Ivan Mateo R. Email & Phone Number

Perú

Lima, Perú

Lima, Lima, Perú

Expertos en diseño e implementaciòn de estrategias de GTM y RTM, con alto impacto en los resultados de la compañia.

Peru

• Led Peru business unit development of salt and potassium units, reporting to the Board of Directors in Chile, Germany andthe USA. In charge of 40 employees.
• Realign the commercial strategy of the organization and personnel management, migrating to an agile and resultsoriented culture, laying to achieve continuous growth, increasing the sales volume in 30%.
• Promote a culture of financial accountability and structured the company's financial strategy, achieving an EBITDAimprovement of 50%.
• Designed and implemented the strategic growth plan for all business units nationwide, through the consolidation ofexisting units and the creation of 2 new ones.
• Design and Lead the growth of regional brand "Lobos" in Peru FMCG and the integration with the brand of theindustrial products, achieving sales growth of 11% 2019 vs 2020 and 25% 2021 vs 2020.

Peru

• Led the launch FMCG unit, and develop corporate regional brands “Lobos” and “Biosal” in Peruvian market, includingthe aligned of marketing plan, sales volume, product design and development
• Design and implement, the 360 strategies for B2C business, planning the steps for continuous growth of thisbusiness unit, and ideal RTM for our product fitting with the RTP strategy. In 3 years, we achieved 20% share.
• Negotiated customer agreements and established sales goals, pricing strategy, and marketing investment, resultingin successful expansion to K+S South American new business.
• Negotiated the develop of salt private labels for Big modern trade customers, achieving to produce 100% of brands,capturing the 40% of market share in modern trade volume, reducing operational unitary cost for the.
• Developed a robust structure of distributors in Lima and provinces with specific strategic assignment, understandingthe customs and culture of each area, thus generating constant growth for the brand, achieving a total.

Peru

• Development manager of route to market and route to purchase projects in Peru, leading team across analyst and engineer,constantly coordinating with suppliers and customer until final stage.
• Led the research, implementation and merge of the RTM for Kraft Foods Peru and Cadbury-Adams, as well as theredesign of their entire commercial organization and their distribution. We achieved a 25% increase in sales.
• Led the “Retail Channel Management” project for “Corporación Lindley” (Coca-Cola bottler)”, whose objectivewas to understand the business of retail mom & pop and adapt various KPIs that will allow them to manage.
• Led the project” FMCG Market entry” for SPL Chile, analyzing the financial, commercial and market strategies toachieve the entry and expansion strategy, resulting in successful expansion to SPL third South American.
• Led the “Shopper Understanding” project for Cencosud Peru, identifying the key points in the shopping experience,shopping trip and management evaluations, understanding relevant insights and thus enhancing the.

Peru

• Start Up, responsible for the search of products and negotiation with international corporations to import, sale anddistribute their products in Peruvian market.
• Developed the market research “Peruvian Market of Energy drink” for “Energy Group” in Argentinanegotiating with the board the exclusive distribution in Peru of “Speed”. Achieve Raised capital andmarketing budget.
• Defined the commercial strategy of “Speed” in Perú negotiated customer agreements and established salesgoals, pricing strategy, product segmentation and trade marketing investment, resulting in successfulexpansion to.
• Led the implementation of the sales plan and constant monitoring of KPIs through sales team. Being able to developthe category in an innovative way in the traditional channel, resulting in covering more than 3000 pdv.