Ivan Gonzalez Balconi Email and Phone Number
Ivan Gonzalez Balconi personal email
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Ivan Gonzalez Balconi phone numbers
👋Hi, my name is Ivan!🏅I am an accomplished Full Stack Digital Marketer with 9 years of building profitable online brands from the ground up.📍Kelowna, BC area with a passion for the wine industry.📚I hold my Wine Spirits Education Trust II Certification and have a Bachelor of Business Administration from Okanagan College.💻With my in-house marketing and full-service agency experience supporting over 150+ boutique brands, coupled with my entrepreneurial ventures and award-winning creative strategies, I help clients generate demand and increase sales in the pipeline.Major Achievements:✅ Spearheaded the creation and end-to-end development of one of the largest wine clubs with a monthly subscription box in Canada with over 25k active members, featuring 150+ boutique producers from the Okanagan Valley.✅ Maximized revenue growth to $1.5M since 2013, increasing to an average of $400k in sales per year.✅ Achieved 65% email open rates, 30% conversion, 1k/month member growth, and 600k/month Facebook impressions.✅ Broke down barriers with liquor regulators, establishing a first-of-its-kind method for online alcohol sales.🔑Key Skills: Fluent: English; Spanish, Website Development, Brand Ambassador, Video Creation, Strategic Digital Marketing, Brand Development/Positioning, Promotional Campaigns, Content Creation, Data Analysis, Consumer Insights, E-commerce Development, Community Engagement, Customer Support/Success, Client Acquisition/Retention, Key Relationship Building🔑Key Technical Skills: HubSpot CRM, MS Office, RMS Systems, SEO (MOZ/Ahrefs), PPC Management, Facebook Ads, Instagram Ads, WordPress, Webflow Builder, Shopify, Google Analytics, Google Tag Manager, Google Keyword Planner, Google Docs, Mailchimp, Click Funnels, Hootsuite, Canva, Adobe CS, UX/UI Design and more!📫 Let’s Connect!
1Up Digital Marketing
View- Website:
- 1updigitalmarketing.com
- Employees:
- 5
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Paid Search Specialist1Up Digital Marketing Jan 2023 - PresentVancouver, British Columbia, Canada
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Digital Marketing Specialist ConsultantOkanagan Valley Digital Marketing Feb 2019 - PresentKelowna, Bc• Optimize e-commerce, sales channels, and customer journey experience for small business and large winery clients.• Expanded six wineries into new e-commerce sales verticals and executed ad campaigns, increasing revenue +50%.• Coached clients on email marketing strategies, increasing open rates from 20% to 60% and CTR from 10% to 30%. • Engage with VP’s, Directors, and Business Owners to advise on digital marketing and sustainable growth strategies.• Revitalize Shopify… Show more • Optimize e-commerce, sales channels, and customer journey experience for small business and large winery clients.• Expanded six wineries into new e-commerce sales verticals and executed ad campaigns, increasing revenue +50%.• Coached clients on email marketing strategies, increasing open rates from 20% to 60% and CTR from 10% to 30%. • Engage with VP’s, Directors, and Business Owners to advise on digital marketing and sustainable growth strategies.• Revitalize Shopify, WordPress, and Webflow platforms by building or restructuring email marketing, copywriting, on-page SEO, content strategy, branding, customer journey experience, customer acquisition, and retention. Show less
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Paid Search ManagerElementiq (Digital Marketing Agency) Jul 2022 - Jan 2023Canada -
Digital Marketing ManagerElementiq (Digital Marketing Agency) Jul 2021 - Jul 2022Kelowna, British Columbia, Canada
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Product Development ManagerClique Media Apr 2020 - Jun 2021Kelowna, British Columbia, CanadaProject: “Grow Pad Mini” Hydroponics Product and DTC E-commerce Brand (farmculture.com)• Directed the entire creation, development, and delivery of this flagship product and brand, focused on promoting self-sustainability through fruit and vegetable growth in high-density cities.• Secured the #1 Best Seller designation on Amazon for Hydroponics kits from November-March 2021 by implementing strong keywords, PPC, and SEO strategies.• Achieved $70k in sales and over 3k in units sold… Show more Project: “Grow Pad Mini” Hydroponics Product and DTC E-commerce Brand (farmculture.com)• Directed the entire creation, development, and delivery of this flagship product and brand, focused on promoting self-sustainability through fruit and vegetable growth in high-density cities.• Secured the #1 Best Seller designation on Amazon for Hydroponics kits from November-March 2021 by implementing strong keywords, PPC, and SEO strategies.• Achieved $70k in sales and over 3k in units sold within the first three months of launch.• Created and launched a customer acquisition funnel, securing more than 5k orders and 2.5k customers.Steps:• Conducted product research to discover a profitable niche and ideated brand positioning and strategies.• Sourced contractors to create high-quality assets, including videos, copywriting, images, and website platforms.• Negotiated cost, quality, packaging, and shipping terms with manufacturers as the sole point of contact.• Defined the go-to-market strategy, leveraging Facebook/Instagram Ads and influencers to drive rapid growth. • Launched through social media marketing and Amazon, achieving 100% ROI in three months. Show less -
Managing DirectorOkanagan Wine.Club May 2014 - Feb 2019Kelowna, British Columbia, Canada• Spearheaded the creation and end-to-end development of one of the largest wine clubs with a monthly subscription box in Canada with over 25k active members, featuring 150+ boutique producers from the Okanagan Valley.• Maximized revenue growth to $1.5M since 2013, increasing to an average of $400k in sales per year.• Cultivated a loyal membership base from zero to 40k by executing compelling social media marketing campaigns.• Achieved 65% email open rates, 30% conversion, 1k/month… Show more • Spearheaded the creation and end-to-end development of one of the largest wine clubs with a monthly subscription box in Canada with over 25k active members, featuring 150+ boutique producers from the Okanagan Valley.• Maximized revenue growth to $1.5M since 2013, increasing to an average of $400k in sales per year.• Cultivated a loyal membership base from zero to 40k by executing compelling social media marketing campaigns.• Achieved 65% email open rates, 30% conversion, 1k/month member growth, and 600k/month Facebook impressions.• Broke down barriers with liquor regulators, establishing a first-of-its-kind method for online alcohol sales.• Facilitated cadence meetings with cross-functional stakeholders to triage questions and gather actionable feedback. Show less
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Community Development DirectorI Love Okanagan Wines Apr 2014 - Feb 2019KelownaSocial Media Management
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Business DevelopmentBananatag Oct 2013 - Jan 2014 -
Customer Service RepresentativeScotiabank Oct 2011 - May 2013Day to day bank transactions, customer service. -
ProgramAccelerate Okanagan 2012 - 2013 -
CollectionsBupa Jan 2009 - Dec 2009Mexico City Area, MexicoCustomer Service, data base management, collections optimization, customer relationship, problem solving implementation.
Ivan Gonzalez Balconi Skills
Ivan Gonzalez Balconi Education Details
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Financial Planning And Services -
Escuela Bancaria Y ComercialFinance, General -
Eton School
Frequently Asked Questions about Ivan Gonzalez Balconi
What company does Ivan Gonzalez Balconi work for?
Ivan Gonzalez Balconi works for 1up Digital Marketing
What is Ivan Gonzalez Balconi's role at the current company?
Ivan Gonzalez Balconi's current role is Paid Search Specialist | Digital Marketing | Impact Player.
What is Ivan Gonzalez Balconi's email address?
Ivan Gonzalez Balconi's email address is iv****@****ail.com
What is Ivan Gonzalez Balconi's direct phone number?
Ivan Gonzalez Balconi's direct phone number is +125068*****
What schools did Ivan Gonzalez Balconi attend?
Ivan Gonzalez Balconi attended Okanagan College, Escuela Bancaria Y Comercial, Eton School.
What are some of Ivan Gonzalez Balconi's interests?
Ivan Gonzalez Balconi has interest in Economic Empowerment.
What skills is Ivan Gonzalez Balconi known for?
Ivan Gonzalez Balconi has skills like Sales, Customer Service, Business Analysis, Entrepreneurship, Financial Analysis, Leadership, Crm, Time Management, Management, Google Analytics, Marketing Strategy, Social Media Marketing.
Who are Ivan Gonzalez Balconi's colleagues?
Ivan Gonzalez Balconi's colleagues are Philip Caines, Sam Doucette.
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