Ivan Herrera Cabanillas Email and Phone Number

A graduate in Marketing with ten years in the spirits industry strarted as bartender for the main national and international beverages brands, he decides to involve himself in a Sales & Activation role in Diageo with the aim of bringing bartending world to bar owners and staff; this helps him to understand the industry from a commercial and strategical perspective. After approximately two years, he jumps to a National role as Disaronno and Tía María Brand Ambassador for the brand owner Illva Saronno (through its Spanish importer Varma). In this position his function is showing the liquors versatility to the bartender’s community, training staff, creating trade tools and organizing events boosting the brands growth. Actually performing as Regional Manager for Italian, Greek and Croatian Market for Vantguard, company that owns Gin Mare, 1724 Tonic Water and other super premium brands. Before this role he has being involved in Marketing positions but finally finding his place in Sales and Strategy management for the market development in key markets. Pasionate for people, neurolinguistic programing (NLP) and creative processes.