Lead go-to-market strategy, product positioning, communications, and compelling storytelling that drives growth and creates meaningful connections with consumers.

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Helping end the cycle of wealth inequality in my Latinx community.SUMA is a revolutionary fin-tech company with the mission to engage, educate, and empower the Latinx community. Through culturally relevant tools, content, and virtual experiences that reimagine financial management, SUMA is dedicated to helping you manage and grow your dinero, smarter.

Served as a member of the senior leadership team, transformed the Marketing & Communications department from a traditional marketing approach to digital-first and data-informed, driving innovation and rapid growth to digital marketing, e-commerce, consumer tech, content, creative studio, and PR/communications.

Played an integral role in the company's growth and digital strategy as a member of the executive team that led mitú from a budding YouTube MCN (multi-channel network) to a leading digital media brand. Built and led the Marketing department owning B2C marketing, B2B strategy, brand development, PR/Communications, and nurturing a team of marketing, creative, and social media rockstars.About mitú:A leading tech-media brand fueled by the largest community of Latino content creators and social media influencers, mitú is focused on creating culturally-relevant content and experiences for today's cross-cultural youth. In its short history, mitú has outpaced digital media brands like Buzzfeed and Vice in social content engagement, and recently raised $27M in Round C funding.

Led innovative design, product marketing, content strategy, and brand vision. Devised strategic solutions to engage and grow audience, expand product, and shepherd brand evolution to effectively drive key business objectives.About King of the Web:King of the Web, Inc. (now Creator Republic) consists of two lines of business: 1) King of the Web, a real-time vote-based social competition platform (web and mobile) that rewards digital video creators and social media influencers with cash, prizes, and recognition; 2) Creator Republic, a multichannel network connecting advertisers with video creators and social media influencers to engage fans with branded video content and campaigns.

Provided creative business solutions for media brands, advertisers, marketing agencies, and publications encompassing vision and production of web, mobile, multimedia, content, print, and digital assets.

Created digital advertising imagery for top brands including BMW, Southwest Airlines, US Airforce, Caesars Palace/ Harrah's Casinos, Norwegian Cruise Line, among others.

Produced creative assets for clients big and small, and ranging from print collateral to interactive multimedia.