Ivan Ke Email & Phone Number

Singapore

Responsible for martech and adtech integrations, site migrations, audience operations and project management; plans best practice operational processes for various platforms; CDP subject matter expert. Works with AEP, SFMC, SAP Hybris.

Singapore

1/ Compliance(a) Track and report user compliance with Groupe security policies across multiple platforms; Ran internal audits for data usage; enforce policy regulation (GDPR/PDPA) for data collection; implemented technologies that helped mitigate risk(b) Implemented automation to audit current user against Active Directory;(c) Actions-to-date have saved.

Singapore

1/ Project Wrike (APAC/Global Technical Project Management): APAC Business Program Manager, Team of 2. 16 Markets.(a) Implementation of Process Design in BAU workflow and Projects; (b) Plan, Config, UAT, Training, Change Management, Launch and Post-launch support; Global Solutions Design; (c) Documentation and SharePoint Maintenance.2/ Global Operational.

Singapore

1/ Project Advance (APAC Business Transformation; 16 Markets): (a) Business Org Transformation and Process Design to create COEs; (b) alignment with local market stakeholders on COE Model and Local Process Design; (c) implemented training and change management;(d) implemented workflow process automation.

Singapore

1/ @PayPal (APAC, EMEA, LATAM)(a) Implemented paid media governance (Performance Media), naming conventions, audience creation (MySQL) and tag instrumentation (.js) and DCO processes; (b) supported integrations of Google Ads to Epsilon; Eloqua to SFMC;(c) consulted on CDP and DMP evaluation.2/ @Grab (SEA)(a) implemented paid media automation initiatives.

Singapore

// Technology and Activation(a) Ran internal audits for data usage; enforce policy regulation (GDPR/PDPA) for data collection; (b) implemented technologies that helped mitigate risk;(c) led and implemented e2e media governance process for clients, unified and standardized naming convention implementation;(d) consulted on DMP implementation;(e) led global.

Singapore

Led onsite team of 6. Revenue forecasting; team leadership; platform and vendor negotiations; client stakeholder negotiations with senior management, account leadership and management; new business pitching.

Singapore

1/ Highlights- Managed SGD1MM of spend - Expanded business to include AdTech Consultancy, Tag Management and Media Analytics- Dynamic Creative Champion 2/ SkillsTrading desk setup; platform and vendor negotiations; client stakeholder negotiations with senior management, account leadership and management; tagging and tag management (GTM, JScript); dynamic.

Singapore

1/ Highlights- Set up trading desk and partnerships from scratch- Successfully formed buying partnerships with established Demand Side Platforms (DSPs) like the TTD, MediaMath and DBM (DV360) and Facebook Marketing Partners (FMPs) like Upcast Social and Adobe Media Optimizer (AMO)- Managed SGD500K of spend in the first year of trading- Expanded business to.

Singapore

Omniture Site Analytics, Comscore Analytics, Social Analytics; Internal Traffic Management, Protocol Development and Process implementation; Product Development, Media Planning and Media Strategy; Post Campaign Analysis and Reporting for APAC Clients.

Singapore

Social Analytics, Samsung RHQ (APAC); Community Management, P&G (SG)

Singapore

Project management, copywriting, brand development, corporate identity and advertising.

Singapore

Brand development, corporate identity and advertising.

London, United Kingdom

Community management and social media marketing.

London, United Kingdom

Proofing and sub-editing.

Singapore

Project and team management, commissioning, proofing, production management.

Singapore

Regional lifestyle publishing - editorial and marketing.

Singapore

Writing, editing, packaging.

Ba, Media And Modern Literature, Second Upper Class (2:1)

Diploma Mass Communication, Mass Communication

Activities and Societies: Film and Media Society, HYPE Student Magazine, Book Publishing.