Ivan Milovanovic Email & Phone Number

New York, Ny, Us

New York, New York, Us

• Set strategic analytical roadmap for the company, designed social and web analytical strategy and implemented via integration of all native social and web analytics platforms via Rivery ETL platform, Google Cloud BigQuery data-warehouse and Tableau Desktop / Online and insured all KPI definitions are consistent and on track.• Leading all ongoing operational web / social / data-warehousing / research analytical efforts to provide key website and social networks’ insights & actionable recommendations by developing measurement plans, defining analytics standards, data definitions, dashboards, and data processes.• Manage agency’s research analytical resources, tools, and vendor relationships, including fielding new vendor proposals.• Developed a set of targeted analytical dashboards for measuring 100+ players’ indexed social activity on social networks, all combined with custom content categories which are used to determine posting strategy at various tournaments by the production and social teams.• Visualize, segment, predict or cluster tournament datasets for the purpose of evaluating trends within tournaments or campaigns and provide recommendations for optimization

New York, New York, Us

• Work with the editorial team to establish best practices for content mix, headlines, long form vs. short form, content timing, partner mix, writer performance, social media recommendations.• Maintain the entire reporting and analytical environment for each member of the editorial team. • Collaborate with the product team on site performance tracking, new measurement requirements and implementation, and submit product ideas for improving user experience including, but not limited to, vendor recommendations, testing recommendations on the product side, site product strategy including process flow charts, and optimization recommendations for improving recirculation and retention.• Develop and maintain reporting environment for the entire Salon team by using: Google Analytics, Adobe Analytics, Chartbeat for Publishers, Tableau and comScore Media Metrix and Plan Metrix. Provide ongoing onboarding support for each new team member and provide daily customer support including answering analytical ad hoc questions.• Provide CEO and CFO with traffic projections and if/then scenarios based on various site changes (e.g. what happens if we increase long form content mix by 20% via regressions analysis or add video module on a specific page) and related recommendations. Support them with investor decks and various quarterly, monthly / ad hoc analyses (e.g longitudinal analysis of writer level performance or syndication partner performance).

London, Gb

• Produced website performance / behavioral analysis to the senior management and the Ad Sales team by using Omniture’s Discovery and Site Catalyst. Typical output ranged from conversion analysis, loyalty analysis, path analysis, source analysis to keyword usage.• Planned, developed, and executed primary research studies across various product categories to support development of branded content strategies, and mobile advertising. Supported the ad sales team and various senior executives on sales calls, and provided reports and analysis for press releases. All surveys were developed with Snap Surveys or Survey Gizmo.• Planned, developed, executed, optimized and analyzed various ad effectiveness studies for the ad campaigns running on MailOnline and presented them to various clients.• Produced syndicated research reports based on comScore’s MMX suite (Video Metrix, Mobile Metrix, Plan Metrix, Segment Metrix, etc) for the Ad Sales team and senior marketing executives.

London, London, Gb

• Institutionalized the process/methodology for campaign goal setting (ECCO) across channels to enhance channel integration and further promote the incorporation of digital best practices and continuous improvements• Incorporated and promoted QlikView dashboarding solution and developed a system of checks and balances between various data sources, ensuring comprehensive QA-ing of data.• Worked closely with respective team members from various disciplines (media, creative, account management, customer insight) within the agency and the client to develop and coordinate campaign measurement strategies.• Managed and trained a team of 4 analysts working across 12 different accounts.• Provided daily support with special projects/initiatives within client services. Managed a set of research tools and third party vendors that facilitate cross channel measurement and optimization

New York, Ny, Us

• Led all Digital Analytics initiatives for the biggest OMD account (PepsiCo) and all paid media campaigns across all brands (Pepsi, Gatorade, Sierra Mist, Tropicana, Mt Dew, etc)• Guided clients as to best practices surrounding digital marketing technologies (ad-servers, site analytics, brand studies), campaign metrics and KPI’s, test structures, methodologies and development of business intelligence. Worked with internal Media, Search and Operations leads to develop test structures, led ongoing intelligence gathering, and educated them on the latest market developments related to digital analytics.• Managed a team of Data Analysts to ensure accurate and timely reporting/systems maintenance and communication, design and deployment of reporting dashboards, data integration and aggregation from ad-servers, site analytic tools, publishers and other data sources, and presentation of results and learnings.• Analyzed campaign performance by utilizing data from various data sources including ad servers (DART, Eyeblaster, etc.), web analytics, buzz measurement tools, etc, and made appropriate campaign optimization recommendations. Worked with vendors on standardizing their offering to match client’s long term business intelligence needs.

• Developed Key Performance Indicators to drive and track online marketing efforts. Conducted backend analyses (including channel/campaign performance analysis, quantification of viral effects and retention) and provided support for developing marketing budget.• Measured, analyzed and reported key trends of the business with 100,000+ new customers each week (5+ million registered customers) with Google Analytics, Business Objects, Survey Gizmo, and custom Log Analysis software that incorporated over 120 different metrics tracking every aspect of ooVoo app performance and website usage.• Worked with external partners to establish reporting environments, and evaluate daily/weekly/monthly metrics measuring the performance of marketing programs and campaigns. Partnered with external resources to develop a reporting infrastructure that would meet the organization’s business intelligence needs.• Designed and analyzed quantitative tests through various consumer survey studies including post video call, customer satisfaction and competitive surveys.• Designed and supervised implementation of video enabled focus group environment on the Internet by using a combination of custom made web site and ooVoo app in order to directly connect employees with ooVoo customer base. The goal was to decentralize and speed up learning across the organization about our customer base by facilitating communication through innovative channels.

Reston, Va, Us

• Delivered custom analyses to top-tier media and entertainment companies and advertising agencies, including website behavioral analysis and segmentation analysis based on geographic, psychographic and demographic variables coming from the comScore Networks large database sets. Also provided major competitive analysis.• Analyzed online media and consumer behavior to support client business issues. Prepare and present analyses with findings and recommendations.• Supported, and consulted with existing clients to fuel company’s growth objectives while searching for up-sell opportunities.• Provided sales support including feasibility reviews, sample analyses and deliverables, and client data validations.• Worked with Sales and Product Development to identify current and future products that leverage comScore’s surfing and buying behavior data collected from over 1.5 million opt-in panelists

Atlanta, Ga, Us

• Primary contact for strategic development and implementation of the modeling and reporting environments for Primedia’s data warehousing solution, a centralized resource with over 35 million individual subscribers• Manage all planning, development and execution of statistical models for improving acquisition and reactivation efforts.• Design all reporting requirements, working closely with senior management, to aid company’s access into subscriber information (e.g. consumer marketing, ad sales, merchandising). Developed an interactive set of reporting dashboards with targeted purposes within the “Business Objects” Reporting Environment. • Improve and enhance mailing strategies for 100+ publications with emphasis on leveraging the data warehousing solution, using cross-selling, reactivation, acquisition and data exchange tactics for various publication affinities.• Key interface between internal customers and external vendors; providing analyses to all department levels.

San Diego, Ca, Us

• Developed and presented in-depth analyses of the overall usage of Sony’s gaming site and monitored specific programming areas. Also made marketing and programming recommendations to senior management as well as various departments• Created all business and production-related reporting requirements for the site, both traffic and demographic related, servicing various areas (e.g. senior staff, marketing, ad sales, production, finance and business development)• Worked closely with the research department on development of surveys and competitive analyses• Calculated traffic estimates and forecasts for the overall site and its various programs based on a complex set of consolidated metrics• Identified New Idea concepts for the environmental and design teams• Built marketing feedback models, using a set of key performance indicators such as acquisition, conversion, retention and time spent• Collaborated with data-warehousing team on developing an internal reporting system• Managed and led all research initiatives for the Ad Sales group, analyzing and providing both syndicated and primary data for the site.• Developed and supervised online focus group as well as managed ongoing relationships with vendors and solution providers.• Oversaw the site’s Attitudinal based exposed/control branding testing. • Determined budget objectives, based on sales goals for each online property, and produced traffic projections based on new programming and historical analyses.

New York, Us

• Developed various website analyses and sales research materials by using data collected from several internal databases and various syndicated data sources.• Created custom analysis of online ad reports and managed quality control for data discrepancies.• Worked closely with account executives and assisted them in production of sales presentations.• Mediate between Digital Lab and Ad Sales departments in resolving technical and sales issues.

Mba, Marketing / Information Systems

Bba, Marketing