Ivan Lytvynenko Email & Phone Number

Mississauga, Ontario, Canada

As a Digital Marketing Specialist at Loadlink Technologies, I leverage my expertise in performance marketing to drive impactful digital campaigns and enhance lead generation efforts. • Managed and executed performance marketing campaigns across multiple paid media platforms, achieving strong ROI and driving customer acquisition efficiency.• Analyzed campaign data, reported on key metrics (CPL, ROI), and made data-driven decisions to continuously improve performance.• Built, segmented, and refined audience targeting, including the use of lookalike audiences and remarketing strategies.• Led SEO content initiatives, collaborating with Marketing and RevOps teams to execute multi-channel campaign strategies (PPC, display, and social media), resulting in a 21% increase in search visibility for commercial keywords and a 15% boost in organic traffic.• Designed and implemented a custom conversion tracking solution to accurately measure client acquisition costs, optimizing marketing spend and enhancing campaign performance.• Improved website conversion rates by 27% through user experience optimization, leveraging heat map data analysis to align strategies with effective lead capture.• Developed a comprehensive reporting system using Google Looker Studio and Salesforce Lightning to monitor lead generation performance, providing regular updates on ROI, campaign impact, and lead quality.• Collaborated with Sales and RevOps teams to refine lead generation strategies, delivering high-quality leads and maintaining 100% KPI targets for Marketing Qualified Leads (MQL) from paid channels.Loadlink Technologies is Canada’s leading freight and logistics software company for carriers, brokers and shippers.

Remote

As a Performance Marketing Specialist at PerfectGym Software (B2B SaaS), I successfully identified and implemented effective digital marketing tactics that drove significant results.• Optimized SEM campaigns and managed PPC budgets (Google Search Ads and external PPC network), resulting in a 67% increase in conversion rates and SQL quality (shift to enterprise accounts).• Translated business goals into actionable marketing objectives, consistently exceeding KPI targets with over 170% achievement in Q1.• Built a regular, comprehensive reporting for MQL, SQL, ARR (Salesforce), and ROAS (Google Looker Studio)• Collaborated with internal teams and external partners to develop high-quality B2B marketing assets, contributing to an 81% increase in the quality of paid leads.• Conducted in-depth analytics of customer funnels, enhancing UX/UI journeys and ensuring a best-in-class digital experience• Developing custom web pages and landing pages, conducting regular A/B testing (Unbounce)Perfect Gym is the leading technology platform for the fitness clubs, sports facilities and gyms. Local, regional and global fitness business owners use Perfect Gym’s solutions to run, automate and grow their businesses.I've really enjoyed my time at PerfectGym Software, where I've grown professionally and contributed to an amazing team.

At Edison Energia, I was a Digital Marketing Manager, focusing on developing and executing effective CPL/CPA campaigns across social media and paid search channels. I achieved solid results through different marketing strategies:• Realized a 62% reduction in cost per lead, optimizing our paid campaigns (Facebook and Google Ads) for maximum efficiency.• Maintained a steady volume of leads from paid channels according to monthly KPI• Enhanced the quality of MQL by 34% with funnel content strategy, contributing to stronger sales opportunities.• Developed engaging marketing materials (Static banners, video creatives, landing pages and sales copywriting) with design team, that significantly improved campaign effectiveness across new channels.• Increased customer engagement and retention with regular email campaigns and social strategy. • Implemented a successful marketing automation for Email and SMS channels.• Conducted thorough research on new traffic sources, digital agencies, call centers, marketing techniques, and channels, fostering effective communication with external offshore partners to expand lead generation efforts.This role allowed me to leverage my skills in a dynamic environment and drive measurable results for the business.

Warsaw, Mazowieckie, Poland

My journey with BPO Poland was my first international marketing experience with a wide range of products (health and finance). As the first member of the Innovation Team, my responsibilities were:• Assisted in implementing key marketing strategies, including media planning, search engine optimization, and conversion rate optimization, to support overall business growth.• Gained hands-on experience in media buying, helping to optimize advertising spend and improve campaign performance.• Collaborated with senior stakeholders and marketing leaders to understand and adopt effective marketing technology practices, contributing to improved campaign execution.• Supported the analytics and reporting functions for digital campaigns, focusing on gathering insights and making recommendations for performance improvement.• Contributed to the development of data and analytics capabilities by working with team members and marketing leaders to help integrate these initiatives into our marketing efforts.• Managed research to identify new product opportunities and performed initial tests to evaluate their potential for company investment.• Partnered with affiliate networks to negotiate better cost-per-lead (CPL) rates and improve collaboration conditions, enhancing overall marketing efficiency.• Oversaw multiple advertising accounts for products requiring certification, ensuring compliance and effective management of resources.

Remote

Managed paid advertising campaigns and collaborations, driving the growth of an online community to over 103,246 active members. Developed and executed a strategic content plan, creating engaging content that maintained a low cost per acquisition (CPA) and high engagement rates across social platform.

Licentiate Degree, Business Administration And Management, General

Licentiate Degree, Web Page, Digital/Multimedia And Information Resources Design