Ivan Mathew Email & Phone Number

Chicago, Illinois, United States

• Lead a team of 45 consultants in providing consulting services to Bloomington based businesses such as social mediabranding, target market research, content creation, and project/event planning to bolster their online media presence• Secured $2,000 in project revenue by establishing relationships with clients and managing four client projects in Spring 2023

• Created an online marketing campaign for a local non-profit using a $10,000 monthly budget of Google Ads advertising credit through the Google Ads Grants program to generate over 20,000 impressions for the client’s website• Analyzed findings from the Google Ads Dashboard to compose a 12-page Post-Campaign Analysis with future recommendations for non-profit partner and to demonstrate knowledge and mastery of the Google Ads platform

Pi Sigma Epsilon is a national co-ed professional fraternity that gives its members the chance to gain hands-on experience through experiential learning opportunities, participate in conferences both regionally and nationally, and network with various professionals.

Bloomington, Indiana, United States

• Elected by 120 brothers to serve on the Executive Board and collaborate with eight officers to oversee operations of fraternity • Supervised fundraising committee in planning four fundraising events to raise $2,000 throughout semester for local charities• Developed and maintained an operating budget of $13,000 and oversaw disbursement of all funds within the fraternity

• Recruited members of the fraternity to represent the chapter at the PSE Regional Convention by speaking at weekly chapter meetings to raise interest and by helping members apply for scholarships and awards to incentivize regional attendance• Coordinated travel, hotel, and registration details for eight fraternity members attending PSE Regional Conference

• Worked on a team with 11 brothers to provide pro-bono consulting for local businesses in the areas of Marketing and Strategy• Created and maintained relationships with local business owners to curate a strong clientele and provide work for the committee

• Led recruiting events for 50+ potential new members and assisted in developing the theme for each recruitment cycle • Conducted behavioral interviews for four potential new members to judge their professionalism and fit within the fraternity

• Developed a Power BI dashboard to visualize and monitor trends of quality measure rating data for over 700 Skilled NursingFacilities in Illinois by constructing a relational database in Power Query that draws from 26 quarters of historical data• Synthesized recommendations for clients to improve quality measure rating using probability analysis to identify measureswith highest probability of negative movement and measures that are easiest to improve based on a cost-benefit analysis

As a part of a DECA project, I had the opportunity of working with Bachman's to create a marketing proposal to improve their green plant sales during winter months by strengthening their online brand presence. • Grew client’s Instagram following from 1,000 to 7,000 followers using new social media strategies• Conducted primary research that included leading a focus group, interview target market members,and sending a customer survey out to 1,000 Bachman’s customers• Learned how to produce a professional marketing proposal

Bachelor Of Business Administration - Bba, Finance, General

Activities and Societies: Pi Sigma Epsilon, American Marketing Association, IU Marching Hundred, Kelley Honors Program

High School Diploma, General Studies

Activities and Societies: Marching Band, Winter Drumline, DECA, National Honor Society, Key Club, Ultimate Frisbee

Pseo Student