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Ivan Huesca is listed as Digital Marketing | Publisher & Supply Management | Business Development | AdTech Platforms | Monetization Solutions | Programmatic Advertising | SEO & SEM Strategies at Anglican Diocese of Ottawa, a company with 35 employees, based in Ottawa, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Ivan Huesca.
Ivan Huesca previously worked as Digital Marketing Consultant at Anglican Diocese Of Ottawa and Digital Marketing Specialist at Studio Sixty Six. Ivan Huesca holds Postgraduate Certificate, Marketing Research & Analysis, School Of Business, 3.75 (Gpa) - Graduated With Honours from Algonquin College Of Applied Arts And Technology.
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Proactive, passionate and hard working Marketing professional always looking to grow and evolve in a company that has the foundations of collaboration, creativity, values and leadership. With more than 10-year expertise in Digital Marketing specialized in Business Development and AdNetwork Strategies focused on Publisher Management and Online Media Advertising (including: outstream & instream video, rich media, contextual adformats, display, native and programmatic advertising), Revenue Share Analysis (CPM, CPCV, CPA, Fill Rate), Video Metrics (VTR, Viewability), Video Content (Player Platforms, Licensing, Syndication), CTV & OTT solutions, CRM platforms (Salesforce, Pipedrive, Slack), Google Analytics, email marketing, SEO/SEM, data analysis and use of Internet Data Measurement Tools (ComScore, Alexa, Similar Web).Additionally, I have 4-year experience in Market Research in both qualitative and quantitative studies, ad-hoc methodologies and field training, management and supervision.
Listed skills include Marketing Digital, Microsoft Office, Publicidad En Internet, Mercadotecnia En Medios Sociales, and 32 others.
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Ottawa, Ontario, Canada
- Research, identify, analyze, recommend, on ADO website, social media audiencedemographics, behaviours, trends analysis.- Implement strategies to support increased results for ADO website and social media traffic, website promotion. - Optimize website for increased visibility and organic traffic, implementing effective SEO techniques, including search.
Ottawa, Ontario, Canadá
- Google Ads Manager campaign implementation and optimization (search, performance, conversion).- Keyword planner strategic planning and management.- Meta Ads Campagin implementation and optimization. - Shopify website/marketplace S66 content development and optimization (artwork description, keywords and metadata). - SEO & SEM tools implementation to S66.
México
- Publisher development for LATAM.- Planning and Business Development strategies in monetization solutions focused on instream contextual video (preroll + video content) to premium publishers in the region.- Proposals and publisher development based on TIER 1 and TIER 2 traffic, metrics and sales forecast.- Analytics of data in sites (Internal Deal.
México
- Supply management for LATAM. - Planning and Business Development strategies in monetization solutions mainly focused on instream video formats (preroll) and content video platform (VidWeb) to premium publishers in the region. - On Demand campaign strategies for outstream video and display solutions.- Proposals and supply development based on quality.
México
- Publisher management for LATAM. - Business strategies focused on monetization solutions through outstream and instream video formats to premium publishers/content producers in the region. - Proposals based on adcalls/adrequests for revenue and fill rate forecasts & projections. - Metrics and traffic analytics in data and online video platforms (ComScore.
Miami/Fort Lauderdale Y Alrededores, Estados Unidos
- Affiliate management (prospecting, negotiation and affiliation). - Business strategies to relevant publishers/content producers (proposals, ad-hoc offers, direct deals and campaigns). - Metrics and traffic analysis in data, ad exchange, SaaS, trading desks and own platforms (ComScore, Doubleclick, Rubicon, QlikView, Zendesk, CRM).- Revenue and eCPM.
México
- Sites, blogs and web search for use of their content as advertising media. - Sites classification (target, category, features). - Teamwork with sales, traffic and operation areas for campaign delivery optimization. - Use of Internet analytics and data measurement tools: ComScore and Alexa. - Constant communication with actual and potential affiliates.
México
- Campaign plans development by segment/target focused on categories and sectors. - Scouting on potential affiliates to optimize HOTWords Affiliate Network. - Follow up with affiliates. - Performance campaign analysis for better management and affiliation strategies. - Activities and tasks on social media as means of contact with affiliates.
México
- Deep analysis focused on objectives (based on clients brief) - Materials and questionnaire development attached to clients proposals and needs. - Field training, monitoring and supervision. - Development of Processing Plans for database and analysis. - Delivery of results for ad-hoc studies. - Ipsos methodologies reports. - Follow-up and client service..
México
- Support in qualitative and quantitative studies. - Research on urban development, index and statistics. - Supervision for survey delivery. - Database and tabular validation. - Coordination on client projects.
Marketing Strategies, Business Development, Statistical Analysis, Management, Finance, Event Planning and Entrepreneurship.
Global Marketing Strategies for Business Opportunities
Quick answers generated from the profile data available on this page.
Ivan Huesca works for Anglican Diocese of Ottawa.
Ivan Huesca is listed as Digital Marketing | Publisher & Supply Management | Business Development | AdTech Platforms | Monetization Solutions | Programmatic Advertising | SEO & SEM Strategies at Anglican Diocese of Ottawa.
Ivan Huesca is based in Ottawa, Ontario, Canada while working with Anglican Diocese of Ottawa.
Ivan Huesca has worked for Anglican Diocese Of Ottawa, Studio Sixty Six, Video Intelligence By Outbrain, Impaktu, A Natcom Company, and Sunmedia, By Fibonad.
You can use AeroLeads to view verified contact signals for Ivan Huesca at Anglican Diocese of Ottawa, including work email, phone, and LinkedIn data when available.
Ivan Huesca holds Postgraduate Certificate, Marketing Research & Analysis, School Of Business, 3.75 (Gpa) - Graduated With Honours from Algonquin College Of Applied Arts And Technology.
Ivan Huesca is listed with skills including Marketing Digital, Microsoft Office, Publicidad En Internet, Mercadotecnia En Medios Sociales, Estrategia Empresarial, Marketing En Internet, Publicidad, and Marketing.
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