Specialized service that helps companies position, grow and develop their clients with an agnostic mix of Strategy and Content Marketing, Relationship Building and Automation. Unlike traditional agencies, it works with tactics and strategies that work together to create sustainable growth engines that don't rely on ads alone.

I love to share my experience with others. It can be in front of hundreds of people in short and inspiring talks or in intensive courses designed for business professionals: I have been collaborating with some of the leading Spanish business Schools since 2011. Some of the institutions and events I have collaborated with include::: CARTO Discovery, the leading event in Europe to discuss all things spatial. Hundreds of thought leaders, innovators and Data Scientists from the global geospatial community came together to discuss how location data is disrupting business, governments, and society. :: El País. El País Con Tu Futuro. More than 500 attendees in one of the main events organized by El País (Spanish biggest newspaper).:: UNIR (University of la Rioja). Teacher. Master in Social Media & Online Reputation.:: National Congress of Marketing and Sales. Regular speaker. More than 300 attendees.:: The Atomic Garden School (Spanish leading Advertising school). Strategy and planning. Teacher. :: The Valley (in-company course at Unidad Editorial, one of the main Spanish News Group).New Media.:: Istituto Europeo di Design (IED). Consumer insights. Online Strategy.

After 2 years living and working in Asia, I came back to Spain to become the Branded Content & Social Media Manager at ING Spain.:: We launched "Elige Bien Tu Barrio" ("choose properly your neighborhood"), a web application using interactive maps and data to help our customers to choose the perfect place to live according to their budget and needs. Thanks to it we could access to them in a previous step of their Customer Journey and develop tighter relationships with them. It became a key tool in the mortgage innovation strategy at ING Spain.:: We redefined our Content Strategy. Thanks to SEO efforts, our blog traffic grew more than a 50% in the first year. Engagement in Social Media channels also improved.:: Social Data. With a new way to measure and adding more data sources, we incorporated the social listening data as a key element to better understand our customers.Other: Employer Branding, Employee Advocacy, Video coordination.

In 2015 I decided to quit my job to learn how Startups and Digitalization was changing and improving the life of people in Asia.:: Research project: Digital Transformation & Startup Ecosystem. We interviewed more than 40 people: entrepreneurs, accelerators and big companies.:: Digital Strategy: we developed content, digital products, video from scratch.:: Documentaries & eBooks: I co-authored eBooks and documentaries about IoT, WeChat and MarketPlaces startups, among others.

Leading the Thai & Indonesian Marketing teams (3 + 2 people), we were redefining the way people discover and purchase fashion and lifestyle items in South East Asia. :: Marketing & Content Strategy: we redefined the acquisition plan to target more relevant users, increasing sales of the least performing categories and lowering CAC.:: KPIs & Metrics. we established the reporting structure to align marketing and developers vision.:: Fundraising: Spotting investment opportunities, redefining pitch deck and creating a solid business model.

When I started to work at Territorio creativo we were a small team of 7 people. A “David VS Goliat” agency which was trying to conquer the world. When I left we were more than 100 people and we had offices in 4 countries. I started working as a Community Manager and was promoted 4 times in 6 years. :: Craft Digital Experiences: design the digital strategy for some of the biggest companies in Spain.:: Trend Watching and Service Design: proposing innovation to the clients was a big part of my job.:: Team and Account Management: being responsible for 20% of the turnover of the agency.Sectors: Telco, Financial Services, Energy and Publishers.

Bulgaria Franchise Network nace con un objetivo claro: ser el sitio de referencia para emprendedores que quieran invertir en franquicias y para franquiciadores en busca de franquiciados que quieran formar su propio negocio en Bulgaria.

I was responsible of the innovation unit, reporting to the Quality Manager and in direct contact with the General Manager. Spotting innovation opportunities for the hospitality sector. Implanting them in business units and analyzing their impact. Some of the projects included::: Process Optimization: Redesigning survey quality system: 100.000 € estimated annual saving.:: Finding new revenue sources. Evaluation of pilot projects with new products and services.:: Online Reputation Management. Defining process and teaching Hotel Managers to properly react to public reviews

Conducting market research, elaborating macroeconomic and sectorial reports, helping Spanish companies installing in Bulgaria. Leading the implementation of the first newsletter program of the Spain international trade embassy in Sofia

Helping Google Search to understand what the user wanted, what he got and how the gap could be saved.

Helping the stores to optimize their sales process through data driven decisions.:: Reporting to National Account Managers:: Data analysis and reports