Ivan Heredia Email & Phone Number

Washington, District Of Columbia, Us

Lead the transformation of a 120-year-old non-profit with the mission to create life-changing opportunities for 6M kids through its 110 university affiliates. Led a team of ~50 passionate marketers. Reported to CEO.• 𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Led strategic evolution of 4-H's brand identity, modernizing its public profile via tone of voice, positioning, creative, digital & IRL experiences, and content to appeal and enhance relevance with diverse audiences including new partners and Gen Z.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Oversaw the design and implementation of an award-winning eLearning product, securing multimillion dollar sponsorships and partnerships with global industry leaders to provide greater access to 4-H's best-in-class STEM, Agriculture, and Healthy Living content.• 𝗘𝘃𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻: Revamped the organization's event strategy and experiential marketing initiatives, resulting in a 120% (and continually growing) increase in attendances.

Burbank, Ca, Us

I led marketing and consumer engagement for some of the world's most iconic family entertainment brands, devising strategies to help drive audience affinity and maximize revenue across various channels. My influence extended across Disney business units, external agency partners, and international divisions, including the development of tentpole properties and products.• 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearheaded marketing, social media strategy, and brand positioning for Radio Disney, fueling brand engagement and revenue objectives around Radio Disney and Disney Channels Worldwide, part of the $2B ARR Disney Channels portfolio.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Conceptualized and executed the development of the Radio Disney Music Awards, transforming it into a significant media asset and enhancing revenue generation for Disney Ad Sales.• 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘆𝗻𝗲𝗿𝗴𝗶𝗲𝘀: Forged partnership with Disney Cruise Line (DCL), which led to a 336% increase in teen and tween audience interaction on social media and supported new product features promotions.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Initiated and managed the product development of the Radio Disney app, which facilitated over 7M customer acquisitions within the first year.• 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Pioneered successful influencer campaigns, generating over 5B organic impressions and surpassing benchmarks on various high-profile initiatives.

Burbank, Ca, Us

Advisor on the Disney Channels Leadership & Learning Advisory Board (LLAB) which helps inform and foster organizational culture, mentorship, and diversity & inclusion.

Burbank, Ca, Us

Oversaw all marketing and transformation efforts for Radio Disney including brand marketing, social media engagement, digital products, events, content, and creative. My team collaborated across the enterprise and external partners to deliver unique content and innovative consumer experiences that drove revenue/sales, viewership, and engagement. Partners included Disney Channels, ABC, Disney Advertising Sales, Disney Parks & Resorts, ESPN, Walt Disney Studios, Disney +, record labels, managers, influencers, and agencies.

New York, Us

First hire on a new team at Nickelodeon responsible for guiding the talent strategy, creative development, GTM & consumer marketing for music-based TV programs. My efforts drove record-breaking viewership and ancillary revenue while leveraging strategic partnerships to elevate the network's profile. I orchestrated the launch of major live tours and negotiated deals with global talent, resulting in unparalleled customer engagement and revenue.•𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗮𝗹𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led marketing and launch of most successful live preschool tour in network history; 90 sold-out shows, over 400,000 tickets sold, and new Ad Sales partnerships.•𝗥𝗲𝗰𝗼𝗿𝗱-𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗩𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽: Oversaw marketing efforts for highest-rated live-action TV series launch in the network's history.•𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗮𝗹𝗲𝗻𝘁 𝗗𝗲𝗮𝗹𝘀: Negotiated deals with global talent, resulting in record-setting customer engagement and significant revenue generation for Nickelodeon.•𝗔𝗻𝗰𝗶𝗹𝗹𝗮𝗿𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Drove ancillary revenue growth through strategic partnerships, consumer marketing, and creative development, including $XXXM incremental consumer product revenue for Dora the Explorer 10th anniversary campaign with global star Shakira.•𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 & 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱: Boosted network’s social media footprint by 25% through a comprehensive full-funnel marketing campaign with Katy Perry, leveraging synergies across MTV Networks.•𝗗𝗿𝗼𝘃𝗲 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱: Enhanced retail product placement through mutli-channel brand marketing, delivering $XXXM in revenue for SpongeBob SquarePants’ 10-year anniversary campaign.•𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Worked with creative leads to produce the Snoop Dogg and Big Time Rush performance at the Kids’ Choice Awards (KCA), achieving the second highest viewer rating in KCA history.

New York, Ny, Us

I cultivated accounts including McDonald’s, Novartis, Mazda, and Kare Distribution for this boutique ad agency which specialized in Hispanic media in the New York tri-state metro area. • Oversaw and ensured integrity of all aspects of McDonald’s daily business operations.• Liaised between McDonald’s marketing division and national ad agency to ensure attainment of goals. -Supervised local sponsored events, and developed and refined TV/print, digital, and radio creative.

New York, New York, Us

I drove all U.S. marketing for Rykodisc and Penalty Recordings, a group of independent record labels and distribution business (acquired by Warner Music Group). Specialized in Rock, Blues, World, and indie Hip-Hop music and video content with international partners in Belgium, Germany, UK, and France.I partnered with the GM to initiate the Company’s foray into urban, documentary, and emerging short form digital video content.Notable Highlights:• Brand lead behind group’s brand positioning, rekindling sales and company’s highest profit gain (+60%) in 15 years via strategic management of releases. • Strategies/tactics led to successful sales of AND1 “Streetball” and "Disinformation" series of urban and documentary content.• Served as project manager on Grammy-winning release and lead marketing manager for priority titles.

Chief Marketing Officer Leadership Program

Bachelor’S Degree, Communications - Marketing & Advertising

Executive Leadership Program