Activia leader in the development and execution of the integrated communications strategy and plans for Spain.-Responsible of the campaign’s creation, deployment and coordination together with Activia Global team.-360º coordination in Creative, Media, Digital, PR agencies and internal stakeholders.-Development of brand identity, proposition, purpose and guidelines -Lead brand equity and comms performance analysis tracking providing clear learnings to quickly adapt plans.-Guide insights exploration and ideation for actions to bring brand purpose to life and understand consumer and marketing insights implementing them into branding strategy and actions such as TVCs, OOH, digital advertising, social media strategy, PR and influencers.-Responsible of social media strategy including both organic and paid content in order to increase the engagement with the brand.-Influencers and ambassador’s leader, development of a tailored plans to increase brand love and product prescription. -PR and activations leader.-Creation and implementation of the content strategy to connect with consumers.-Collaboration with Trade Marketing Team on marketing strategy, design and execution of POS activation, integrating brand communication. -A&P management and supervision.

Digital, Media and Communications leader of Essential Dairy Brands (Activia, Actimel, Danacol, Oikos, Danet and Danonino).-Lead the media strategy and plans with focus on digital defining KPIs, tracking the results and making optimizations. -Responsible of provide integrated communication expertise to the brands and for the digital strategy leading the upper & mid funnel.-Agencies and main partners coordination to bring in more outstanding actions. -Responsible of social media, influencers, programmatic advertising, SEO/SEM strategies and plans, but also of offline touchpoints. -Responsible of content strategy, production, and amplification.-Responsible for negotiation agreements with media partners.-Management and supervision of media budget.Retail Media leader of Danone Spain Business:-Digital leader in low funnel with strong connection with trade and e-business teams to expand ecommerce and retail media opportunity in Danone. -Responsible of the retail media strategy, planification, optimization and reporting for pure players, brick&clicks, quick commerce and D2C.-Lead the ecommerce content development and optimization.

Digital transformation leader with focus on consumer and healthcare professionals.-Local agency ecosystem creation and coordination for media, digital, production, social and influencers. -Lead Precision Marketing Methodology delivering audience data strategy definition and launching more efficient campaigns.-Lead Multichannel Engagement Campaigns to reach HCPs and measure the impacts in the journey of product prescription.-Responsible of the digital touchpoints management: social media, influencers, programmatic advertising, SEO/SEM, email marketing, webs, etc-Implement Datorama Marketing data platform as a single source of truth for data integration, analysis and reporting.-Cloud CRM & Marketing Automation.-Collaboration in ecommerce transformation and activations.

Digital Specialist of El Mundo, Marca, Telva and YoDona, working closely with the commercial team and continuously in touch with media and creative agencies. -Develop media plans according to agency briefings.-Setting up display and video campaigns in the ad servers. -Follow up, analysis and optimization of the campaigns to get the objectives.

-Management of the SEM and social media campaigns to get potential clients.-Community management and content creation for websites.

-Management of the SEM and social media campaigns campaigns for different clients.-Content creation and optimization for webs and mobile apps.