Ecommerce Management:- Optimize Amazon/Walmart/eBay seller accounts through brand management, listing creation, seller support communications, account health metrics, reporting, and inventory control - Increase Amazon sales year-to-year on average- Manage 3 individual websites each targeting different distribution channels (retail and wholesale), and different market segments (general market, luxury, legacy products)- Grow website sales and online store session through digital advertising and website optimizationPartner and Client Relations:- Drive negotiations for new wholesale partners, distribution customers, and retail opportunities- Collaborate with partners to develop new product selections, offerings, marketing strategies, and best practices- Develop initiatives to facilitate the control of brand standards and aligned operational plans throughout business development- Represent the company at international trade shows and networking events- Communicate effectively with partners and clients to inspire confidence and trust in our brand valueAdvertising and Branding Strategy:- Conceptualize, plan, design, and prepare marketing objectives, campaigns, and materials for traditional and digital media efforts- Create streamlined product catalogs- Led creation of digital media, website UI/UX, promotional materials, packaging and product design- Plan and execute advertising positioning across social media, search engines, and print

- Created graphic design elements for a range of applications including digital ads, print ads, and billboards geared towards a Latin American audience, and ensured timely meeting of deadlines- Worked directly with Univision and Clearchannel to coordinate media and branding efforts for our Chicago morning show, Despierta Con Zoe, and our Chicago talk show, Vida Mujer- Supervised various multi-channel social media campaigns to increase brand exposure- Conceptualized, storyboarded, and scripted commercials for radio and TV- Procured new clients for various agency services

- Developed a completely new version of a previously made website that was underperforming- Implemented monthly sales and marketing goals which resulted in an increase in monthly e-commerce sales by more than 40% and visitors to the website by 60%- Photographed and edited over 2000 product photos- Created all in-site/off-site ads and graphics to promote sales and exposure