Ivan Fuyala Email & Phone Number

We're making fantastic progress at Trade Me providing valuable solutions for both our business clients and our customers. In this role, I'm responsible for our multi-million-dollar Pro seller Marketplace and Ads business. It's essential that we create value for both buyers and sellers to be a successful business and my focus along with my team of 35 is to focus is to figure out how we can help our business clients thrive.

Auckland, New Zealand

Trade Me is where Kiwis look first. Whether it’s searching for a new home, car, job or buying and selling something. This was a maternity cover role where I sat on a small exec team and ran the large Consumer and Marketplace business at Trade Me. I was fortunate to lead a talented team of 200 people (and a leadership team of 7) that make it easy and safe for kiwis to buy and sell new and used goods on Trade Me Marketplace. Responsibilities include our Brand Marketing, PR, Customers Service… Show more Trade Me is where Kiwis look first. Whether it’s searching for a new home, car, job or buying and selling something. This was a maternity cover role where I sat on a small exec team and ran the large Consumer and Marketplace business at Trade Me. I was fortunate to lead a talented team of 200 people (and a leadership team of 7) that make it easy and safe for kiwis to buy and sell new and used goods on Trade Me Marketplace. Responsibilities include our Brand Marketing, PR, Customers Service, Trust and Safety, Sales, Advertising, Product Development teams. This was a year where we created and implemented a bold new transformative strategy across the business to set our business and customers up for long term future success. A terrific year or learnings and monumental change which I have loved. Show less

Auckland, New Zealand

Trade Me is New Zealand's largest digital marketplace. No one understands kiwis better that TradeMe. The breadth and quality of our audience data and insights are unsurpassed. I'm responsible for income and expenditure across the ads business as well as growth across our pro seller e-commerce business. With a talented team and a client-first mentality we'll continue to innovate and over-deliver on the expectations of our customers.

Auckland, New Zealand

AdTorque Edge is a digital marketing company whose point of difference is that it employs ‘car people’ who are able to work alongside dealership professionals to develop targeted and measurable outcomes.

Greater New York City Area

Vevo is the world’s leading, all-premium, digital music video and entertainment platform with over 27 billion monthly views globally on mobile, desktop and connected TV. This powerful catalogue of quality content is available through Vevo owned & operated properties and distribution partners like YouTube. Building and executing on sales strategy, I am responsible for driving millions of dollars in ad revenue. My global team and I manage our sales partner network of over 100 people selling in… Show more Vevo is the world’s leading, all-premium, digital music video and entertainment platform with over 27 billion monthly views globally on mobile, desktop and connected TV. This powerful catalogue of quality content is available through Vevo owned & operated properties and distribution partners like YouTube. Building and executing on sales strategy, I am responsible for driving millions of dollars in ad revenue. My global team and I manage our sales partner network of over 100 people selling in 14+ markets around the world. Focus is selling to agencies and fortune 500 companies. I believe in a solution based sales approach with an honest narrative that can scale fast and wide. This varies from programmatic sales through, to highly customized sponsorships and video integrations. We continue to scale and grow revenue at a phenomenal pace ensuring value creation for our partners, clients and shareholders. Show less

Greater New York City Area

Nielsen SocialGuide is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. This business, a SaaS solution, was formed through the acquisition of a start up in 2012. As a member of the Senior Management team, I was responsible for establishing & executing on team strategies to grow subscription revenues to fortune 500 advertisers companies and API sales to cable TV providers. Key to the role was… Show more Nielsen SocialGuide is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. This business, a SaaS solution, was formed through the acquisition of a start up in 2012. As a member of the Senior Management team, I was responsible for establishing & executing on team strategies to grow subscription revenues to fortune 500 advertisers companies and API sales to cable TV providers. Key to the role was growing revenue through new client acquisition and driving usage and renewals from existing clients. We grew the revenue from a small base to multi-millions of dollars while innovating the SaaS dashboard offering through client-centric listening and directing product and marketing. Show less

Manhattan New York

In 2010, Nielsen Online embarked on a digital transformation. The digital world was changing fast and website ranking tools were becoming less relevant through the birth of programatic and targeted advertising. Video was starting to get consumed at scale across more platforms that were previously not measured. I was promoted from New Zealand to New York to help define this next chapter. Working strategically with large digital publishers like Google, YouTube and Facebook, the next… Show more In 2010, Nielsen Online embarked on a digital transformation. The digital world was changing fast and website ranking tools were becoming less relevant through the birth of programatic and targeted advertising. Video was starting to get consumed at scale across more platforms that were previously not measured. I was promoted from New Zealand to New York to help define this next chapter. Working strategically with large digital publishers like Google, YouTube and Facebook, the next generation of digital ad measurement products were born (TV and Digital Combined Reach Curves, DAR and TAR). Key to success here was developing a deep understanding of large complex organizations, both within internally and externally. In this role, I was lucky enough to have the ability to leverage the entire suite of Nielsen departments, data sets, tools and resources to drive sales. Highlights included working with Google and YouTube to create innovative new SaaS tools that for the first time showed incremental reach of Google digital properties alongside TV, leading to hundreds of millions in ad revenue. Integrating ad measurement products into the DoubleClick dashboard to drive scale. Achieved 5x revenue growth in three years and had fun doing it. Show less

Auckland, New Zealand

Nielsen Online was and still is the independent "source of truth" for publishers, agencies and advertisers in the New Zealand market. I was promoted from BDD to run the entire New Zealand business, responsible for expenditure and income. Day one, I got builders in to rip out all the partition walls to create an open and collaborative workspace. I then unified the team and formed a vision for how we were going to thrive. We spent the next 2 years executing our vision increasing monthly… Show more Nielsen Online was and still is the independent "source of truth" for publishers, agencies and advertisers in the New Zealand market. I was promoted from BDD to run the entire New Zealand business, responsible for expenditure and income. Day one, I got builders in to rip out all the partition walls to create an open and collaborative workspace. I then unified the team and formed a vision for how we were going to thrive. We spent the next 2 years executing our vision increasing monthly reoccurring revenue through SaaS subscription tools, learning and tweaking as we went along. Impartial leadership and integrity with all publishers and industry bodies was incredibly important in this role. During my leadership tenure we developed, launched, marketed and sold over a dozen innovative new products and dashboard services, substantially growing yearly revenue. Show less

Auckland, New Zealand

Nielsen NetRatings was an internet audience measurement company utilizing tagging technology to understand audience reach, behavior and demographics. The company operated in 20 plus global markets and was listed on the NASDAQ prior to being fully purchased by Nielsen. In this position, I lead the sales and account management teams while working on new business development. The original client base consisted of 200 website publishers and all of the major advertising agencies who paid a monthly… Show more Nielsen NetRatings was an internet audience measurement company utilizing tagging technology to understand audience reach, behavior and demographics. The company operated in 20 plus global markets and was listed on the NASDAQ prior to being fully purchased by Nielsen. In this position, I lead the sales and account management teams while working on new business development. The original client base consisted of 200 website publishers and all of the major advertising agencies who paid a monthly fee to access SaaS products that were updated daily. Over this time the team and I developed new strategies to massively expand the client base and reduce churn, leading to strong top line business growth and high customer satisfaction scores. Show less

Auckland, New Zealand

Momentum was a new magazine publishing company with a stable of 4 'Mastheads' - magazines focussed in the business and property verticals. Responsible for hiring and managing the sales team along with top line ad sales revenue, I developed the business plan and launched New Zealand's first "business and franchise" for sale magazine along with a successful website. Along with the magazines, we organized events, networks and award shows that were revenue positive. During my tenure here, I also… Show more Momentum was a new magazine publishing company with a stable of 4 'Mastheads' - magazines focussed in the business and property verticals. Responsible for hiring and managing the sales team along with top line ad sales revenue, I developed the business plan and launched New Zealand's first "business and franchise" for sale magazine along with a successful website. Along with the magazines, we organized events, networks and award shows that were revenue positive. During my tenure here, I also facilitated the purchase of 50% of New Zealand's largest business information website. Show less

Auckland, New Zealand

ACP Media (now Bauer Media) is New Zealand’s largest magazine publisher. In 2002, ACP had a stable of over 25 magazine titles and associated websites. As Sales Manager, I was responsible for all advertising revenue across two monthly magazines in the rural industry and lifestyle sector. Clients ranged from agency branding campaigns through to manufacturers and small businesses/dealerships. I enjoyed consistently exceeding revenue targets by listening to clients, identifying trends and… Show more ACP Media (now Bauer Media) is New Zealand’s largest magazine publisher. In 2002, ACP had a stable of over 25 magazine titles and associated websites. As Sales Manager, I was responsible for all advertising revenue across two monthly magazines in the rural industry and lifestyle sector. Clients ranged from agency branding campaigns through to manufacturers and small businesses/dealerships. I enjoyed consistently exceeding revenue targets by listening to clients, identifying trends and creating online and print products to fill their needs. Innovating along with managing, motivating and coaching a geographically isolated sales team of 20 people was a key factor in my success in this role. Show less

Auckland, New Zealand

This role was pure ad sales and my first foray into the world of media sales. It was 50% cold calling, identifying and on boarding new advertisers and 50% growing revenue from existing advertisers. Highly commission based, the job required selling advertising solutions in print and online. I was selling across two large national monthly print titles along with their websites. I honed my sales skills here, did very well and got promptly promoted.

London, United Kingdom And New Zealand

Upon graduating from university, I embraced my love of the ocean and spent 6 months sailing offshore and around the islands of the South Pacific. I then spent three years traveling and working around Europe living in the UK and Germany. Most of the time I worked for a high end Landscape and Design company, Cliftons based in West London. I spent six months traveling through Africa, then upon returning to New Zealand I built up my own Landscape and Design business that I ran successfully for… Show more Upon graduating from university, I embraced my love of the ocean and spent 6 months sailing offshore and around the islands of the South Pacific. I then spent three years traveling and working around Europe living in the UK and Germany. Most of the time I worked for a high end Landscape and Design company, Cliftons based in West London. I spent six months traveling through Africa, then upon returning to New Zealand I built up my own Landscape and Design business that I ran successfully for four years. I found that I enjoyed sales and working with people so in 2002 I embarked on more post grad studies focusing on sales and sales management. Show less

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A great 22 week program on Sales Management with practical work and papers included

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1 Week Executive Program

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