As agency lead I'm responsible for strategic guidance of the company, leading the day to day operations of the account team, while working on and advising on client briefs, pitches and projects.

This is something of a personal project less of a 'career' move.. Together with Max Pater from Tosti Creative, Daniel Gaspersz from Google Amsterdam and some 20 other people from all walks of life we started The Awesome Foundation Amsterdam. Each month we gather and give away €1000 for immediate execution of an idea that makes Amsterdam more awesome.

At Makmende I partner with and consult organizations that have the ‘Makmende spirit’: A solid ambition to make change happen. These organizations invest for impact, innovate healthcare, challenge gender roles or advocate against climate change. If their message resonates with people, amazing things happen and this is where I help them. At MAKMENDE we call this: making waves.My role is that of an account executive. I try to understand the need of our clients and translate that together… Show more At Makmende I partner with and consult organizations that have the ‘Makmende spirit’: A solid ambition to make change happen. These organizations invest for impact, innovate healthcare, challenge gender roles or advocate against climate change. If their message resonates with people, amazing things happen and this is where I help them. At MAKMENDE we call this: making waves.My role is that of an account executive. I try to understand the need of our clients and translate that together with our creative team into a communication strategy. Most of the time this is video and photography, but more often we develop on-line / off-line strategies to help the organizations we work with amplify their impact. Spreading our clients' message through inspiring stories that cause social impact. That is my goal and this is the place where I'm currently growing and learning. Show less

Due to my working experience in developing countries I got a chance to work more strategically at Africa Interactive focusing on brands and NGOs in upcoming marktes and developing countries. As someone who was a producer and storyteller my job would be to speak with clients and advise them on story ideas for online use. The other part of the job was the creation of long-term value for the company from customers, markets, and relationships. Responsible for new business I worked closely with CSR/… Show more Due to my working experience in developing countries I got a chance to work more strategically at Africa Interactive focusing on brands and NGOs in upcoming marktes and developing countries. As someone who was a producer and storyteller my job would be to speak with clients and advise them on story ideas for online use. The other part of the job was the creation of long-term value for the company from customers, markets, and relationships. Responsible for new business I worked closely with CSR/ communication professionals from companies such as Facebook, RELX, Philips and NGOs like : PLAN, CARE, UNFPA. In this period I learned a lot about NGOs and corporate responsibility. I saw NGOs turning into brands and brands becoming advocates. Show less

Coming from a digital video platform I realized that one way to distinguish between millions of videos on the internet is by telling personal and authentic stories. I left television and produced my own stories for brands who shared the same vision. The idea was to make promotional videos that showed who the people are behind a product or an organization and by doing so communicate something about that same product or organization in a very personal, open and funny way. It was very… Show more Coming from a digital video platform I realized that one way to distinguish between millions of videos on the internet is by telling personal and authentic stories. I left television and produced my own stories for brands who shared the same vision. The idea was to make promotional videos that showed who the people are behind a product or an organization and by doing so communicate something about that same product or organization in a very personal, open and funny way. It was very exciting to be responsible for the creative and the financial side. I managed to do so successfully for over 5 years. Collaborating with advertisement agencies and seeing the rise of online influentials thought me a lot and about online strategies and I wanted to move into a new position where I could speak with clients on a more strategic level. Show less

I was part of a team who started Mambapoint.tv, the first video platform of Dutch national broadcaster (NCRV) focussing around sustainable lifestyle. Together with a team of six we built a community around this subject by making a weekly newsletter and vlog. I developed new formats for the cross-media project Mambapoint.tv., but mostly did research, filming, directing a crew, editing & producing. The weekly show allowed me to travel around the world filming small scale development… Show more I was part of a team who started Mambapoint.tv, the first video platform of Dutch national broadcaster (NCRV) focussing around sustainable lifestyle. Together with a team of six we built a community around this subject by making a weekly newsletter and vlog. I developed new formats for the cross-media project Mambapoint.tv., but mostly did research, filming, directing a crew, editing & producing. The weekly show allowed me to travel around the world filming small scale development projects on all continents. It was a great school to learn about television it was even a better school to experience the rise of online storytelling. Show less

True love never grows old: even after founding my own company I am still being asked by the Dutch National Broadcaster : NCRV to assist with or consult on different projects. I've helped develop new formats "Tweetwise" ( Tweetwise ), researched stories for international formats such as "Behind the front door" ( Achter de voordeur ) and worked as a reporter on popular formats as "Lipdub" ( Lipdub ). Currently assisting producing a seven part series "Off the street" ( Van de Straat ) in Bosnia… Show more True love never grows old: even after founding my own company I am still being asked by the Dutch National Broadcaster : NCRV to assist with or consult on different projects. I've helped develop new formats "Tweetwise" ( Tweetwise ), researched stories for international formats such as "Behind the front door" ( Achter de voordeur ) and worked as a reporter on popular formats as "Lipdub" ( Lipdub ). Currently assisting producing a seven part series "Off the street" ( Van de Straat ) in Bosnia which will be aired in July 2014. Show less

Freelance director for Vals Plat (http://www.omroep.nl/nps/valsplat/). Young directors with different national backgrounds portray the dynamic Dutch society through personal movies of Dutch individuals