined the content strategy and managed the editorial plan for B2C and B2B, accountable for more than 5% of all leads and sales of edp.pt.- Implemented initiatives to increase customer engagement on Planeta Zero and selfcare through EDP Online (more than 1 million users).- Data Analysis and Reporting.

Lisboa E Região, Portugal

Comunidade EDP Loyalty Program (later replaced by Planeta Zero)- Implemented and ensured a daily operation of multi-channel loyalty campaigns;- Analyzed and optimized campaign performance;- Supported backoffice operatives in the implementation and roll out of loyalty campaigns;- Supported the negotiation of loyalty program's partnerships;- Managed internal and external suppliers crucial for the loyalty program.

Lisboa E Região, Portugal

- Planned the brand's digital strategy for the Oil business- Supported the development of the Galp EvoDriver app- Developed and implemented commercial communications: Email & SMS Marketing, as well as web channel management- Data Analysis and Reporting

Lisboa E Região, Portugal

Loyalty Multi-Program Manager Cartão Continente | Mais Por Menos | Fast Galp- Defined and implemented omnichannel campaigns for lead nurturing, acquisition, loyalty and retention of fuel and non-fuel customers (B2C & B2B) . Segment development: consumer behaviour analysis, profiling, targeting and monitoring . Mobile Marketing: Email, SMS and Web . Trade Marketing: in-store campaigns / product & service promotions / logistics- Developed a Content Strategy and multi-channel Communication Management . Mobile: newsletters / SMS . Web: fast galp website . Trade: promotional catalogues / stoppers / mupi / flyers - Maneged Fast Galp's Reward Catalogue, from suppliers, logistics, promotion and customer service (back-office activities)- Negotiated and managed partnerships concerning Cartão Fast- Analyzed in depth trends, competition and benchmarking- Data Analysis and Report

Lisboa E Região, Portugal

- Developed, managed and enhanced every step of the Gas & Power service lifecycle in B2C market- Developed New Products and Features such as: GalpOn: participated in the development of the first dual energy offer in Portuguese market; Digital Desk: supported the development of an online platform for Gas & Power customer service – features development; front-end design, commercial communications and multi-channel sales promotion- Followed-up and fomented customer's transition from regulated to liberalised energy market- Monitored and identified potential alternative sales and promotion channels- Developed acquisition, loyalty and retention actions and the necessary front-office and back-office procedures- Customer Experience Management – supported billing and multi-channel customer service activities- Developed sales scripts for Sales team support across different sales channels (personal, contact-center and online)- Trained and coached Sales and Customer Service teams, both in class and onjob- Data analysis, KPI’s monitoring and reporting- Support Customer Service (back-office activities) regarding complaints- Controled the key business processes to promote corrective improvements

Lisboa E Região, Portugal

- Mar/Sep 2009: Natural Gas Customer Experience Management- Sep/Feb 2008/09: Project Assistant - Rebranding of Tangerina Convenience Stores

Postgraduate Program, Digital Marketing & Analytics, 18

- Digital Analytics - Business Intelligence I & II - Digital Marketing & E-Commerce - Marketing Strategy Innovation - Social Media.

Master'S Degree, Gestão De Marketing, 16,5

Activities and Societies: PAIP - Programa de Apoio à Inserção Profissional Career Service; NAMI - Núcleo dos Alunos de Marketing do ISCTE.

Digital Marketing Academy, 18

- Digital Marketing foundations - Consumer behaviour - Websites & E-commerce - Digital copywritting - Search Engine Optimization (SEO).

Technical Course, Creative Advertising, 4,2 [1-5]

Creativity, Print & Outdoor, Radio, TV, New Media, Relationship Marketing, Final Project

Bachelor'S Degree (Erasmus), Marketing

Activities and Societies: ESN - Erasmus Student Network

Bachelor'S Degree, Marketing, 15,4

Activities and Societies: EDP University Challenge Concurso Innovate @Vodafone NAMI - Núcleo de Alunos de Marketing do ISCTE