Ivan Sheehan Email & Phone Number

Austin, Texas, Us

Interplay Learning is a B2B SaaS edtech and the leading provider of online skilled trades training using 3D simulations, VR, and AI.

Austin, Texas, Us

Austin, Texas, Us

Strategic marketing consulting for mission-driven startups, corporate entities, and non-profit organizations that are looking to accelerate growth trajectory by expanding mind and market share. Specializing in audience intelligence, market insights, product marketing, growth marketing, content strategy, and brand marketing. Experience and expertise navigating highly regulated industries and nuances of B2B, B2C, B2B2C, and DTC marketing.

Cleveland, Ohio, Us

Splash is a series B fintech startup whose lending platform helps borrowers easily shop and compare financial products from a unique network of credit unions and bank partners.Multi-faceted director of marketing at fintech startup during periods of historic growth,responsible for building a marketing team, and leading cross-functional insights and strategy COE that contributed to generating over $6BN in consumer loan requests.Provided strategic counsel to the CMO and executive team, senior leadership and department leads to guide insight-driven marketing and product decisions that maintained target CAC and delivered months of $150MM+ in loan volume for student loan refinance and personal loan products.Delivered audience segmentation, with prioritized target audience definition, informing brand strategy and launch, product messaging and GTM, and optimized integrated campaign strategies.Managed B2C growth marketing in early stage/series A period, with record customer acquisition, growing user database from approximately 28,000 to over 300,000 accounts, and helping to secure $44MM Series B funding.Shaped brand strategy for launch of new Splash mission, vision and differentiated B2C brand based on focused market and audience research and analysis.Defined content strategy and led cross-functional marketing-product effort that grew unbranded keyword visibility from 3K/mo to over 11K/mo, unbranded impressions from 90K/mo to 240K/mo, and a 70% increase in unbranded clicks.Designed GTM plan and product marketing for launch of personal loans, including key messages, features and benefits articulation; and content, including landing pages and FAQ for consumer audience.Shaped B2B(2C) positioning and messaging for B2B sales during the period when the company accelerated onboarding of new lenders and secured LOIs.Managed thought leadership program and corporate communications, securing dozens of placements in B2C and B2B national media, trade publications and podcasts.

Kansas City, Mo, Us

One part creative agency, one part data analytics firm, and one part consulting company, Global Prairie unites the creativity, insight and strategy needed to drive meaningful results.Provided strategic consultation and counsel to executive leadership for $1MM+ key accounts, with focus on product, growth, and content marketing for diverse portfolios in highly regulated industries, including Bayer Crop Sciences, Bayer North America EnvironmentalSciences, Bayer Pharmaceuticals, Sanofi Genzyme, and Owens & Minor.Led research and defined brand positioning, features and benefits articulation, GTM plan and media training for Bayer Digital Pest Management B2B SaaS and IoT product that secured numerous multimillion-dollar key account contracts in launch year.Managed globally distributed internal and inter-agency teams to develop target personas and user journeys, and led ABM and lead gen B2B/B2B2C campaigns in highly matrixed Bayer Environmental Science division, including capturing 1,500+ scored leads representing more than $xxxMM in potential revenue, in less than 12 months.Managed audience research, market insight, and HCP and patient product marketing for Bayer pharmaceuticals that resulted in ~100% patient/customer retention for hemophilia franchise following launch of new product Jivi.Oversaw international coordination of research, product marketing strategy and complementary content strategy to support launch of glyphosate website portal for Bayer Crop Science brand during $66BN acquisition of Monsanto.Designed comprehensive sustainability-focused messaging and supporting content/SEO strategy to increase global awareness for Bayer Smallholder Farming and ForwardFarming brands, leading to improved SERPs for priority branded and unbranded terms, inc. #1 position for “smallholder farming.”Managed account teams to shape brand development for nonprofits (Cleveland Zoological Society, Boys Hope Girls Hope) and DEI initiatives (Mercedes-Benz Financial Services)

Cleveland, Ohio, Us

The Rock Hall is an international destination and global brand connecting millions each year with its mission to engage, teach and inspire through the power of rock and roll. Established and led first-ever branded content team and developed content and integrated campaign strategies and guidelines that improved engagement across digital channels and created new conversion opportunities during period when annual revenue increased 70%Analyzed quant and qual data and presented insights to evaluate strategies, provide proof points and make data-based recommendations to executive leadership and board that contributed to comprehensive Rock Hall rebrand and historic $34MM in annual revenue.First director of content marketing and managed a cross-functional team that launched acquisition campaigns that directly contributed to 200% increase in size of member/customer database.Defined inbound marketing efforts across digital distribution channels and disciplines during periods when the institution tracked record admission sales and secured more than $400K in additional merit-based grant funding.Defined email marketing and conversion rate optimization strategy to target segment audiences, leading to 500% increase in annual ecomm store, and online membership, event and admission sales.Managed and monitored the Rock & Roll Hall of Fame’s branding and messaging, and led strategic influencer activations and content partnerships with SiriusXM, HBO, Huffington Post, USA Today and Rolling Stone that contributed to 300% increase in Rock Hall social media followers.Managed annual marketing forecasting and budget, including dozens of agency and vendor contracts and relationships.

Cleveland Heights, Oh, Us

Authority Media is a content marketing firm specializing in defining, designing, activating and optimizing content marketing programs for brands and organizations + DBA ohioauthority.com, an award-winning website with regionally focused content. Worked with clients, including Cuyahoga Community College, Great Lakes Brewing Company, Ursuline College and Veggie U, to develop marketing strategies and content marketing campaigns across a variety of disciplines.Conceived and developed OhioAuthority.com, including branding and positioning; working with web developer on front and back-end development.Developed strategic editorial calendar focused on regionally driven lifestyle, arts and culture content.Managed strategy for targeted ad delivery solution, OpenX; and email marketing solution, Campaign Monitor.Implemented SEO strategies, measured analytics and managed all content in web content management system.Edited and produced video, audio and written content to ensure consistency of style and tone, including award-winning "Live from Bad Racket" mixed-media music series.Oversaw accounting and budget, and managed administrative responsibilities, including contracts, licensing and legal entity.

Cleveland, Ohio, Us

Worked with Editor-in-Chief to determine editorial vision of monthly regional arts, culture and lifestyle magazine.Discovered and managed freelance writers, editors, designers and photographers.Edited entire magazine to ensure consistency of editorial content and quality.Worked with publisher and sales staff to grow revenue, subscription base and newsstand sales.Managed advertorial, custom inserts and other sponsored content for clients. Conducted audience study and developed rebranded culinary content with new style, layout, columns and features.Grew "Food & Drink" section into most popular part of the magazine, earning multiple Cleveland Press Club Awards.

Cleveland, Ohio, Us

San Diego, Us

Worked with company president to develop targeted public relations materials, including press kits and news releases, in addition to event planning for clients. Worked directly with clients to craft unique public relations initiatives.

Bachelor Of Science, Journalism

Education record