Ivan Fuyala

Ivan Fuyala Email and Phone Number

Sales Director Ads and Marketplace @ Trade Me
wellington, new zealand
Ivan Fuyala's Location
Auckland, Auckland, New Zealand, New Zealand
Ivan Fuyala's Contact Details

Ivan Fuyala personal email

n/a

Ivan Fuyala phone numbers

About Ivan Fuyala

An entrepreneurial, motivational leader with 20+ years of experience growing sales and creating value in the digital media, research and eCommerce industry, in NZ, the US and globally. I enjoy building, unifying and inspiring teams to do amazing things while having fun. Passionate about understanding needs and driving returns for clients utilizing digital technology turning data into insight and investments into results. I thrive leverage new technology to create high value products for customers and scaling them. I have a comprehensive knowledge of solution based sales, sales management, digital ads, marketing and eCommerce, retail media as well as SaaS and subscription monetization. I build revenue growth strategies with a relentless focus on execution scaling fast. I've been described as a resourceful instigator of change that challenges the status quo to achieve sustainable business success. Specialties: eCommerce, Leadership, Innovation, Strategy Development, Execution, Collaboration, Media and Ad sales including Print, TV, Digital, Digital Video, Social Video, Ad Measurement, Big Data, Ad tech, Data Clean Rooms, Customer Data Platforms (CDP), SaaS, Advertising Effectiveness, Programmatic, Interactive Marketing, Enterprise software, CRM, Analytics, Social Media, Negotiation, Sales, Global Sales, Sales Management, Partner management, Channel management, Public Speaking, Motivation and Coaching, Compensation Plans, International Business, C-Level relationships, Scaling Sales Teams

Ivan Fuyala's Current Company Details
Trade Me

Trade Me

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Sales Director Ads and Marketplace
wellington, new zealand
Website:
trademe.co.nz
Employees:
535
Ivan Fuyala Work Experience Details
  • Trade Me
    Head Of Ads And Pro Seller
    Trade Me Mar 2022 - Present
    We're making fantastic progress at Trade Me providing valuable solutions for both our business clients and our customers. In this role, I'm responsible for our multi-million-dollar Pro seller Marketplace and Ads business. It's essential that we create value for both buyers and sellers to be a successful business and my focus along with my team of 35 is to focus is to figure out how we can help our business clients thrive.
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  • Trade Me
    Head Of Marketplace (Acting - 13 Months)
    Trade Me Jan 2021 - Mar 2022
    Auckland, New Zealand
    Trade Me is where Kiwis look first. Whether it’s searching for a new home, car, job or buying and selling something. This was a maternity cover role where I sat on a small exec team and ran the large Consumer and Marketplace business at Trade Me. I was fortunate to lead a talented team of 200 people (and a leadership team of 7) that make it easy and safe for kiwis to buy and sell new and used goods on Trade Me Marketplace. Responsibilities include our Brand Marketing, PR, Customers Service… Show more Trade Me is where Kiwis look first. Whether it’s searching for a new home, car, job or buying and selling something. This was a maternity cover role where I sat on a small exec team and ran the large Consumer and Marketplace business at Trade Me. I was fortunate to lead a talented team of 200 people (and a leadership team of 7) that make it easy and safe for kiwis to buy and sell new and used goods on Trade Me Marketplace. Responsibilities include our Brand Marketing, PR, Customers Service, Trust and Safety, Sales, Advertising, Product Development teams. This was a year where we created and implemented a bold new transformative strategy across the business to set our business and customers up for long term future success. A terrific year or learnings and monumental change which I have loved. Show less
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  • Trade Me
    Head Of Ads And Pro Seller
    Trade Me Dec 2018 - Jan 2021
    Auckland, New Zealand
    Trade Me is New Zealand's largest digital marketplace. No one understands kiwis better that TradeMe. The breadth and quality of our audience data and insights are unsurpassed. I'm responsible for income and expenditure across the ads business as well as growth across our pro seller e-commerce business. With a talented team and a client-first mentality we'll continue to innovate and over-deliver on the expectations of our customers.
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  • Adtorque Edge (Nz) Limited
    Director
    Adtorque Edge (Nz) Limited May 2018 - Present
    Auckland, New Zealand
    AdTorque Edge is a digital marketing company whose point of difference is that it employs ‘car people’ who are able to work alongside dealership professionals to develop targeted and measurable outcomes.
  • Vevo
    Senior Vice President - Global Sales And Commercial Partnerships
    Vevo Aug 2014 - Nov 2018
    Greater New York City Area
    Vevo is the world’s leading, all-premium, digital music video and entertainment platform with over 27 billion monthly views globally on mobile, desktop and connected TV. This powerful catalogue of quality content is available through Vevo owned & operated properties and distribution partners like YouTube. Building and executing on sales strategy, I am responsible for driving millions of dollars in ad revenue. My global team and I manage our sales partner network of over 100 people selling in… Show more Vevo is the world’s leading, all-premium, digital music video and entertainment platform with over 27 billion monthly views globally on mobile, desktop and connected TV. This powerful catalogue of quality content is available through Vevo owned & operated properties and distribution partners like YouTube. Building and executing on sales strategy, I am responsible for driving millions of dollars in ad revenue. My global team and I manage our sales partner network of over 100 people selling in 14+ markets around the world. Focus is selling to agencies and fortune 500 companies. I believe in a solution based sales approach with an honest narrative that can scale fast and wide. This varies from programmatic sales through, to highly customized sponsorships and video integrations. We continue to scale and grow revenue at a phenomenal pace ensuring value creation for our partners, clients and shareholders. Show less
    View
  • Socialguide, Inc.
    Senior Vice President Sales
    Socialguide, Inc. Sep 2013 - Aug 2014
    Greater New York City Area
    Nielsen SocialGuide is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. This business, a SaaS solution, was formed through the acquisition of a start up in 2012. As a member of the Senior Management team, I was responsible for establishing & executing on team strategies to grow subscription revenues to fortune 500 advertisers companies and API sales to cable TV providers. Key to the role was… Show more Nielsen SocialGuide is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. This business, a SaaS solution, was formed through the acquisition of a start up in 2012. As a member of the Senior Management team, I was responsible for establishing & executing on team strategies to grow subscription revenues to fortune 500 advertisers companies and API sales to cable TV providers. Key to the role was growing revenue through new client acquisition and driving usage and renewals from existing clients. We grew the revenue from a small base to multi-millions of dollars while innovating the SaaS dashboard offering through client-centric listening and directing product and marketing. Show less
  • Nielsen Online
    Senior Vice President
    Nielsen Online Apr 2010 - Aug 2013
    Manhattan New York
    In 2010, Nielsen Online embarked on a digital transformation. The digital world was changing fast and website ranking tools were becoming less relevant through the birth of programatic and targeted advertising. Video was starting to get consumed at scale across more platforms that were previously not measured. I was promoted from New Zealand to New York to help define this next chapter. Working strategically with large digital publishers like Google, YouTube and Facebook, the next… Show more In 2010, Nielsen Online embarked on a digital transformation. The digital world was changing fast and website ranking tools were becoming less relevant through the birth of programatic and targeted advertising. Video was starting to get consumed at scale across more platforms that were previously not measured. I was promoted from New Zealand to New York to help define this next chapter. Working strategically with large digital publishers like Google, YouTube and Facebook, the next generation of digital ad measurement products were born (TV and Digital Combined Reach Curves, DAR and TAR). Key to success here was developing a deep understanding of large complex organizations, both within internally and externally. In this role, I was lucky enough to have the ability to leverage the entire suite of Nielsen departments, data sets, tools and resources to drive sales. Highlights included working with Google and YouTube to create innovative new SaaS tools that for the first time showed incremental reach of Google digital properties alongside TV, leading to hundreds of millions in ad revenue. Integrating ad measurement products into the DoubleClick dashboard to drive scale. Achieved 5x revenue growth in three years and had fun doing it. Show less
  • Nielsen Online
    Country Manager
    Nielsen Online Apr 2008 - Mar 2010
    Auckland, New Zealand
    Nielsen Online was and still is the independent "source of truth" for publishers, agencies and advertisers in the New Zealand market. I was promoted from BDD to run the entire New Zealand business, responsible for expenditure and income. Day one, I got builders in to rip out all the partition walls to create an open and collaborative workspace. I then unified the team and formed a vision for how we were going to thrive. We spent the next 2 years executing our vision increasing monthly… Show more Nielsen Online was and still is the independent "source of truth" for publishers, agencies and advertisers in the New Zealand market. I was promoted from BDD to run the entire New Zealand business, responsible for expenditure and income. Day one, I got builders in to rip out all the partition walls to create an open and collaborative workspace. I then unified the team and formed a vision for how we were going to thrive. We spent the next 2 years executing our vision increasing monthly reoccurring revenue through SaaS subscription tools, learning and tweaking as we went along. Impartial leadership and integrity with all publishers and industry bodies was incredibly important in this role. During my leadership tenure we developed, launched, marketed and sold over a dozen innovative new products and dashboard services, substantially growing yearly revenue. Show less
  • Nielsen Netratings
    Business Development Director
    Nielsen Netratings Dec 2006 - Mar 2008
    Auckland, New Zealand
    Nielsen NetRatings was an internet audience measurement company utilizing tagging technology to understand audience reach, behavior and demographics. The company operated in 20 plus global markets and was listed on the NASDAQ prior to being fully purchased by Nielsen. In this position, I lead the sales and account management teams while working on new business development. The original client base consisted of 200 website publishers and all of the major advertising agencies who paid a monthly… Show more Nielsen NetRatings was an internet audience measurement company utilizing tagging technology to understand audience reach, behavior and demographics. The company operated in 20 plus global markets and was listed on the NASDAQ prior to being fully purchased by Nielsen. In this position, I lead the sales and account management teams while working on new business development. The original client base consisted of 200 website publishers and all of the major advertising agencies who paid a monthly fee to access SaaS products that were updated daily. Over this time the team and I developed new strategies to massively expand the client base and reduce churn, leading to strong top line business growth and high customer satisfaction scores. Show less
  • Momentum Magazines & Digital
    Sales Manager
    Momentum Magazines & Digital Feb 2005 - Jul 2006
    Auckland, New Zealand
    Momentum was a new magazine publishing company with a stable of 4 'Mastheads' - magazines focussed in the business and property verticals. Responsible for hiring and managing the sales team along with top line ad sales revenue, I developed the business plan and launched New Zealand's first "business and franchise" for sale magazine along with a successful website. Along with the magazines, we organized events, networks and award shows that were revenue positive. During my tenure here, I also… Show more Momentum was a new magazine publishing company with a stable of 4 'Mastheads' - magazines focussed in the business and property verticals. Responsible for hiring and managing the sales team along with top line ad sales revenue, I developed the business plan and launched New Zealand's first "business and franchise" for sale magazine along with a successful website. Along with the magazines, we organized events, networks and award shows that were revenue positive. During my tenure here, I also facilitated the purchase of 50% of New Zealand's largest business information website. Show less
  • Acp Media
    Advertising Sales Manager
    Acp Media Nov 2003 - Jan 2005
    Auckland, New Zealand
    ACP Media (now Bauer Media) is New Zealand’s largest magazine publisher. In 2002, ACP had a stable of over 25 magazine titles and associated websites. As Sales Manager, I was responsible for all advertising revenue across two monthly magazines in the rural industry and lifestyle sector. Clients ranged from agency branding campaigns through to manufacturers and small businesses/dealerships. I enjoyed consistently exceeding revenue targets by listening to clients, identifying trends and… Show more ACP Media (now Bauer Media) is New Zealand’s largest magazine publisher. In 2002, ACP had a stable of over 25 magazine titles and associated websites. As Sales Manager, I was responsible for all advertising revenue across two monthly magazines in the rural industry and lifestyle sector. Clients ranged from agency branding campaigns through to manufacturers and small businesses/dealerships. I enjoyed consistently exceeding revenue targets by listening to clients, identifying trends and creating online and print products to fill their needs. Innovating along with managing, motivating and coaching a geographically isolated sales team of 20 people was a key factor in my success in this role. Show less
  • Acp Media
    Sales Representative - Auckland Territory
    Acp Media Jun 2002 - Oct 2003
    Auckland, New Zealand
    This role was pure ad sales and my first foray into the world of media sales. It was 50% cold calling, identifying and on boarding new advertisers and 50% growing revenue from existing advertisers. Highly commission based, the job required selling advertising solutions in print and online. I was selling across two large national monthly print titles along with their websites. I honed my sales skills here, did very well and got promptly promoted.
  • Self Emloyed
    Traveller, Business Owner & Scholar
    Self Emloyed Jan 1994 - Jan 2002
    London, United Kingdom And New Zealand
    Upon graduating from university, I embraced my love of the ocean and spent 6 months sailing offshore and around the islands of the South Pacific. I then spent three years traveling and working around Europe living in the UK and Germany. Most of the time I worked for a high end Landscape and Design company, Cliftons based in West London. I spent six months traveling through Africa, then upon returning to New Zealand I built up my own Landscape and Design business that I ran successfully for… Show more Upon graduating from university, I embraced my love of the ocean and spent 6 months sailing offshore and around the islands of the South Pacific. I then spent three years traveling and working around Europe living in the UK and Germany. Most of the time I worked for a high end Landscape and Design company, Cliftons based in West London. I spent six months traveling through Africa, then upon returning to New Zealand I built up my own Landscape and Design business that I ran successfully for four years. I found that I enjoyed sales and working with people so in 2002 I embarked on more post grad studies focusing on sales and sales management. Show less

Ivan Fuyala Skills

Digital Media Online Advertising Advertising Strategy Integrated Marketing Account Management Digital Strategy Business Development Social Media Digital Marketing Analytics Market Research Strategic Partnerships New Media Management New Business Development Sales Sales Management Online Marketing Start Ups Mobile Advertising Customer Insight Advertising Sales Interactive Marketing Competitive Analysis Digital Video Negotiation Online Video Marketing Online Video Strategy International Sales E Commerce Leadership Mobile Marketing Community Development Programmatic Media Buying Nielsen Marketing Research Search Engine Marketing Salesforce.com Organizational Leadership Public Speaking User Generated Content Business Partner Relations Sales Management Coaching Direct Sales Online Research Software As A Service Enterprise Software Building Relationships Sem

Ivan Fuyala Education Details

Frequently Asked Questions about Ivan Fuyala

What company does Ivan Fuyala work for?

Ivan Fuyala works for Trade Me

What is Ivan Fuyala's role at the current company?

Ivan Fuyala's current role is Sales Director Ads and Marketplace.

What is Ivan Fuyala's email address?

Ivan Fuyala's email address is iv****@****evo.com

What is Ivan Fuyala's direct phone number?

Ivan Fuyala's direct phone number is (800) 273*****

What schools did Ivan Fuyala attend?

Ivan Fuyala attended Auckland University Of Technology, Stanford University, Auckland University Of Technology.

What are some of Ivan Fuyala's interests?

Ivan Fuyala has interest in Family, Online Advertising, Emerging Media, Sport, Environment, Travel, Diving, Fishing.

What skills is Ivan Fuyala known for?

Ivan Fuyala has skills like Digital Media, Online Advertising, Advertising, Strategy, Integrated Marketing, Account Management, Digital Strategy, Business Development, Social Media, Digital Marketing, Analytics, Market Research.

Who are Ivan Fuyala's colleagues?

Ivan Fuyala's colleagues are Gregor Hillhouse, Braden Crump, Zach De Ruiter, Jack Markus Ewen, Josh Brodie, Diana Jade Santos, Mandeep Dhaliwal.

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