Ivan Guerra Email & Phone Number

New York, Ny, Us

New York, United States

São Paulo, Brazil

Singapore

+ Oversaw and supported work across all agency clients and new business activities.+ Pitches won: AIA (2023) and Visa (2024).+ Developed and executed the plan (as well as a lot of the work) that helped establish F&B as a creative powerhouse in the region, ultimately being recognized with CampaignBrief 2022/23 Agency of the Year in Singapore and #14 in all of APAC.+ Responsible for hiring and retaining talent and fomenting a creative culture across the organization.

Singapore

+ Led the Gojek account for 3 years taking the brand from unknown newcomer in a highly competitive market (with 5 ride-hailing companies fighting for 600K daily rides) to the established #2 player.+ Part of the team that successfully rebranded h&s in Japan, introducing the brand character Ando to the country through a series of short animation films. We achieved over 130 million views, a 200% increase in brand search, and coverage in 12 countries. (2021-2022)+ During the pandemic, convinced Gojek to pivot $13 million of communication budget into free rides for everyone going to and from their vaccination appointments, helping take Singapore’s vaccination rate from 31% to over 80% in under 3 months.

Greater New York City Area

+ Worked on and oversaw the production and the launch of Booking’s new positioning in the US. (01/2020)

Greater New York City Area

+ Worked on and oversaw the production and the launch of Booking.com and Petco's national rebrand campaigns. (02/2019)+ Part of the team that pitched and won the Booking.com and Petco businesses at the end of 2018, helping Anomaly make it to AdAge's 2019 A-List at #8.+ Launched Vroom.com, the platform that's rethinking how we buy and sell used cars, nationwide (09/2018).+ Worked on Hershey's, overseeing work for Jolly Rancher, Brookside, and PayDay.+ Rebranded and relaunched Brookside in the US, developing a new tagline for the brand - "That's Ballsy" - as well as the guidelines for its new tone of voice and look & feel (02/2018).

New York

+ Worked on Samsung Global and Verizon, the agency's main accounts.+ Launched project "Unframed" for Samsung, which streamed - to 51 countries - 3 key events in virtual reality : UFC 212, X-Games Minneapolis, and a Coldplay concert. (06/2017)+ Part of the team that won Samsung's global social account (12/2016).+ Created Samsung's global "Evil Food" spot, which propelled an increase of almost 200% in sales in the ME region and became one of their most successful home appliances campaigns to date.+ Created "Data Dunk" for the 2016 NBA playoffs and finals. It became Verizon's most successful sports partnership program to date and was shortlisted in Cannes.

São Paulo Area, Brazil

+ Worked on Burger King Brazil and US, Coca-Cola Global, Converse, Faber-Castell, Fuze, Jaguar, Playstation, Powerade Brazil and Global, and Sony.+ Helped DAVID become the 2nd best performing Ogilvy Group office in Cannes 2015 and Ogilvy take home the Network of the Year award.+ Runner up for the "Most Awarded Campaign for a Big Brand"​ in Cannes 2015.+ The spot "Cazuza" is the most watched video in the history of Converse, worldwide. Ever.+ Launched Burger King's new global positioning (07/2014). The campaign went on to win 13 Cannes lions the following year.+ Rebranded Faber-Castell in Brazil (01/2014).+ Created the Sony 2014 World Cup Brazilian campaign (10/2013).+ Created the Coca-Cola Mexico's 2014 World Cup campaign (07/2013).+ Won the Vodafone pitch for the 4G Network project in Europe (01/2013).+ Worked on Vodafone Europe and Media Markt Germany.

Boulder, Colorado

+ Worked on clients such as Applebee's, BelVita, Best Buy, Coke Zero, Domino's, Jell-O, Mac & Cheese, Milka, and Old Navy.+ Part of the team that won the Applebee's account (02/2012).+ Launched Kraft's BelVita breakfast biscuit in Brazil (09/2011).