Ivan Huesca Email & Phone Number

Ottawa, Ontario, Canada

- Research, identify, analyze, recommend, on ADO website, social media audiencedemographics, behaviours, trends analysis.- Implement strategies to support increased results for ADO website and social media traffic, website promotion. - Optimize website for increased visibility and organic traffic, implementing effective SEO techniques, including search engine marketing (SEM), appealing content devolpment and UX better practices. - Develop strategies to increase online donations,… Show more - Research, identify, analyze, recommend, on ADO website, social media audiencedemographics, behaviours, trends analysis.- Implement strategies to support increased results for ADO website and social media traffic, website promotion. - Optimize website for increased visibility and organic traffic, implementing effective SEO techniques, including search engine marketing (SEM), appealing content devolpment and UX better practices. - Develop strategies to increase online donations, tagging to track and understand audience behaviours; increase visibility, engagement and organic traffic.- Increase email subscriptions in e-newsletter (digital ADO newspaper) and digital campaigns for optimized results. Show less

Ottawa, Ontario, Canadá

- Google Ads Manager campaign implementation and optimization (search, performance, conversion).- Keyword planner strategic planning and management.- Meta Ads Campagin implementation and optimization. - Shopify website/marketplace S66 content development and optimization (artwork description, keywords and metadata). - SEO & SEM tools implementation to S66 website & online marketplace.- Google properties analysis and management (Analytics, Tag Manager, Merchant Center and… Show more - Google Ads Manager campaign implementation and optimization (search, performance, conversion).- Keyword planner strategic planning and management.- Meta Ads Campagin implementation and optimization. - Shopify website/marketplace S66 content development and optimization (artwork description, keywords and metadata). - SEO & SEM tools implementation to S66 website & online marketplace.- Google properties analysis and management (Analytics, Tag Manager, Merchant Center and Business Profile). - Event listings management for upcoming art exhibitions (Art Rabbit, Evenbrite, Alignable, Ottawa Tourism, The Ottawan, In the Glebe, Glebe Report).- Artsy platform for S66 marketplace management (content feed, update and publishing). Show less

México

- Publisher development for LATAM.- Planning and Business Development strategies in monetization solutions focused on instream contextual video (preroll + video content) to premium publishers in the region.- Proposals and publisher development based on TIER 1 and TIER 2 traffic, metrics and sales forecast.- Analytics of data in sites (Internal Deal Calculator, Similar Web, Alexa).- Optimization in Revenue, CPM, VTR and Viewability based on strategical video player placements… Show more - Publisher development for LATAM.- Planning and Business Development strategies in monetization solutions focused on instream contextual video (preroll + video content) to premium publishers in the region.- Proposals and publisher development based on TIER 1 and TIER 2 traffic, metrics and sales forecast.- Analytics of data in sites (Internal Deal Calculator, Similar Web, Alexa).- Optimization in Revenue, CPM, VTR and Viewability based on strategical video player placements. - Global teamwork and synergy across 3 continents (North America, Europe, APAC).- Use of SaaS platforms (Salesforce, Pipedrive, Slack). Show less

México

- Supply management for LATAM. - Planning and Business Development strategies in monetization solutions mainly focused on instream video formats (preroll) and content video platform (VidWeb) to premium publishers in the region. - On Demand campaign strategies for outstream video and display solutions.- Proposals and supply development based on quality traffic, metrics and sales forecast. - Analytics of data in online video, SaaS and display platforms (Salesforce, LKQD, AppNexus,… Show more - Supply management for LATAM. - Planning and Business Development strategies in monetization solutions mainly focused on instream video formats (preroll) and content video platform (VidWeb) to premium publishers in the region. - On Demand campaign strategies for outstream video and display solutions.- Proposals and supply development based on quality traffic, metrics and sales forecast. - Analytics of data in online video, SaaS and display platforms (Salesforce, LKQD, AppNexus, SmartAdsever, Google AdManager, Alexa).- Analysis and optimization in Revenue, CPM, Fill Rate, CTR, VTR and Viewability. - Teamwork with US, LATAM and Spain offices. Show less

México

- Publisher management for LATAM. - Business strategies focused on monetization solutions through outstream and instream video formats to premium publishers/content producers in the region. - Proposals based on adcalls/adrequests for revenue and fill rate forecasts & projections. - Metrics and traffic analytics in data and online video platforms (ComScore, Alexa, Ooyala-Videoplaza, SMP).- Revenue, eCPM, Fill Rate, VTR and Viewability analysis. - Publishing development in… Show more - Publisher management for LATAM. - Business strategies focused on monetization solutions through outstream and instream video formats to premium publishers/content producers in the region. - Proposals based on adcalls/adrequests for revenue and fill rate forecasts & projections. - Metrics and traffic analytics in data and online video platforms (ComScore, Alexa, Ooyala-Videoplaza, SMP).- Revenue, eCPM, Fill Rate, VTR and Viewability analysis. - Publishing development in innovative video formats. Show less

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

- Affiliate management (prospecting, negotiation and affiliation). - Business strategies to relevant publishers/content producers (proposals, ad-hoc offers, direct deals and campaigns). - Metrics and traffic analysis in data, ad exchange, SaaS, trading desks and own platforms (ComScore, Doubleclick, Rubicon, QlikView, Zendesk, CRM).- Revenue and eCPM analysis. - Payment and annual budget control of US affiliates. - Affiliation development (incorporation of new formats)… Show more - Affiliate management (prospecting, negotiation and affiliation). - Business strategies to relevant publishers/content producers (proposals, ad-hoc offers, direct deals and campaigns). - Metrics and traffic analysis in data, ad exchange, SaaS, trading desks and own platforms (ComScore, Doubleclick, Rubicon, QlikView, Zendesk, CRM).- Revenue and eCPM analysis. - Payment and annual budget control of US affiliates. - Affiliation development (incorporation of new formats). - Buying and selling in programmatic advertising platforms through RTB or Private Deals (DSP's, SSP's). - Rich media, contextual formats, display banners and native advertising affiliation. Show less

México

- Sites, blogs and web search for use of their content as advertising media. - Sites classification (target, category, features). - Teamwork with sales, traffic and operation areas for campaign delivery optimization. - Use of Internet analytics and data measurement tools: ComScore and Alexa. - Constant communication with actual and potential affiliates (e-mail, social media, CRM system). - Database development, management control and affiliate monitoring (ERP / CRM) -… Show more - Sites, blogs and web search for use of their content as advertising media. - Sites classification (target, category, features). - Teamwork with sales, traffic and operation areas for campaign delivery optimization. - Use of Internet analytics and data measurement tools: ComScore and Alexa. - Constant communication with actual and potential affiliates (e-mail, social media, CRM system). - Database development, management control and affiliate monitoring (ERP / CRM) - Report analysis. - Involvement with global technology and operations team. Show less

México

- Campaign plans development by segment/target focused on categories and sectors. - Scouting on potential affiliates to optimize HOTWords Affiliate Network. - Follow up with affiliates. - Performance campaign analysis for better management and affiliation strategies. - Activities and tasks on social media as means of contact with affiliates.

México

- Deep analysis focused on objectives (based on clients brief) - Materials and questionnaire development attached to clients proposals and needs. - Field training, monitoring and supervision. - Development of Processing Plans for database and analysis. - Delivery of results for ad-hoc studies. - Ipsos methodologies reports. - Follow-up and client service. - Involvement on internal projects to reinforce Marketing Business Unit Strategies.

México

- Support in qualitative and quantitative studies. - Research on urban development, index and statistics. - Supervision for survey delivery. - Database and tabular validation. - Coordination on client projects.

Postgraduate Certificate, Marketing Research & Analysis, School Of Business, 3.75 (Gpa) - Graduated With Honours

Postgraduate Certificate, Marketing Management, School Of Business, 3.88 (Gpa) - Graduated With Honours

Bachelor'S Degree, Marketing, 9.3 - Academic Excellence

Marketing Strategies, Business Development, Statistical Analysis, Management, Finance, Event Planning and Entrepreneurship.

Diploma, Global Marketing & International Business Strategies

Global Marketing Strategies for Business Opportunities