I have over 25 years of experience in visual design, product design, online advertising, and marketing strategies, with a focus on start-ups.My first contact with digital projects was during the BBS (Bulletin Board System) era, in mid-1995, when I was responsible for creating the first website and online banking platform for Banco Cidade (São Paulo/Brazil). Later, I led the design and creation of all advertising strategies for the launch of the first Brazilian online broker, NetTrade. That’s when I became responsible for the product design department at Patagon.com Brazil, one of the largest online financial institutions in the world at that time, a venture of Banco Santander Hispano (mid-2000 - São Paulo/Brazil - Miami-FL/USA - Malvern-PA/USA - Buenos Aires/Argentina).I worked with digital certification, managing the digital marketing and design department at Certisign, a global partner of VeriSign. I founded my own interactive marketing agency, serving major clients such as Volkswagen, Kia Motors, Software AG, STB – Student Travel Bureau, among others.I was part of the concept and design team for the WinTrade Online Broker project (São Paulo/Brazil), and later I directed the marketing and product department of Alpes Electronic Broker.In 2011, I had the opportunity to join the project team to launch one of the first rechargeable prepaid cards in Brazil, AcessoCard, where I was responsible for structuring the launch communication and online positioning.With extensive experience in communication, advertising, and web development, I co-founded and served as Creative Director at Insania Publicidade, working with key clients in the country.I have worked as a consultant on marketing, branding, UX/UI, and digital strategy projects, and I served as Chief Marketing and Design Officer at Moneto Payment Solutions, with investment from SP Ventures (Sebrae, FAPESP, Finep, Jive Investments, and CAF) and acceleration by Google Campus and Banco Santander.I was Head of UX Design and led the Product Marketing department at mLabs, the largest social media management platform in Brazil, where the mission was to help ad agencies, freelance professionals, and SMEs achieve and improve their results through social media.Currently, I work as a Senior Product Designer at Pagaleve, a Buy Now Pay Later company, designing B2B and B2C solutions.