Responsible for designing and executing a Marketing strategy of my current company. With 10 years of experience in the life science sector, I use the latest and most efficient ways to market our services and products. Using digital marketing techniques to automate the brand exposure and capture lead and customer interest. Expert in using Social Media (Twitter, LinkedIn, Facebook) along with marketing email campaigns to reach potential leads and nurture them for the sales team. In my strategy I look for events and PR to generate company exposure and foster relationships with media professionals. My 5+ years experience in B2B has taught me to apply excellent business etiquette when communicating with technical and business professionals. Good at understanding very technical science and highlighting its values to your research. I have vast experience with CRM administration, event management, design, company profiling and competitive analysis. Organised and managed a commercial symposium for 5 years, which attracted more than 450+ delegates through the years, securing sponsors and exhibitors who benefit from my event. My major duties are managing marketing campaigns, CRM administration, event management, social media, newsletter campaigns and lead generation.I am a great supporter of the Golden circle: A company must always know its Why, What and How and remind this to its employees. That is how you achieve success! I have written articles for Nature, Scientific American & IPI media Follow me on twitter for tips on marketing, life hacks, entrepreneurship, genomics, consumer electronic trends. Twitter: @ivanhk100